1. Unit 1: P1, M1, D1
Why would you complete research if you were creating a new media product?
 To find out if your target audience would buy your product
 To find out how much you could sell your product for
 To find out how to make your product more appealing to your target audience
 To find out how to market your product to your target audience
Method Definition Advantage Disadvantage
Primary
Consists of gathering data that
has not previously been
collected
Don’t have to rely on other
peoples work
Time consuming
Uses a lot of money
Secondary
Gathering data that has already
been collected by somebody
else
Easy to access
Isn’t very time consuming
The quality of research may not
be of the best of standards
Quantitative
Data in form of numbers
meaning it doesn’t go into much
detail
Allows you to involve a wider
range of subjects
You don’t get any in depth
information
Qualitative
Data in form of words so it goes
into in depth detail
Doesn’t cost a lot of money
Its easier to gain a better
understanding of the target
audience
You can only gather the
information that is given to you

2. Unit 1: P1, M1, D1
What research methods did you use when completing the assignments in year 10 for Unit 9: Photography
Techniques – Portrait and Magazine covers? (e.g. primary, secondary, qualitative, quantitative)
I mainly used secondary data. I used the internet to research things about photographers and used the information that
other people had uploaded to gain knowledge. I also went to the library and used books to collect extra information that I
needed
What research techniques did you use when completing the assignments in year 10 for Unit 9: Photography
Techniques – Portrait and Magazine covers? (e.g. using the library, the internet, watching videos, reading info,
recces, practises, plans etc)
For this unit I used mainly the internet to gather all the information I needed however I did watch some videos and read
some things about it so I didn’t just stick to one technique and I got varied information.
How did you collate, store and use the information trail for Unit 9 ? (e.g. did you book mark key websites? Keep a
list of websites used? Print off or save any info for your folders?)
All of the information that I gathered I put into word documents and saved them to my computer and I also kept a list of
the websites that gave me the best information

3. Unit 1: P1, M1, D1
How and why might you use the four research methods in a real life situation? For example if you worked for the
BBC and were tasked with creating a new reality TV show how might you use the four research methods to help?
I would use primary research methods to gather information about what type of reality programmes my chosen target
audience likes and then I would use secondary data to look at what types of programmes are popular at the moment and
look at reviews of them and I would look at BARB to look at the audience figures of these shows.
Once I’d done that I’d look at quantitative data to see what shows have the most views and that make the most money
and finally I’d use qualitative data to get feedback from my choses target audience