Presentation given by School of Government staff members Georgia Allen (Asst. Dean for IT), Sonja Matanovic (Director of Marketing and Communications) and Rob Moore (Instructional Designer) to the School of Government faculty regarding the use of social media.
4. What is Social Media
Social media is the use of web-based and mobile
technologies for interactive dialogue and communication.
Source: http://en.wikipedia.org/wiki/Social_media
5. Timeline—Some Highlights
2001 Wikipedia launches
2003 WordPress released
2004 Gmail launches; Facebook starts at Harvard
2005 YouTube goes live
2006 Twitter begins; WikiLeaks launches
2007 Apple releases iPhone
2008 TweetDeck begins
2010 Twitter reports 65 million tweets per day; WikiLeaks releases docs
2011 Social networks used to help organize the uprising in Egypt
2013 Social media becomes a major source of information about the Boston Marathon bombing
2014 For the first time ever, a trial based on alleged defamation via Twitter begins
Source: http://tinyurl.com/n8cht7c
6. Or to see it another way..
Source: http://tinyurl.com/mpc7ujp
23. Engagement Via Twitter
Highlights from #NCMGMT14
(Jan 30-Feb 8)
Accounts Reached: Over 19k
Added 59 new followers to
@UNCSOG
Over 225 interactions
(Retweets and Mentions)
from more than 20
contributors
33. Goals
Leveraging audiences for maximum visibility
Finding new audiences
Reaching audiences on the go (mobile) or
reaching audiences where they are
(millennials)
Creating brand ambassadors
Storytelling and engagement
34. Social Media Marketing Strategy
Marketing Calendar
Curation Tools
Raising Content Visibility and Access
Community Engagement
Built-in Analytics
36. Getting Started
Set up a consultation
– Contact Instructional Support
(instructionalsupport@sog.unc.edu)
Together, IT/Marketing will:
1.
2.
3.
4.
Discuss your social media goals
Set up and brand your account/s
Formulate and launch a strategy
Provide ongoing guidance/support