Storytelling at Microsoft, presented by Rob Wolf

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In his Brands-Only Summit presentation, Microsoft's Social Media Manager, Rob Wolf, shares how they use creative brand storytelling to cut through the social noise to achieve business objectives. He explains their brand journalism strategy from deciding on a clear agenda and finding the right storytellers, to building anticipation and sharing the message via social.

Médias sociaux Business

Storytelling at Microsoft
ROB WOLF
MICROSOFT
SOCIALMEDIA.ORG/SUMMIT2013ORLANDODECEMBER 9–11, 2013

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