Business models and Virtual Worlds: The Second Life lesson

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Slides prepared for the "SECOND LIFE WORKSHOP: Virtual Communities COST 298 - Participation in the Broadband Society", held in November 18th, 2009 at the The Hong Kong Polytechnic University in Second Life, 209,21,51 http://slurl.com/secondlife/HKPolyU%20Campus/102/157/26

Business Technologie

BUSINESS MODELS AND VIRTUAL WORLDS: THE SECOND LIFE LESSON Prof. Maria Rosita Cagnina Dott. Michele Poian Department of Economics Università degli Studi di Udine SECOND LIFE WORKSHOP: Virtual Communities COST 298 - Participation in the Broadband Society

Business models (1) ,[object Object],[object Object]

Business Models (2) ,[object Object],[object Object],[object Object],[object Object]

SL and BM (1) ,[object Object],[object Object],[object Object],[object Object],[object Object]

SL and BM (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business categories VW Owner RW service providers in Second Life RW corporate brands Metabrands

Business in SL: 1.0 phase ,[object Object],[object Object],[object Object],[object Object]

Showcase islands Virtual Apparel Enel Park

Real World business failure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RW failure examples ,[object Object],[object Object]

SL peculiarities ,[object Object],[object Object],[object Object],[object Object],[object Object]

How to explain VW’s logic Source: Cagnina, Poian, 2007

How BM changes in SL? ,[object Object],[object Object],[object Object],[object Object],[object Object]

First perspective... ,[object Object],[object Object],Source: Welsh, 2006; http://www.gamesindustry.biz/content_page.php?aid=21697

... second perspective... ,[object Object],[object Object],Source: http://tsf.sapo.pt/PaginaInicial/AudioeVideo.aspx?content_id=1144559 http://gwynethllewelyn.net/2009/02/13/philips-vision-1999-2009-and-beyond/

... are VERY similar! ,[object Object],[object Object]

Emergence of a new BM? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thanks to anyone! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our blog http://www.fantasilab.com

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