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비트코인:
 금융의
 인터넷

(Bitcoin:The Internet of Money)
2015. 4. 23.
Prof. Sangkyu Rho
Graduate School of Business
Seoul National University
http://www.slideshare.net/srho/bitcoin-the-internet-of-money-47354175
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Who’s Sangkyu Rho?
Profession:
• 서울대 경영대 교수 since 1995
• 서울대 경영대 MBA부학장 from 2013 to 2014
• 오가닉미디어랩(www.organicmedialab.com) 공동 운영 since 2013
Interests:
• Data  Knowledge
• Social  Network
Contacts:
• srho@snu.ac.kr
• Facebook: sangkyu.rho
• LinkedIn: Sangkyu Rho
• Twitter: @srho77
2
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
“Bitcoin is Evil!”
http://krugman.blogs.nytimes.com/2013/12/28/bitcoin-is-evil/
3
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
“It’s about the platform, not
the currency, stupid!”
4
http://thenextweb.com/insider/2014/02/15/bitcoin-platform-currency/
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Bitcoin
Future of money?
What is mining?
Anonymous?
Why does it matters?
5
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Future of Money?
6
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
What is Bitcoin?
Digital Currency
• bitcoin
Fully distributed and decentralized payment
network
• We are the bank! (Peer-to-peer network)
Platform (OS) for financial innovations
• Internet of Money
7
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Digital Currency
Bitcoin is a chain of digital signatures*
Is bitcoin money?
• A medium of exchange?
• A unit of account?
• A store of value?
8
* Sathoshi Nakamoto,“Bitcoin:A Peer-to-Peer Electronic Cash System,” 2008
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
“We are the Bank!”
9
Miner
User
Organic Media Lab 2014
http://organicmedialab.com/2014/02/22/we-are-a-bank-in-bitcoin/
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Internet of Money
Mechanism to prevent double spending without
trusted 3rd parties such as banks
Containers to store value (e.g., money,
signatures, contracts, stocks, bonds, even cars)
New ways to collaborate
Open sourced
10
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
What is Mining?
11
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Trust By Computation
Blockchain
• The public ledger of bitcoin transactions
• A chain of blocks (beginning from the genesis block)
• Can be browsed by blockchain browsers (e.g., http://
blockchain.info)
Proof of works
• What miners do
• To prevent bad guys from modifying blockchain
Public key encryption
12
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Block
13
Organic Media Lab 2014
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Bitcoin Mining: Proof of Work
14
Finding nonce that satisfies the difficulty target
http://organicmedialab.com/2014/01/11/virtuous-cycle-of-bitcoin-mining/
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Two Sides of Mining
To secure the blockchain
• If good guys  bad guys
To supply new bitcoins
• As awards to miners who first provide proof of
work.
15
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Virtuous Cycle of Bitcoin Mining
16
http://organicmedialab.com/2014/01/11/virtuous-cycle-of-bitcoin-mining/
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Anonymous?
17
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Bitcoin Transactions in Blockchain
18
Organic Media Lab 2014
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Bitcoin is a Link
19
http://organicmedialab.com/2014/02/22/we-are-a-bank-in-bitcoin/
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Bitcoin is a Link
Organic Media Lab 2014
20
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Bitcoin is a Network
21
http://organicmedialab.com/2014/02/22/we-are-a-bank-in-bitcoin/
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Bitcoin is a network
Organic Media Lab 2014
22
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Bitcoin Transactions are Pseudonymous
사적인 익명성
• No private information is shared
공적인 투명성
• Every transaction is traceable from the beginning
to the end.
23
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Why does it matter?
24
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Bet with a Friend
Organic Media Lab 2015
Me Friend
Another Friend
$100
over a billiard game
25
Can I trust my friends?
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Solution in Bitcoin: 

Multi-signature Transactions*
Organic Media Lab 2015
Me Friend
Another Friend (Arbitrator)
2-of-3 signature
account1 BTC 1 BTC
26
* https://bitcoinmagazine.com/11108/multisig-future-bitcoin/
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Bitcoin as Platform (OS) for
Innovation
“PC in 1975, the Internet in 1993, and Bitcoin
in 2014” – Marc Andreessen
It is a “transport layer” for finance.
“Programmable money”
27
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Applications for Bitcoin
Payment Network
• International money transfer
• Banking the unbanked
• Microtransactions
Platform for Innovation
• Decentralized exchange for currencies and assets (e.g., Bitshares)
• Decentralized application platform (e.g., Ethereum)
• Bitcoin + IoT (e.g., IBM ADEPT)
28
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Conclusion
More than digital money
Much more transparent than we think
Disruptive innovation in financial industry
Innovative way of economic mass-
collaborations
29
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Bonus: How Can I Use?
30
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
What you need to know
Bitcoin Exchange
• Bitstamp, Mt. Gox (now bankrupt), …
• Korbit
Bitcoin Wallet
• Client: Multibit
• Service: Coinbase, Blockchain
Bitcoin Transactions
• Public key encryption
• Digital signature
31
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Bitcoin Transactions
Organic Media Lab 2014
32
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
Bitcoin Transactions
Bitcoin addresses are public keys
Bitcoin transactions are digital signatures
33
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 34
http://organicmedialab.com/2014/02/20/bitcoin-addresses-transactions-and-wallets/
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School 35
http://organicmedialab.com/2014/02/20/bitcoin-addresses-transactions-and-wallets/
(CC BY-SA 3.0) Sangkyu Rho, SNU Business School
What you have in your
wallet?
Bitcoin?
Essentially, bitcoin addresses and matching
private keys
• Protect your wallet with a secure password
• Backup your wallet data
36

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비트코인: 금융의 인터넷 (Bitcoin: The Internet of Money)

  • 3.  인터넷
 (Bitcoin:The Internet of Money) 2015. 4. 23. Prof. Sangkyu Rho Graduate School of Business Seoul National University http://www.slideshare.net/srho/bitcoin-the-internet-of-money-47354175
  • 4. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Who’s Sangkyu Rho? Profession: • 서울대 경영대 교수 since 1995 • 서울대 경영대 MBA부학장 from 2013 to 2014 • 오가닉미디어랩(www.organicmedialab.com) 공동 운영 since 2013 Interests: • Data Knowledge • Social Network Contacts: • srho@snu.ac.kr • Facebook: sangkyu.rho • LinkedIn: Sangkyu Rho • Twitter: @srho77 2
  • 5. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School “Bitcoin is Evil!” http://krugman.blogs.nytimes.com/2013/12/28/bitcoin-is-evil/ 3
  • 6. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School “It’s about the platform, not the currency, stupid!” 4 http://thenextweb.com/insider/2014/02/15/bitcoin-platform-currency/
  • 7. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Bitcoin Future of money? What is mining? Anonymous? Why does it matters? 5
  • 8. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Future of Money? 6
  • 9. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School What is Bitcoin? Digital Currency • bitcoin Fully distributed and decentralized payment network • We are the bank! (Peer-to-peer network) Platform (OS) for financial innovations • Internet of Money 7
  • 10. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Digital Currency Bitcoin is a chain of digital signatures* Is bitcoin money? • A medium of exchange? • A unit of account? • A store of value? 8 * Sathoshi Nakamoto,“Bitcoin:A Peer-to-Peer Electronic Cash System,” 2008
  • 11. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School “We are the Bank!” 9 Miner User Organic Media Lab 2014 http://organicmedialab.com/2014/02/22/we-are-a-bank-in-bitcoin/
  • 12. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Internet of Money Mechanism to prevent double spending without trusted 3rd parties such as banks Containers to store value (e.g., money, signatures, contracts, stocks, bonds, even cars) New ways to collaborate Open sourced 10
  • 13. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School What is Mining? 11
  • 14. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Trust By Computation Blockchain • The public ledger of bitcoin transactions • A chain of blocks (beginning from the genesis block) • Can be browsed by blockchain browsers (e.g., http:// blockchain.info) Proof of works • What miners do • To prevent bad guys from modifying blockchain Public key encryption 12
  • 15. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Block 13 Organic Media Lab 2014
  • 16. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Bitcoin Mining: Proof of Work 14 Finding nonce that satisfies the difficulty target http://organicmedialab.com/2014/01/11/virtuous-cycle-of-bitcoin-mining/
  • 17. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Two Sides of Mining To secure the blockchain • If good guys bad guys To supply new bitcoins • As awards to miners who first provide proof of work. 15
  • 18. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Virtuous Cycle of Bitcoin Mining 16 http://organicmedialab.com/2014/01/11/virtuous-cycle-of-bitcoin-mining/
  • 19. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Anonymous? 17
  • 20. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Bitcoin Transactions in Blockchain 18 Organic Media Lab 2014
  • 21. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Bitcoin is a Link 19 http://organicmedialab.com/2014/02/22/we-are-a-bank-in-bitcoin/
  • 22. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Bitcoin is a Link Organic Media Lab 2014 20
  • 23. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Bitcoin is a Network 21 http://organicmedialab.com/2014/02/22/we-are-a-bank-in-bitcoin/
  • 24. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Bitcoin is a network Organic Media Lab 2014 22
  • 25. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Bitcoin Transactions are Pseudonymous 사적인 익명성 • No private information is shared 공적인 투명성 • Every transaction is traceable from the beginning to the end. 23
  • 26. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Why does it matter? 24
  • 27. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Bet with a Friend Organic Media Lab 2015 Me Friend Another Friend $100 over a billiard game 25 Can I trust my friends?
  • 28. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Solution in Bitcoin: 
 Multi-signature Transactions* Organic Media Lab 2015 Me Friend Another Friend (Arbitrator) 2-of-3 signature account1 BTC 1 BTC 26 * https://bitcoinmagazine.com/11108/multisig-future-bitcoin/
  • 29. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Bitcoin as Platform (OS) for Innovation “PC in 1975, the Internet in 1993, and Bitcoin in 2014” – Marc Andreessen It is a “transport layer” for finance. “Programmable money” 27
  • 30. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Applications for Bitcoin Payment Network • International money transfer • Banking the unbanked • Microtransactions Platform for Innovation • Decentralized exchange for currencies and assets (e.g., Bitshares) • Decentralized application platform (e.g., Ethereum) • Bitcoin + IoT (e.g., IBM ADEPT) 28
  • 31. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Conclusion More than digital money Much more transparent than we think Disruptive innovation in financial industry Innovative way of economic mass- collaborations 29
  • 32. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Bonus: How Can I Use? 30
  • 33. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School What you need to know Bitcoin Exchange • Bitstamp, Mt. Gox (now bankrupt), … • Korbit Bitcoin Wallet • Client: Multibit • Service: Coinbase, Blockchain Bitcoin Transactions • Public key encryption • Digital signature 31
  • 34. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Bitcoin Transactions Organic Media Lab 2014 32
  • 35. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Bitcoin Transactions Bitcoin addresses are public keys Bitcoin transactions are digital signatures 33
  • 36. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 34 http://organicmedialab.com/2014/02/20/bitcoin-addresses-transactions-and-wallets/
  • 37. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 35 http://organicmedialab.com/2014/02/20/bitcoin-addresses-transactions-and-wallets/
  • 38. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School What you have in your wallet? Bitcoin? Essentially, bitcoin addresses and matching private keys • Protect your wallet with a secure password • Backup your wallet data 36
  • 39. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School Recommended Readings 노상규,“비트코인은 버블인가, 파괴적 혁신인가?,” http:// organicmedialab.com/2014/01/06/bitcoin-as-disruptive-innovation/ 윤지영,“연결이 지배하는 세상, 화폐의 필연적 진화,” http:// organicmedialab.com/2014/02/05/inevitable-evolution-of-money/ 윤지영,“비트코인, 우리가 은행이다,” http://organicmedialab.com/2014/ 02/22/we-are-a-bank-in-bitcoin/ 노상규,“비트코인 채굴과 선순환 구조,” http://organicmedialab.com/ 2014/01/11/virtuous-cycle-of-bitcoin-mining/ 노상규,“비트코인 주소, 거래, 그리고 지갑,” http://organicmedialab.com/ 2014/02/20/bitcoin-addresses-transactions-and-wallets/ 37
  • 40. Any Questions? Visit: www.organicmedialab.com E-mail: srho@snu.ac.kr Facebook: sangkyu.rho LinkedIn: Sangkyu Rho Twitter: @srho77