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Guide to blog content final
1. HARROW COLLEGE
A2 Guide to Blog Content:
Research/Planning/Construction
Advanced Portfolio in Media Production: Album
Promotion Package
snorton-taylor
1/1/2013
Guide to Blog content for A2 production
2. 2
MARKING CRITERIA FOR RESEARCH & PLANNING
Planning and research evidence will be complete and detailed.
There is excellent research into similar products and a potential target audience.
There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
There is excellent organisation of actors, locations, costumes or props.
Time management is excellent.
There is excellent skill in the use of digital technology or ICT in the presentation.
There are excellent communication skills.
There is an excellent level of care in the presentation of the research and planning.
MARKING CRITERIA FOR EVALUATION
There is excellent skill in the use of digital technology or ICT in the evaluation.
There is excellent understanding of the forms and conventions used in the
productions.
There is excellent understanding of the role and use of new media in various stages
of the production.
There is excellent understanding of the combination of main product and ancillary
texts.
There is excellent understanding of the significance of audience feedback.
There is excellent skill in choice of form in which to present the evaluation.
There is excellent ability to communicate.
3. 3
Label Clouds
Names of group members must be clearly written on all the blog posts which they
have contributed to!
Music Video Research
Audience Research
Music Video Pre-Production
Music Video Construction
Music Video Post-Production
Print Production Research
Print Production Pre-Production
Print Production Construction
Audience Feedback
Evaluation: Q1 (Q2, Q3, Q4)
4. 4
Music Video Research
Research must be relevant and focused. It’s purpose should be to
inform and inspire the production and demonstrate your
understanding of the production brief.
TASK 1
Initial Research
What is a music video for? Its purpose, its role/importance in contemporary society
Goodwin’s conventions of music videos
Genres of music videos - performance, narrative, concept (Frith’s 3 typologies)
5. 5
TASK 2 (deadline – 7th
Oct)
Music Video Research
Each group member will need to analyse 3 – 5 music videos (5 would be ‘excellent’ – see
marking criteria). All your analysis MUST be illustrated – using screenprints etc to highlight
particular shots, mise en scene etc, and can be presented in a format of your choice ie
powerpoint, video, illustrated essay, prezi etc
It is ESSENTAIL that you apply the theories we have looked in class (see handout).
This will be used later for Question 1 of the EVALUATION
1. In what ways does your media product use, develop or
challenge forms and conventions of real media products?
6. 6
TASK 3 (deadline – 7th
Oct)
Artist/Genre Research
For this you must research the branding and the marketing campaigns of artists who already
fit into your chosen genre, & band/artist that you have chosen. For this you should look at
promotional photos, websites and, of course, album covers etc
ESSENTAIL for Question 2 of the EVALUATION:
How effective is the combination of your main product and
ancillary texts?
Here you are demonstrating your understanding of synergy and how artists are marketed to
audiences through the use of:
Mise en scene etc
Use of camera, composition etc
Representation of artist/group
Branding of artist/group
Themes explores
Use of typography/font style for artists/groups name
Record Label Research
You must research an appropriate record label for your chosen artist and demonstrate your
understanding of the difference between ‘major’ labels and ‘independents’, and the type of
music videos that each produce
7. 7
Audience Research
TASK 1 (deadline – 14th
Oct)
Primary Audience Research:
You must complete some in depth audience research on your target audience for your new
album, including in depth audience feedback throughout the production process
ESSENTAIL for Question 3 of your EVALUATION:
What have you learnt from your audience feedback?
To conduct your audience research make sure you make use of digital technologies, ie
Facebook and other internet social networking sites etc
Here your must demonstrate an understanding of your potential audience for your video and
print products
Create an ‘audience profile’ of your potential audience ie who are they? Could have ‘Collage’
style image or photos to represent chosen target audience
TASK 2 (deadline – 14th
Oct)
Secondary Audience Research
Can you find articles etc on fan cultures, research that has already been compiled to help
you understand your audience. Use ideas from our session on Fan Cultures & the case
studies I gave you – use your own case studies!!
It is essential, within media studies, to explore the relationship between the audience
and the media they consume (see work of Matthew Hills).
8. 8
Music Video Pre-Production
DEADLINE – Oct 28th
Your choice of track/artist, and why?
Brainstorms of early ideas for track
Track timeline
Analysis of song lyrics
Initial planning ideas
Moodboard
Treatment
Research on Video Theme
Script
Shooting Schedule
Structure of your music video – a timeline
Photos of possible/actual locations
Screen test shots of possible actors
Artist styling/costume planninjg
photos of props/costume (props list)
Storyboards/shotlist
Minutes of Meetings
Risk assessment/H & S evidence
Ongoing behind the scenes photos/video clips.
Will your video use, develop or challenge conventions?
Alterations along the way
Pitch – Powerpoint presentation to class -
(22th
Oct)
9. 9
Music Video Construction (Deadline – 18th
Nov)
Construction photos/video dairy – end of every construction day
(how did it go? etc)
Original footage in its raw state
Technologies you are using
Evaluations along the way – technical/other difficulties or obstacles
Evidence of lecturer/peer/audience feedback
Music Video Post-Production (Deadline – 6th
Dec)
Print screens of editing process, use of effects etc
Rough cuts
Evaluations along the way – technical difficulties & decision
making
Evidence of lecturer/peer/audience feedback
10. 10
Digipak & Magazine Advert
Deadline for all 19th
Dec
Print Production Research
What is a digipak
Research of existing digipaks & magazine adverts
Print Production Planning
Thumbnails and drafting
Moodboard
Print Production Construction
Print screens etc of construction development
Evaluations along the way – technical difficulties & decision
making
Evidence of lecturer/peer/audience feedback
11. 11
Your two last blogs will be:
Audience Feedback
This is essential (see see question 3 of your evaluation) and can be
completed in a variety of ways!
Evaluation
Group or Individual or Both!!
(details of this will be in a separate booklet/guide)
12. 12
Final Evaluation
In the evaluation the following questions must be answered:
1. In what ways does your media product use, develop or
challenge forms and conventions of real media products?
2. How effective is the combination of your main product and
ancillary texts?
3. What have you learnt from your audience feedback?
4. How did you use media technologies in the construction and
research, planning and evaluation stages?
