Social media in banking
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How social media is usefull for banks
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Social media in banking
- 1. social media in banking
- 2. contents • •Definition •Social media statements •Examples of social media •Challenges •Usage of social media in banks •How social media help banking •Practice tips •conclusion industry
- 3. Social media • Social media is the collective of online communications channels dedicated to community-based input, interaction, contentsharing and collaboration
- 4. Social media • Time spent on social networks is growing at 3X the overall internet rate, accounting ~10% of all time 93% of social media users believe a company should have a presence in social media
- 5. Which banks are doing well on face book? •
- 7. Examples of social media •
- 8. New challenges for banks • •Enhance communications towards employees, market and shareholders • Listens(from communications to conversations) •Monitor conversations(which are out of their control) e Bank’s communications cannot afford to ignore social media
- 12. Mash up •
- 13. How social media help banking industry • •Monitor their brand identity •Test and get feedbacks on new products •Develop conversations and build trust •Launch innovative services •Increase web visits and conversions •Product/service alerts via “tweets”/messages
- 14. Social Media ‘Traffic Cops’ Can Keep Banks’ Compliance People Happy •
- 15. 7 Things Banks & Credit Unions Don’t Do In Social Channels (But Should) According to the 2013 Efma Marketing Survey, 84% of banks actively use Face book as part of their marketing strategy, and most everyone else plans to do the same in the near future 7 best practice tips:
- 16. 1.Go all-in
- 17. 2. Get the strategy ironed out
- 18. 3. Don’t just inform..Entertain ENTERTAINMENT INFORMATION
- 19. 4. BUILD YOUR COMMUNITY THROUGH PERSONAL INTERACTIONS
- 20. 5. RESOLVE CUSTOMER ISSUES PUBLICLY
- 21. 6. GET CREATIVE
- 22. 7. MONITOR & MEASURE
- 23. CONCLUSION “If approached with a clear-cut plan, commitment, and creativity, social media can be a great tool for banks”