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Business models and Virtual Worlds: The Second Life lesson

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Michele Poian
Michele Poian

Slides prepared for the "SECOND LIFE WORKSHOP: Virtual Communities COST 298 - Participation in the Broadband Society", held in November 18th, 2009 at the The Hong Kong Polytechnic University in Second Life, 209,21,51 http://slurl.com/secondlife/HKPolyU%20Campus/102/157/26

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BUSINESS MODELS AND VIRTUAL WORLDS: THE SECOND LIFE LESSON Prof. Maria Rosita Cagnina Dott. Michele Poian Department of Economics Università degli Studi di Udine SECOND LIFE WORKSHOP: Virtual Communities COST 298 - Participation in the Broadband Society
So you want to be an avatar? Yes , we can!
Business models (1) ,[object Object],[object Object]
Business Models (2) ,[object Object],[object Object],[object Object],[object Object]
SL and BM (1) ,[object Object],[object Object],[object Object],[object Object],[object Object]
SL and BM (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business categories VW Owner RW service providers in Second Life RW corporate brands Metabrands
Business in SL: 1.0 phase ,[object Object],[object Object],[object Object],[object Object]
Showcase islands Virtual Apparel Enel Park
“ Media Splash” effect
Real World business failure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RW failure examples ,[object Object],[object Object]
SL peculiarities ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to explain VW’s logic Source: Cagnina, Poian, 2007
How BM changes in SL? ,[object Object],[object Object],[object Object],[object Object],[object Object]
First perspective... ,[object Object],[object Object],Source: Welsh, 2006; http://www.gamesindustry.biz/content_page.php?aid=21697
... second perspective... ,[object Object],[object Object],Source: http://tsf.sapo.pt/PaginaInicial/AudioeVideo.aspx?content_id=1144559 http://gwynethllewelyn.net/2009/02/13/philips-vision-1999-2009-and-beyond/
... are VERY similar! ,[object Object],[object Object]
VW and BM logics
Emergence of a new BM? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks to anyone! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our blog http://www.fantasilab.com

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Business models and Virtual Worlds: The Second Life lesson

Notes de l'éditeur

  1. On Line Services: networks, contents, usages