The Benefits and Challenges of Open Educational Resources
#BBSummit12 - Amplify Your Brand Presentation
1. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago
#bbsummit12 by@SocialRevUp
Brands & Bloggers Summit 2012
http://www.SocialRevUp.com
2. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago
Healthy Lifestyle Expert, Trainer, Nutritionist
Best Selling Author & Motivational Speaker
Media Personality & Host
Social Media Addict
#bbsummit12 by@SocialRevUp
Brands & Bloggers Summit 2012
http://www.SocialRevUp.com
3. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago
• NBC Chicago Fitness Coach
• Creator & Host of Living Healthy Chicago
• Fifteen appearances on the NBC Today Show
• More than 30 appearances on GMA Health
• Fitness Contributor Better Show
• Weekly Radio on The Doug Stephen Good Day Show
• More than 100 magazine expert citations
• Founder Today TV Live
• Founder Women’s Dream Conference
#bbsummit12 by@SocialRevUp
Brands & Bloggers Summit 2012
http://www.SocialRevUp.com
4. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago
• Author, Naked Fitness A 28 Day Proven Weight
Loss Program for a Slimmer, Fitter, Pain Free
Body
• - sold 15,000 copies +
• - National book tour including the NBC Today
Show
• - Speaker on healthy living with more than
100
• talks to corporations including McDonald’s,
Walgreens, Lions Club, Women’s
Professional Groups, Spokesperson @SocialRevUp
#bbsummit12 by
American Heart Association and more.Summit 2012
Brands & Bloggers
http://www.SocialRevUp.com
5. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago
First question?
Am I brand?
Are you?
Recognizable
Stands for something #bbsummit12 by@SocialRevUp
Brands & Bloggers Summit 2012
http://www.SocialRevUp.com
6. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago
Mission
Vision
Target audience
Position
Product
Pricing
Promotion
#bbsummit12 by@SocialRevUp
Brands & Bloggers Summit 2012
http://www.SocialRevUp.com
7. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago
Mission
• Inspiring others to live healthy
• Inspire
• Dream
• Transform believe
#bbsummit12 by@SocialRevUp
Brands & Bloggers Summit 2012
http://www.SocialRevUp.com
8. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago
Vision
Reduce the obesity epidemic,
Inspire people to make changes now
#bbsummit12 by@SocialRevUp
Brands & Bloggers Summit 2012
http://www.SocialRevUp.com
9. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago
Target audience
Anyone who is confused about health & fitness
Demo 35-55 female
Over 40 is my sweet spot
#bbsummit12 by@SocialRevUp
Brands & Bloggers Summit 2012
http://www.SocialRevUp.com
10. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago
My journey
No money behind it
What’s for free?
Frugal marketing
Desire, Persistence, Question, Share, Mentor
#bbsummit12 by@SocialRevUp
Brands & Bloggers Summit 2012
http://www.SocialRevUp.com
11. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago
My mentors
Larry McIntyre, Westmont Chamber of Commerce
Larry Wert, President NBC/ Client
Beth Rosen, Four Keys Media
Adam Bottenger
Anyone who was doing it right… Liz, Jeanette, Gail, Jaden,
Babbette, Julie….
Lori Moreno
#bbsummit12 by@SocialRevUp
Brands & Bloggers Summit 2012
http://www.SocialRevUp.com
12. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago
Cold calling
How
Purpose
Why?
#bbsummit12 by@SocialRevUp
Brands & Bloggers Summit 2012
http://www.SocialRevUp.com
13. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago
Distribution
TV/radio
print
web #bbsummit12 by@SocialRevUp
Brands & Bloggers Summit 2012
http://www.SocialRevUp.com
14. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago
• Partnerships
• Strategic alliances
• Lists How to monetize it?
• Gathering followers
• What do they want
#bbsummit12 by@SocialRevUp
Brands & Bloggers Summit 2012
http://www.SocialRevUp.com
15. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago
People will only see a “win-win”
Find the WIN for them
Sell and over deliver
REALIZE YOUR VALUE
#bbsummit12 by@SocialRevUp
Brands & Bloggers Summit 2012
http://www.SocialRevUp.com
16. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago
SECRETS TO SUCCESS
PRODUCTION SCHEDULE
MARKETING PLAN (SEASONAL)
TIMELINES ( GOALS )
RESULTS
REVIEW
#bbsummit12 by@SocialRevUp
Brands & Bloggers Summit 2012
http://www.SocialRevUp.com
17. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago
PRODUCTION SCHEDULE
MON TUES WED THUR FRI SAT SUN
MOTIVATION TIPS WAISTLINE TONERS EVENTS RELAX PREPPING
INSPIRATION TWO FOR FALT BELLY TEACHING TGIF FAMILY INSPIRE
HELP TASTING FF LOVE
#bbsummit12 by@SocialRevUp
Brands & Bloggers Summit 2012
http://www.SocialRevUp.com
18. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago
MARKETING PLAN
- PRODUCT
- PRICE
- PROMOTION
- PERCEIVED VALUE
#bbsummit12 by@SocialRevUp
Brands & Bloggers Summit 2012
http://www.SocialRevUp.com
19. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago
TIMELINE
- CHECK POINTS
- REVIEW AND JOURNAL
- PLAN “B”
#bbsummit12 by@SocialRevUp
Brands & Bloggers Summit 2012
http://www.SocialRevUp.com
20. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago
RESULTS
- WHO MEASURES THIS…
- TWITTER 5 DAY RULE
- GOOGLE ANAYLTICS
- CLIENT THOUGHTS
- YOUR TEAM ( FAMILY, FRIENDS, INTERNS )
#bbsummit12 by@SocialRevUp
Brands & Bloggers Summit 2012
http://www.SocialRevUp.com
21. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago
REVIEW
- HOW DO YOU FEEL ABOUT IT
- ANOTHER GO AROUND?
- NEW IDEAS
#bbsummit12 by@SocialRevUp
Brands & Bloggers Summit 2012
http://www.SocialRevUp.com
22. Rev-ing Up Connections @ Hard Rock Hotel - July 21, 2012 - Chicago
• ANDREAMETCALF.COM
Please connect! • @andreametcalf
We can always find ways • Facebook.com/AndreaMetcalfHe
to help each other. alth
• TodayTVLive.com
Thank you
• YouTube: andrea metcalf Feel
I am grateful Good about Your Body
• Linkedin.com/AndreaMetcalf
Pledge a DOLLAR to Bright Pink #bbsummit12 by@SocialRevUp
Bank of America Chicago Marathon Brands & Bloggers Summit 2012
http://www.SocialRevUp.com
$1 a step = 52,0000 steps
