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Precision Marketing

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Stephan Darbell
Stephan Darbell

Precision Marketing developed with roots since 1996 web project TravelMate.com

Marketing
1  sur  18
Precision Marketing - a framework for deliver better success Internet Marketing Conference Gothenburg 29-30 April 2004 ClickStar.se
The TravelMate 1996 ,[object Object],[object Object],[object Object],[object Object]
TravelMate connecting intenational travellers
Some new marketing conditions to consider and the end of only mass marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing is a world of ”predictable imbalance” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Profit/none profit client analysis – which customers are profitable? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What do we want as marketers? ,[object Object],[object Object]
Is technology important to make concept(s) succesful? ,[object Object]
Some company judge their techology to be their greatest asset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Precision Marketing definition ,[object Object],[object Object],[object Object],[object Object]
Precision Marketing focus cont... ,[object Object],[object Object],[object Object]
Precision marketing campains – how and what to do? ,[object Object],[object Object],[object Object],[object Object],[object Object]
” Blueprinting” the ideal customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MarketSmart Decision System (MSDS) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation and profiling ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tesco retail UK - Clubcard Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! There are more slides and explanation pls contact me if you are interested to know more! http://www.clickstar.se More info: [email_address]
How we know which factors makes a buing decision happend for different customers? ,[object Object],[object Object]

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Precision Marketing

  • 1. Precision Marketing - a framework for deliver better success Internet Marketing Conference Gothenburg 29-30 April 2004 ClickStar.se
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  • 17. Thank You! There are more slides and explanation pls contact me if you are interested to know more! http://www.clickstar.se More info: [email_address]
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Notes de l'éditeur

  1. Meaning
  2. It knows what people buy and what they not buy, and understand price sensivity. So promotions is mainly not used to subsidize and ist more of rewarding its loyal customers. Tesco understand customer transactions and loyalty patterns and what each type of customers values most in terms of lifestyle preferences.,
  3. Extra notes follow up....