3. Differentiate
Secure Future Business
Create Preferences
Command Price Premium
Increase Sales
Creating Trust, Confidence and Comfort
Nature of business buying
Competitive Advantage
4. Understand how brand works holistically
Define your brand
Build a strategy for your brand
Create competitive advantage
Build a winning team
Radically improve customer retention
Maximise the value of your business
And much more besides
5.
6. Brand building of IBM:
Brand value of IBM is $ 69,905 million
Innovative products and services
Higher value
Corporate social responsibility
Strong relationship with customers
Competitive advantage
Flexibility
7. Brand building of Microsoft:
The brand value of Microsoft is $59,087 million
Corporate social responsibility
Guiding principles for marketing
Educate the customer with rich product
Long-term approach
Competitive advantage
Consistent improvement
8. Brand building of INTEL :
The brand value of INTEL is
$ 35,217 million
Continuous improvement
Better communication
Building trust
Innovation
Creating Value