In their BlogWell New York presentation, Food Network's Director of Social Media, Kate Gold, and Editor, Sarah De Heer, share how they launched and sustain their Twitter campaign to engage fans.
Kate and Sarah describe the execution of their #PullUpAChair campaign that includes: their initial goals for the program, their partner strategy, the official launch, and lessons learned.
Watch the video of this presentation here: https://vimeo.com/51618064
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BlogWell New York Social Media Case Study: Food Network, presented by Kate Gold and Sarah De Heer
1. SocialMedia.org
Video Case Studies
SocialMedia.org
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Case Studies
BlogWell
San Francisco
June 20, 2011
This presentation is from
socialmedia.org/blogwell
Kate Gold &
BlogWell Sarah De Heer
New York
September 12, 2012 Food Network Invites You to
socialmedia.org/blogwell #PullUpAChair
4. Goals
• Bring food community together online
• Break down barriers between food websites and
leverage what each site does best
• Be the “host” of these events
9. Lessons Learned
• Multiple blog posts highlight different blogger
segments
• Educate general public on participation
• Shared promotion needs guidelines
10. What’s Next
• Invite talent to #PullUpAChair
• Highlight community participation
• Bring it full circle
• Begets future partnerships
• Give back to community
11.
12. SocialMedia.org
This video is from
Case Studies Learn more about past and
BlogWell
San Francisco
June 20, 2011
upcoming BlogWells
This presentation is from
socialmedia.org/blogwell
BlogWell socialmedia.org/blogwell
New York
September 12, 2012
socialmedia.org/blogwell