Presentation given by School of Government staff members Georgia Allen (Asst. Dean for IT), Sonja Matanovic (Director of Marketing and Communications) and Rob Moore (Instructional Designer) to the School of Government faculty regarding the use of social media.

2. Overview
 The Social Media Evolution
 Our Current Social Media “Footprint”
 Our Social Media Marketing Goals and
Strategy
 Getting Started

3. HOW DID IT ALL START?

4. What is Social Media
Social media is the use of web-based and mobile
technologies for interactive dialogue and communication.
Source: http://en.wikipedia.org/wiki/Social_media

5. Timeline—Some Highlights
2001 Wikipedia launches
2003 WordPress released
2004 Gmail launches; Facebook starts at Harvard
2005 YouTube goes live
2006 Twitter begins; WikiLeaks launches
2007 Apple releases iPhone
2008 TweetDeck begins
2010 Twitter reports 65 million tweets per day; WikiLeaks releases docs
2011 Social networks used to help organize the uprising in Egypt
2013 Social media becomes a major source of information about the Boston Marathon bombing
2014 For the first time ever, a trial based on alleged defamation via Twitter begins
Source: http://tinyurl.com/n8cht7c

6. Or to see it another way..
Source: http://tinyurl.com/mpc7ujp

7. OUR SOCIAL MEDIA PRESENCE

8. Source: http://tinyurl.com/y9eosgm

9. WordPress Blogs
 Coates’ Canons
 CED
 Environmental
Finance
 NC Criminal Law
 Human Capital
Matters
Source: http://tinyurl.com/y9eosgm

10. YouTube Channels
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Carolina MPA
MPA@UNC
EFC
School of
Government
 IT Division (Vimeo)
Source: http://tinyurl.com/y9eosgm

11. Facebook Pages
Client-Facing
 CED
 EFC
 Indigent Defense
Education
 PELA
 School of
Government
Source: http://tinyurl.com/y9eosgm

12. Facebook Pages
MPA & MPA Students
 Carolina MPA
 MPA@UNC
 UNC ICMA Student
Chapter
 PAL Challenge
Source: http://tinyurl.com/y9eosgm

13. LinkedIn Groups
 CED
 EFC
 MPA Alumni
(multiple)
 MPA@UNC
Source: http://tinyurl.com/y9eosgm

14. Twitter Accounts
Organizational Accounts







CED
EFC
IDE
IT Division
MPA@UNC
MPA Program
School of
Government
 UNC ICMA
 UNC PAL Challenge
Source: http://tinyurl.com/y9eosgm

15. Twitter Accounts
Faculty

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Dehart-Davis, Leisha
Lovelady, Adam
Markham, Jamie
Morse, Rick
Mulligan, Tyler
Nelson, Kim
Owens, David
Smith, Jessie
Smith, Mike
Stephens, John
Source: http://tinyurl.com/y9eosgm

16. Twitter Accounts
Staff
 Allen, Georgia
 Ferrell, Maurice
 Matanovic, Sonja
 Moore, Rob
Source: http://tinyurl.com/y9eosgm

17. HOW WE ARE USING
FACEBOOK AND TWITTER

18. Faculty Use of Twitter
Feedback and
Interaction

19. Faculty Use of Twitter
Feedback and
Interaction

20. Faculty Use of Twitter
Sharing Our
Work

21. Faculty Use of Twitter
Resource
Sharing

22. Engagement at Conferences & Events

23. Engagement Via Twitter
Highlights from #NCMGMT14
(Jan 30-Feb 8)
 Accounts Reached: Over 19k
 Added 59 new followers to
@UNCSOG
 Over 225 interactions
(Retweets and Mentions)
from more than 20
contributors

24. MPA Graduation 2013

25. MPA Graduation 2013

26. MPA Graduation 2013

27. MPA Graduation 2013

28. Engagement Via Facebook

29. Branding Across Media

30. Branding Across Media

31. Branding Across Media

32. OUR SOCIAL MEDIA
GOALS AND STRATEGY

33. Goals
 Leveraging audiences for maximum visibility
 Finding new audiences
 Reaching audiences on the go (mobile) or
reaching audiences where they are
(millennials)
 Creating brand ambassadors
 Storytelling and engagement

34. Social Media Marketing Strategy





Marketing Calendar
Curation Tools
Raising Content Visibility and Access
Community Engagement
Built-in Analytics

35. GETTING STARTED

36. Getting Started
 Set up a consultation
– Contact Instructional Support
(instructionalsupport@sog.unc.edu)
 Together, IT/Marketing will:
1.
2.
3.
4.
Discuss your social media goals
Set up and brand your account/s
Formulate and launch a strategy
Provide ongoing guidance/support