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Similaire à Social Media as a Marketing Tool for a Science Publisher
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Social Media as a Marketing Tool for a Science Publisher
- 1. Social Media as a Marketing Tool for a Science Publisher David Crotty Executive Editor Cold Spring Harbor Protocols crotty@cshl.edu Blogs: Bench Marks http://cshblogs.com Scholarly Kitchen http://scholarlykitchen.sspnet.org/
- 2. Social Media as a Marketing Tool •Where are your customers? •What are they doing?
- 3. Social Media and Science “The degree to which anyone values the internet is proportional to how valuable the internet makes that person.” Chuck Klosterman
- 4. Social Network Use is a Niche Activity
- 5. A “Vicious Meritocracy” Versus Selecting for Consensus
- 6. Social Media Select for Popularity, not Quality http://www.flickr.com/photos/60588258@ N00/ / CC BY 2.0
- 7. Timesinks Without Formal Reward Talking Doing Science > about Science
- 8. Direct Methods are More Expedient and Trustworthy
- 9. The Influence Model •You don’t have the time/funds to be everywhere. •Some information sources are more influential than others. •Is using tool “X” to reach audience “Y” worth your time?
- 10. You Will Be Misinterpreted The whole situation reminds me quite a bit of what one saw online regarding the Linux operating system 5 to 10 years ago. You saw great enthusiasm, and predictions that Linux was soon to take over the computing world… David Crotty Bench Marks Blog Ok David. I can respect your opinion on the matter. But it gets ugly when you bring Linux into the fold… Daniel Lemire Daniel Lemire’s Blog
- 11. Bullying and Peer Pressure
- 12. Case Study: Kent Anderson Kent Anderson, of all people, has the gall to come and try to tell scientists how they should organize their workflow by telling us that we shouldn't abandon this petrified, decrepit, ghastly plague of a publishing system, because ignoramuses like him know better what's good for science! To this I can only sing along with [link to obscene insulting song]. Bjorn Brembs Bjoern.brembs.net There might be the kernel of a libel lawsuit in there, especially in the UK. Be interesting to see what happened if PLoS started sabre-rattling. D0r0th34 Commenter on FriendFeed
- 13. Selective Engagement Can Be Valuable
- 14. The Really Unsexy Part of the Talk Put a human face on things Promote community Spark discussion on methods, effectiveness, modifications, variations on procedures. Increase Findability
- 15. The Really Unsexy Part of the Talk
- 16. Traffic
- 19. Referrers Beyond Google 800 600 Referrals April 2-8, 2010 400 200
- 20. Social Media in Science David Crotty Executive Editor Cold Spring Harbor Protocols crotty@cshl.edu Blogs: Bench Marks http://cshblogs.com Scholarly Kitchen http://scholarlykitchen.sspnet.org/