On May 19th, a sold out crowd of 200 women leaders gathered to learn, grow, and collaborate. The opening address by Shandel Slaten was entitled Live and Lead with Confidence.
You can purchase the entire Summit by visting the website www.seattlewomensleadershipsummit.com or emailing connect@truelifecoaching.com
Read more on our blog, join our newsletter or receive our quote of the day by visiting www.truelifecoaching.com
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2012 Women's Leadership Summit
1. we leaders
Seattle Women‟s
Leadership Summit 2012
May 19, 2012
#2012wls
www.facebook.com/leadintentionally
www.seattlewomensleadershipsummit.com
2. Thank You to Our Sponsors!
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3. Summit Timeline
8:30am Connect With Old and Not Yet Friends
8:45am Opening Keynote – Shandel Slaten
9:05am Ice Breaker
9:15am TTI Talent Insight Report Debrief
10:45am Break
11:00am CEO/Entrepreneur Panel
Jean Thompson, Molly Wilmot, Melody Biringer
12:15pm Lunch
12:30pm Personal Branding Meets Social – Debra Trappen
or Personal Time to Reflect – Lounge Area
1:30pm Break
1:45pm Corporate Panel
Silke Olsen, Rachel Reiber, Darla Balzer
3:00pm Closing Session – Shandel Slaten
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4. Be Involved
Post questions and comments
TWITTER: #2012wls
FACEBOOK: www.facebook.com/leadintentionally
CEO PANEL: SPONSORS:
Shandel Slaten: @shandel True Life Coaching: @truelifeinc
Melody Biringer: @melodybiringer Starbucks: @starbucks
(Jean Thompson, Molly Wilmot not on Twitter) Crave: @craveseattle
BizXchange: @bizxbuzz
CORPORATE PANEL: TTI Assessments: @ttiassessments
Silke Olsen: @silkeolsen
Darla Balzer: @rockyrlearnin
Rachel Reiber: @rayreiber
DebraTrappen: @debra11
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5. Welcome
Shandel Slaten
True Life Coaching
@Shandel
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6. Slaten Family, Circa 1977
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7. Shame
SHAME
is a painful emotion resulting from an awareness
of inadequacy or guilt.
(iPhone dictionary)
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8. The Truth
IT‟S A LIE! REPLACE:
Tell yourself the truth
IT‟S NOT TRUE!
• Rewrite the story
DISMISS THE LIE!
• Reprogram the self-talk
Change your story • Renew your vision
Silence the self-talk
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9. Worth
You have
WORTH
because you were created for a specific purpose.
Your purpose is always about serving and
helping others in your sphere of influence.
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10. What Can Happen…
Consequences of shame and unworthiness…
► You play small
► Your sense of self is low
► You have never ending „to do‟ lists
► You are exhausted trying to prove to yourself and others I
AM WORTH seeing, loving, etc.
► You are withholding your unique gift from the world
► Someone is not being helped that needs you to be fully you
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13. You Are At…
CHOICE
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14. The Problem is This:
“Women are not making it to
the top of any profession
anywhere in the world.”
- Sheryl Sandberg, COO of Facebook
FACT: Women make up 46% of the workforce
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15. The Facts
“Women land 53% of entry-
level jobs, drops to 35% at the
director level, 24% among
senior vice presidents and 19%
in the C-suite.”
- McKinsey
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16. The Facts
► 40% of large companies have no
women on their boards and only 5% of
start-ups are owned by women.
► Only 17 of Fortune 500 CEOs are
female, up from 12 last year
► Companies with more equalized
gender distribution have 30% better
IPOs
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17. Why?
Men‟s Career Path
Women‟s Career Path
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18. Why?
• Company culture
• Lack of role models
• Difficulty in networking
• Women do not negotiate for themselves
• Objectification of women
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20. What Women do Naturally
We love to help = COLLABORATE (we mentor)
We build relationships = CONNECT (we network)
We create win/wins = COMPROMISE TO WIN (we negotiate)
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21. Reframe
“We need women at all levels, including
the top, to change the
dynamic, reshape the conversation, to
make sure women‟s voices are heard
and heeded, not overlooked and
ignored.”
- Sheryl Sandberg, COO of Facebook
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22. Today is About…
CONFIDENCE!
Humble
Authentic
Influential
Realistic
MAKE confidence an action word!!
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23. Claim It!!
“Women refuse to claim a
central, purposeful place in their own
stories, eagerly shifting the credit
elsewhere and shunning recognition.”
- Harvard Business Review April, 2004
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24. Change What We Can Control
STOP: –
–
–
Being competitive
Being critical
Being clueless
“Joy and
criticism
cannot
co-exist”
- Shandel Slaten
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25. Around the Table
Introduce yourself (30 seconds each)
► Name
► Company
► What you love to do for fun
► Out of the 3 areas, what one are you the best at:
1. Collaborating to help others (mentorship)
2. Connecting to build relationships (networking)
3. Compromising to win (negotiating)
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26. CEO/ENTREPRENEUR
PANEL
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27. Jean Thompson
Seattle Chocolates
Is:
• A mother of two
• A chocolate lover
• A member of the Entrepreneur‟s Organization
Loves:
• Chocolate
• Taking delight in the little things
• Fostering and advancing the interests of the confectionery industry
Does:
As Owner and CEO for Seattle Chocolate Company, Jean sets the strategic
direction for Seattle Chocolate Company. Her primary focus is to generate
profitability, customer satisfaction, and growth. Her mission is to build an extr
aordinary chocolate company that makes it convenient for lovers of quality
chocolate to get their daily fix wherever they live and shop.
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28. Molly Wilmot
Pinks Original Bakery
Is:
• A business owner (PINKS Original Bakery)
• A learner and teacher (U of W, Seattle U, Seattle Central)
• A leader (manager of 125 employees; on the board of the Shepherds Grain
Cooperative; active with Great Harvest Food Banks)
Loves:
• Business
• Food, serving others, and fun
• Volleyball
Does:
PINKS serves 1000 local business and makes over 500 deliveries in Washington
and Oregon each night. PINKS also bakes a whole line of sweet goods and
most recently added Lucky Lou‟s Donuts to her product line.
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29. Melody Biringer
Crave
Is:
• An unabashed “start-up junkie” (she‟s tackled 23 business ventures so far)
• A loyal community supporter
• Founder of CRAVE company
Loves:
• Travel
• Women-owned businesses
• Riding her bike to the coffee shop
Does:
The CRAVE company connects women business owners with the people and
resources they need to boost their businesses. Wanting to reconnect with her
girlfriends in a fun way, Melody was inspired to create the first CRAVE
guide: CRAVE Seattle, The Urban Girl’s Manifesto, which was published in 2002.
Women from around the Sound bought copies and called their girlfriends for
shopping and lunch expeditions. A movement was born.
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30. Be Involved
Post questions and comments
TWITTER: #2012wls
FACEBOOK: www.facebook.com/leadintentionally
CEO PANEL: SPONSORS:
Shandel Slaten: @shandel True Life Coaching: @truelifeinc
Melody Biringer: @melodybiringer Starbucks: @starbucks
(Jean Thompson, Molly Wilmot not on Twitter) Crave: @craveseattle
BizXchange: @bizxbuzz
CORPORATE PANEL: TTI Assessments: @ttiassessments
Silke Olsen: @silkeolsen
Darla Balzer: @rockyrlearnin
Rachel Reiber: @rayreiber
DebraTrappen: @debra11
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31. Personal Branding Meets Social
Debra Trappen
Coldwell Banker Bain
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32. Three Most Asked Questions…
1. What is a personal brand?
2. Why do I need to develop
my personal brand?
3. How do I create a personal
brand?
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33. What is a Personal Brand?
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34. It‟s All About You
Experience
Strengths Ideals
BRAND
Talent Values Passion
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35. Why Develop a Personal Brand?
• Creates differentiation
• Improves confidence
• Increases visibility
• Generates opportunity
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36. How do YOU Create a Personal Brand?
• Clarity…
WHY do you do what you do?
• Connection…
How do you want people to feel when they
“experience” YOU?
• Consistency…
Target, Tone, Message, Media (print, social, etc)
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37. Me Oh My…NOW WHAT?
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38. Your Website/Blog
1. Find your voice
2. Share your passion
3. Define your niche
4. Connect
5. Attract opportunity
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39. Foursquare
1. Create your profile (claim biz)
2. Check in
3. Share tips, reviews, and pix
4. Build lists
5. SAVE w/ specials
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40. Yelp!
1. Create your profile (claim biz)
2. Check in
3. Share tips, reviews, and pix
4. Start a referral group
5. Use/Offer specials
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41. YouTube
1. Create your channel (consistency)
2. VLOG = video blog
3. Interview thought-leaders
4. Share your knowledge
5. LIKE what you LOVE
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42. InstaGram (IG)
1. Snap, then enhance
2. Share with followers
3. Hashtags (#) filter, find, & follow
4. GEO tag
5. Seek passions/locations
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43. Pinterest
1. PIN style, décor, food…
2. Follow boards
3. Repin/Like pins
4. Tag pinners in keyword rich comments
5. …Use as blog post images
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47. Putting Your Personal Brand Out There…
On the GO!
Check In… Take Pix/Video… Pin It…
Blog It… Drive Traffic… Engage.
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48. Be Involved
Post questions and comments
TWITTER: #2012wls
FACEBOOK: www.facebook.com/leadintentionally
CEO PANEL: SPONSORS:
Shandel Slaten: @shandel True Life Coaching: @truelifeinc
Melody Biringer: @melodybiringer Starbucks: @starbucks
(Jean Thompson, Molly Wilmot not on Twitter) Crave: @craveseattle
BizXchange: @bizxbuzz
CORPORATE PANEL: TTI Assessments: @ttiassessments
Silke Olsen: @silkeolsen
Darla Balzer: @rockyrlearnin
Rachel Reiber: @rayreiber
DebraTrappen: @debra11
FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
49. Corporate
PANEL
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50. Silke Olsen
Moss Adams LLP
Is:
• A recruiter and a CPA
• Passionate about the business ministry at her church.
• Winner of the 2008 Moss Adams Technical Excellence Award for her
contributions to recruiting at Moss Adams LLP
Loves:
• Going to concerts
• Running
• Spending time with her friends and family
Does:
Silke is the Recruiting Manager for Moss Adams LLP, responsible for the overall
direction of campus and administration recruitment for the
firm. Nationwide, Moss Adams is a leader in public accounting and consulting
services. Silke is also the local office champion for the firm‟s forum for women
(called Forum_W), which has a goal to accelerate women‟s ability to
attract, develop, retain, and advance talented women.
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51. Rachel Reiber
Slalom Consulting
Is:
• An expert on the global software and high-tech industry
• A project manager and functional analyst
• All-around team player who strives for effective results
Loves:
• Building relationships
• Providing sustainable solutions for her customers
• Taking cooking classes
• Running around Greenlake
Does:
Working for Slalom Consulting, Rachel has consulted for companies in a wide
variety of industries: from retail to global health; from public to private sector.
Slalom Consulting brings business and technology expertise together to help
companies drive enterprise performance, accelerate innovation, enhance the
customer experience, and increase employee productivity.
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52. Darla Balzer
Starbucks
Is:
• Living proof that a barista gig can turn into a full-time career
• Leader of the REST Street Outreach team
• Founder of the Seattle chapter of the Women‟s Development Network at
Starbucks
Loves:
• Learning (she knows Mandarin Chinese!)
• Developing professionally (she has a Masters in International Business from
Portland State University)
• Doppio espresso with a splash of cold soy milk
Does:
Darla has worked at Starbucks for over 11 years in a variety of
roles, from Coffee & Tea Specialist to Coordinator, and Facilitator. She is now
a Senior Training Specialist in Leadership Development.
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53. Be Involved
Post questions and comments
TWITTER: #2012wls
FACEBOOK: www.facebook.com/leadintentionally
CEO PANEL: SPONSORS:
Shandel Slaten: @shandel True Life Coaching: @truelifeinc
Melody Biringer: @melodybiringer Starbucks: @starbucks
(Jean Thompson, Molly Wilmot not on Twitter) Crave: @craveseattle
BizXchange: @bizxbuzz
CORPORATE PANEL: TTI Assessments: @ttiassessments
Silke Olsen: @silkeolsen
Darla Balzer: @rockyrlearnin
Rachel Reiber: @rayreiber
DebraTrappen: @debra11
FACEBOOK facebook.com/leadintentionally • TWITTER #2012wls we leaders
54. Closing
Shandel Slaten
True Life Coaching
@Shandel
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55. Review
We love to help = COLLABORATE (we mentor)
We build relationships = CONNECT (we network)
We create win/wins = COMPROMISE TO WIN (we negotiate)
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56. We Build Relationships = CONNECTION (network)
Think triad!
Stage 4 and 5
leaders use the
term „WE’ not „I‟
and are always
looking to form
triads
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57. We Create Win/Wins = CONFIDENCE (negotiate)
What
core
competencies
are needed at 4. Leading the
each level? organization
3. Leading other leaders
2. Leading others
1. Leading yourself
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58. EQpowerment
Emotional Intelligence is the ability to sense understand and effectively
apply the power and acumen of emotions to facilitate high levels of
collaboration and productivity
(Cooper)
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60. Emotional Quotient Defined
INTRAPERSONAL INTELLIGENCE
The ability to control or
The ability to recognize
redirect disruptive
and understand your
impulses and moods
moods, emotions, and
and the propensity to
drives, as well as their
suspend judgment and
effect on others
think before acting
A passion to work for
The ability to reasons that go beyond
understand the money or status and a
emotional makeup of propensity to pursue
other people Social Skills goals with energy and
persistence
A proficiency in managing
relationships and building
networks
INTERPERSONAL INTELLIGENCE
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61. Thank You to our Sponsors!
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62. Thank You!!!
Never underestimate the power of a small
group of committed people to change the world.
In fact, it is the only thing that ever has.
Margaret Mead
Keep the conversation going!
www.seattlewomensleadershipsummit.com
www.facebook.com/leadintentionally
#2011wls
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Notes de l'éditeur
It already exists.What people say about you when you are not in the room…The media made all of these people a household name.Perception or EmotionMaintained by someone else describing the total experience of having a relationship with you…
LINDASearchMarket Report How Much Is My Home Worth?Social Share – can I easily share from every place on your website?BlogRE process (check your email… asked 3 times? Write a post… then send link going forward!)Community (use pics/vids you have collected on YouTube, Instagram… add to Pinterest and link back to post!)
DEBRASocial Proof that YOU KNOW THE NEIGHBORHOOD! Check In (coffee, restaurants, gym, theatre, etc…) builds brand and social proof Get Your Community ON! (make sure your fave spots are hooked UP!) Leave TIPS (best seat in the house? Best barista? Best time to visit? Best place to park?) Add Pictures (IG integrates, so you can post on IG and have it post to FS too!) Build Lists (Best Burgers, Best Happy Hour, Dog Friendly Restaurants…)
DEBRAIn a large metro area that uses Yelp!??Restaurants = #1 searched Reviews are key…. Must leave at least 3 a year to keep them on the site.
LINDAVideo has been around for decades… Home movies of my dad, back in the 40’s as a baby… playing in the snow.
LINDAPhotos are such a rich part of our industry… Worth a 1000 words and MORE!What is IG?Snap a photo with your iPhone, choose a filter to transform the look and feel, send to Facebook, Twitter or Posterous, Foursquare, and more– it’s all as easy as pie. It’s photo sharing, reinvented.Oh yeah, did we mention it’s free?Rule #1. Post interesting images: sounds simple, but focus less on your branded images and products and instead post lifestyle photos that are visually appealing. This is what thrives on Instagram. I love the photos from General Electric. They are, at the risk of contradicting myself, a lot of product shots, especially their jet engines. But they treat it more like art. Let’s be honest, most Instagram users are not in the market for jet engines, so it works. They clearly have an eye on the aesthetics of their content.Rule #2. Post consistently: If I see no images from you and then I am flooded with photos from a brand crowding my stream, I get confused and might unfollow. Brisk is my example here. Although they held an innovative contest before SXSW back in March, more recently they have been inactive for a month on Instagram. And then a couple days ago posted 13 photos in a short time period. This can easily throw off your followers. Good Morning America however post a handful of photos each morning. I expect it. It makes sense for their show’s hours.Rule #3. Post often: Yes I know I just complained about 13 photos from Brisk in one day. Again, it was not consistent. Bergdorfs, however, posts 5-10 photos a day on average. Throughout the day. And their photos are interesting (see rule #1).Rule #4. Get the community involved: Nothing new here. Social networks work better when the brand gets conversations going. Specifically on Instagram brands that respond with @replies to their commenters and actively use hashtags generate more activity on their profiles. Instagram is perfect for user generated content competitions. Have followers submit photos to a themed hashtag, judge them, and repost to celebrate the winners. Boom, engagement.Rule #5. Have a theme: Kate Spade NY uses the #popofcolor hashtag quite often to highlight their photos that have a splash of red in them. NH Hoteles consistently post great sunrises and morning shots tagged with #wakeuppics. Similar to being consistent, a theme throughout your photos helps followers know what to expect and keeps them wanting more.
DEBRA80% are women… 25-54.Translate your brand into photos“Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests.People use pinboards to plan their weddings, decorate their homes, and share their favorite recipes.”
LINDAFriend Your Sphere - Subscribe to Local/Industry Leaders Share YOU! Photos, Updates, Articles, Connect Pinterest, Instagram… ENGAGE – wall notes, birthday wishes, likes/comments Join Group –Dog Lovers in Seattle, local biz owners (BNI online)… Working Mom’s group… Book Clubs… Power Women
DEBRA Build Out BioChoose Connections Wisely – only connect with people you KNOW… and agents outside the area you would be open to doing business with… If you don’t know the agent… reply with an invite to HANGOUT on G+ or Skype to get to know one another… Answer Questions – groups are rich with questions… join them and participate to show your expertiseWeekly Updates – emails that trigger WARM engagementRecommendations – Give them – But NOT JUST to Get Them
DEBRAFind Follow Engage (talk to and retweet your followers!!)Share cool local finds, articles, photos, Amplify others brands/messageASK QUESTIONS! Drive traffic to Blog Posts
Check In… Take Pix of PlaceVideo Interview OwnerPin It… (pix and videos)Blog It… Using Pix from Pinterest on your WP siteDrive Traffic… with T, FB, G, LEngage. (try not to let someone else have the last comment… )