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Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago




                                         #bbsummit12 by@SocialRevUp
                                           Brands & Bloggers Summit 2012
                                                              http://www.SocialRevUp.com
Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago




Healthy Lifestyle Expert, Trainer, Nutritionist
Best Selling Author & Motivational Speaker
Media Personality & Host
Social Media Addict



                                                      #bbsummit12 by@SocialRevUp
                                                        Brands & Bloggers Summit 2012
                                                                           http://www.SocialRevUp.com
Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago




•   NBC Chicago Fitness Coach
•   Creator & Host of Living Healthy Chicago
•   Fifteen appearances on the NBC Today Show
•   More than 30 appearances on GMA Health
•   Fitness Contributor Better Show
•   Weekly Radio on The Doug Stephen Good Day Show
•   More than 100 magazine expert citations
•   Founder Today TV Live
•   Founder Women’s Dream Conference
                                                       #bbsummit12 by@SocialRevUp
                                                         Brands & Bloggers Summit 2012
                                                                            http://www.SocialRevUp.com
Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago


• Author, Naked Fitness A 28 Day Proven Weight
  Loss Program for a Slimmer, Fitter, Pain Free
  Body
• - sold 15,000 copies +
• - National book tour including the NBC Today
  Show
• - Speaker on healthy living with more than
  100
• talks to corporations including McDonald’s,
  Walgreens, Lions Club, Women’s
  Professional Groups, Spokesperson @SocialRevUp
                              #bbsummit12 by
  American Heart Association and more.Summit 2012
                               Brands & Bloggers
                                          http://www.SocialRevUp.com
Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago




                       First question?
                        Am I brand?
                          Are you?



Recognizable
Stands for something                                #bbsummit12 by@SocialRevUp
                                                      Brands & Bloggers Summit 2012
                                                                         http://www.SocialRevUp.com
Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago



Mission
Vision
Target audience
Position
Product
Pricing
Promotion
                                                    #bbsummit12 by@SocialRevUp
                                                      Brands & Bloggers Summit 2012
                                                                         http://www.SocialRevUp.com
Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago




Mission

•   Inspiring others to live healthy
•   Inspire
•   Dream
•   Transform believe
                                                        #bbsummit12 by@SocialRevUp
                                                          Brands & Bloggers Summit 2012
                                                                             http://www.SocialRevUp.com
Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago




Vision

Reduce the obesity epidemic,
Inspire people to make changes now


                                                    #bbsummit12 by@SocialRevUp
                                                      Brands & Bloggers Summit 2012
                                                                         http://www.SocialRevUp.com
Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago




Target audience

Anyone who is confused about health & fitness
Demo 35-55 female
Over 40 is my sweet spot
                                                    #bbsummit12 by@SocialRevUp
                                                      Brands & Bloggers Summit 2012
                                                                         http://www.SocialRevUp.com
Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago




My journey
No money behind it
What’s for free?
Frugal marketing
Desire, Persistence, Question, Share, Mentor
                                                     #bbsummit12 by@SocialRevUp
                                                       Brands & Bloggers Summit 2012
                                                                          http://www.SocialRevUp.com
Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago




My mentors
Larry McIntyre, Westmont Chamber of Commerce
Larry Wert, President NBC/ Client
Beth Rosen, Four Keys Media
Adam Bottenger
Anyone who was doing it right… Liz, Jeanette, Gail, Jaden,
   Babbette, Julie….
Lori Moreno
                                                        #bbsummit12 by@SocialRevUp
                                                          Brands & Bloggers Summit 2012
                                                                             http://www.SocialRevUp.com
Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago




Cold calling
How
Purpose
Why?


                                                   #bbsummit12 by@SocialRevUp
                                                     Brands & Bloggers Summit 2012
                                                                        http://www.SocialRevUp.com
Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago




                                                     Distribution

         TV/radio
      print
web                                            #bbsummit12 by@SocialRevUp
                                                 Brands & Bloggers Summit 2012
                                                                    http://www.SocialRevUp.com
Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago



•   Partnerships
•   Strategic alliances
•   Lists                                      How to monetize it?
•   Gathering followers
•   What do they want


                                                      #bbsummit12 by@SocialRevUp
                                                        Brands & Bloggers Summit 2012
                                                                           http://www.SocialRevUp.com
Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago



People will only see a “win-win”

Find the WIN for them

Sell and over deliver

REALIZE YOUR VALUE
                                                     #bbsummit12 by@SocialRevUp
                                                       Brands & Bloggers Summit 2012
                                                                          http://www.SocialRevUp.com
Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago




SECRETS TO SUCCESS
PRODUCTION SCHEDULE
MARKETING PLAN (SEASONAL)
TIMELINES ( GOALS )
RESULTS
REVIEW
                                                  #bbsummit12 by@SocialRevUp
                                                    Brands & Bloggers Summit 2012
                                                                       http://www.SocialRevUp.com
Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago




                                   PRODUCTION SCHEDULE

MON           TUES          WED              THUR             FRI              SAT           SUN
MOTIVATION      TIPS         WAISTLINE          TONERS           EVENTS            RELAX      PREPPING

INSPIRATION   TWO FOR        FALT BELLY       TEACHING              TGIF          FAMILY       INSPIRE

   HELP                                         TASTING             FF             LOVE




                                                                #bbsummit12 by@SocialRevUp
                                                                  Brands & Bloggers Summit 2012
                                                                                     http://www.SocialRevUp.com
Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago




MARKETING PLAN

-   PRODUCT
-   PRICE
-   PROMOTION
-   PERCEIVED VALUE

                                                      #bbsummit12 by@SocialRevUp
                                                        Brands & Bloggers Summit 2012
                                                                           http://www.SocialRevUp.com
Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago




TIMELINE

- CHECK POINTS
- REVIEW AND JOURNAL
- PLAN “B”

                                                    #bbsummit12 by@SocialRevUp
                                                      Brands & Bloggers Summit 2012
                                                                         http://www.SocialRevUp.com
Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago




RESULTS

-   WHO MEASURES THIS…
-   TWITTER 5 DAY RULE
-   GOOGLE ANAYLTICS
-   CLIENT THOUGHTS
-   YOUR TEAM ( FAMILY, FRIENDS, INTERNS )


                                                         #bbsummit12 by@SocialRevUp
                                                           Brands & Bloggers Summit 2012
                                                                              http://www.SocialRevUp.com
Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago




REVIEW

- HOW DO YOU FEEL ABOUT IT
- ANOTHER GO AROUND?
- NEW IDEAS

                                                  #bbsummit12 by@SocialRevUp
                                                    Brands & Bloggers Summit 2012
                                                                       http://www.SocialRevUp.com
Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago


                                              • ANDREAMETCALF.COM
Please connect!                               • @andreametcalf
We can always find ways                       • Facebook.com/AndreaMetcalfHe
to help each other.                             alth
                                              • TodayTVLive.com
Thank you
                                              • YouTube: andrea metcalf Feel
I am grateful                                   Good about Your Body
                                              • Linkedin.com/AndreaMetcalf




Pledge a DOLLAR to Bright Pink                            #bbsummit12 by@SocialRevUp
Bank of America Chicago Marathon                            Brands & Bloggers Summit 2012
                                                                               http://www.SocialRevUp.com
$1 a step = 52,0000 steps

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#BBSummit12 - Amplify Your Brand Presentation

  • 1. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago #bbsummit12 by@SocialRevUp Brands & Bloggers Summit 2012 http://www.SocialRevUp.com
  • 2. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago Healthy Lifestyle Expert, Trainer, Nutritionist Best Selling Author & Motivational Speaker Media Personality & Host Social Media Addict #bbsummit12 by@SocialRevUp Brands & Bloggers Summit 2012 http://www.SocialRevUp.com
  • 3. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago • NBC Chicago Fitness Coach • Creator & Host of Living Healthy Chicago • Fifteen appearances on the NBC Today Show • More than 30 appearances on GMA Health • Fitness Contributor Better Show • Weekly Radio on The Doug Stephen Good Day Show • More than 100 magazine expert citations • Founder Today TV Live • Founder Women’s Dream Conference #bbsummit12 by@SocialRevUp Brands & Bloggers Summit 2012 http://www.SocialRevUp.com
  • 4. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago • Author, Naked Fitness A 28 Day Proven Weight Loss Program for a Slimmer, Fitter, Pain Free Body • - sold 15,000 copies + • - National book tour including the NBC Today Show • - Speaker on healthy living with more than 100 • talks to corporations including McDonald’s, Walgreens, Lions Club, Women’s Professional Groups, Spokesperson @SocialRevUp #bbsummit12 by American Heart Association and more.Summit 2012 Brands & Bloggers http://www.SocialRevUp.com
  • 5. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago First question? Am I brand? Are you? Recognizable Stands for something #bbsummit12 by@SocialRevUp Brands & Bloggers Summit 2012 http://www.SocialRevUp.com
  • 6. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago Mission Vision Target audience Position Product Pricing Promotion #bbsummit12 by@SocialRevUp Brands & Bloggers Summit 2012 http://www.SocialRevUp.com
  • 7. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago Mission • Inspiring others to live healthy • Inspire • Dream • Transform believe #bbsummit12 by@SocialRevUp Brands & Bloggers Summit 2012 http://www.SocialRevUp.com
  • 8. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago Vision Reduce the obesity epidemic, Inspire people to make changes now #bbsummit12 by@SocialRevUp Brands & Bloggers Summit 2012 http://www.SocialRevUp.com
  • 9. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago Target audience Anyone who is confused about health & fitness Demo 35-55 female Over 40 is my sweet spot #bbsummit12 by@SocialRevUp Brands & Bloggers Summit 2012 http://www.SocialRevUp.com
  • 10. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago My journey No money behind it What’s for free? Frugal marketing Desire, Persistence, Question, Share, Mentor #bbsummit12 by@SocialRevUp Brands & Bloggers Summit 2012 http://www.SocialRevUp.com
  • 11. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago My mentors Larry McIntyre, Westmont Chamber of Commerce Larry Wert, President NBC/ Client Beth Rosen, Four Keys Media Adam Bottenger Anyone who was doing it right… Liz, Jeanette, Gail, Jaden, Babbette, Julie…. Lori Moreno #bbsummit12 by@SocialRevUp Brands & Bloggers Summit 2012 http://www.SocialRevUp.com
  • 12. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago Cold calling How Purpose Why? #bbsummit12 by@SocialRevUp Brands & Bloggers Summit 2012 http://www.SocialRevUp.com
  • 13. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago Distribution TV/radio print web #bbsummit12 by@SocialRevUp Brands & Bloggers Summit 2012 http://www.SocialRevUp.com
  • 14. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago • Partnerships • Strategic alliances • Lists How to monetize it? • Gathering followers • What do they want #bbsummit12 by@SocialRevUp Brands & Bloggers Summit 2012 http://www.SocialRevUp.com
  • 15. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago People will only see a “win-win” Find the WIN for them Sell and over deliver REALIZE YOUR VALUE #bbsummit12 by@SocialRevUp Brands & Bloggers Summit 2012 http://www.SocialRevUp.com
  • 16. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago SECRETS TO SUCCESS PRODUCTION SCHEDULE MARKETING PLAN (SEASONAL) TIMELINES ( GOALS ) RESULTS REVIEW #bbsummit12 by@SocialRevUp Brands & Bloggers Summit 2012 http://www.SocialRevUp.com
  • 17. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago PRODUCTION SCHEDULE MON TUES WED THUR FRI SAT SUN MOTIVATION TIPS WAISTLINE TONERS EVENTS RELAX PREPPING INSPIRATION TWO FOR FALT BELLY TEACHING TGIF FAMILY INSPIRE HELP TASTING FF LOVE #bbsummit12 by@SocialRevUp Brands & Bloggers Summit 2012 http://www.SocialRevUp.com
  • 18. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago MARKETING PLAN - PRODUCT - PRICE - PROMOTION - PERCEIVED VALUE #bbsummit12 by@SocialRevUp Brands & Bloggers Summit 2012 http://www.SocialRevUp.com
  • 19. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago TIMELINE - CHECK POINTS - REVIEW AND JOURNAL - PLAN “B” #bbsummit12 by@SocialRevUp Brands & Bloggers Summit 2012 http://www.SocialRevUp.com
  • 20. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago RESULTS - WHO MEASURES THIS… - TWITTER 5 DAY RULE - GOOGLE ANAYLTICS - CLIENT THOUGHTS - YOUR TEAM ( FAMILY, FRIENDS, INTERNS ) #bbsummit12 by@SocialRevUp Brands & Bloggers Summit 2012 http://www.SocialRevUp.com
  • 21. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago REVIEW - HOW DO YOU FEEL ABOUT IT - ANOTHER GO AROUND? - NEW IDEAS #bbsummit12 by@SocialRevUp Brands & Bloggers Summit 2012 http://www.SocialRevUp.com
  • 22. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago • ANDREAMETCALF.COM Please connect! • @andreametcalf We can always find ways • Facebook.com/AndreaMetcalfHe to help each other. alth • TodayTVLive.com Thank you • YouTube: andrea metcalf Feel I am grateful Good about Your Body • Linkedin.com/AndreaMetcalf Pledge a DOLLAR to Bright Pink #bbsummit12 by@SocialRevUp Bank of America Chicago Marathon Brands & Bloggers Summit 2012 http://www.SocialRevUp.com $1 a step = 52,0000 steps