In their BlogWell New York presentation, Food Network's Director of Social Media, Kate Gold, and Editor, Sarah De Heer, share how they launched and sustain their Twitter campaign to engage fans. Kate and Sarah describe the execution of their #PullUpAChair campaign that includes: their initial goals for the program, their partner strategy, the official launch, and lessons learned. Watch the video of this presentation here: https://vimeo.com/51618064