New Technology is Expensive- A great deal of money is spent on research into new types of ballistic material; there is no truly bullet proof garment and the search for it is relentless. Furthermore, to be truly effective the bullet resistant clothing must remain concealed – otherwise the assailant will target unprotected areas of the individual. However, this may be harder to accomplish that it seems since current vests ride-up on the wearer and adversely affect the drape of the garments worn over the protective article making it clear that the individual is wearing a vest. N.Y.C base manufacturer with USPTO patent approve ready to wear body armor having modular ballistic insert design for Men’s, Women’s and Children’s wear, it functions as an ordinary fashion garment that is clearly define acknowledged by gun violence http://www.readytowearbodyarmor.com/

1. http://www.readytowearbodyarmor.com/
High End
Ready to Wear Concealable
Body Armor
Aquino
Doo Aquino
E-mail: dooaquino@gmail.com
© Copyright by Doo Aquino 2014

2. GUNS:
PROBLEM -1
Overall, guns base on 178 countries it is
estimate to be 645'056'900.
FBI:
Estimates that there are over 300 million
privately-owned firearms in the US. The last
best guess was about 350,000,000 Total. That
would be 1 weapon for every man woman and
child.
Cathy Young is a regular contributor to Reason magazine
FEARS:
Social scientists have come up with several theories
as to why gun ownership has soared in the years
since Obama's 2008 election.
WORLDWIDE:
A new trend has emerged ,the rise in private individuals buying
ballistic protection has been phenomenal amongst these are the rich,
the politically active and the paranoia that has accompanied the rise of
terrorism is uncertain.

3. PROBLEM -2
Body Armor
manufacturers have failed to produce
product lines that address the public’s desire
for protective apparel that successfully
integrates into a fashionable wardrobe.
How should we protect ourselves and our
loved ones against the threat of gun violence?
Since the shooting in Virginia Tech.,
Arizona, Columbine , Aurora Colorado, and
recently Sandy Hook , gun sales have
increased within the states? Community's
have answered by arming themselves
After Newtown, Sales Boom for Kids' Body Armor
—By Tim Murphy| Tue Dec. 18, 2012 9:24 AM PST

4. SOLUTIONS
SAVE & PROTECT LIVES
A.
We believe that wearing protective apparel containing
removable body armor is one appropriate defensive
response.
B.
By producing two & three dimensional ready-to-wear
seasonal protective apparel with unmatched quality,
style, versatility and aesthetics to our approved patented
garments into the future of fashion…
features the following;
USPTO PATENTED
TECHNOLOGY
&
INTELLECTUAL
PROPERTY (IP)
 Carrier shell- integrated into an article of clothing
 Carrier shell -standardization of underlying structure
 Carrier shell –adaptable to ballistic-layer thickness
 Carrier Shell- semi-fitted to the body, allowing air movement
 Modular protective insert- standard in size structure
 Possibility of upgrade or replacement of insert panels
 Ballistic insertable /removable –for dry cleaning purposes
 Design & Style allowable for customer customization
 Design Seasonal- Spring/Fall or Transition
 ETC.,

5. MARKET
SIZE
Sales of Body Armor Soars for Men, Women &
Children’s Wear .
By 2022 worldwide market for body armor will approach $19.4 billion in
sales. We believe we can capture $1 million of this market within our
first year of operations.
Forecasted Revenues 2% Milestones Achieved
US$20M
At 2% penetration,
applicable
Fig. Below deriving current forecasted revenues
Multiplied by maximum % market share Doo
Aquino LLC. Expects to attain (assumes 100%
completion of milestone in a given year)
Market Estimated at
US$200M
Global Market Size ($)
for Armor Segment
Size Projected at U.S
$ 19.4 B
2014
20%
Note: Numbers are for Illustrative purposes only
Men’s , Women's & Children’s Wear Ballistic Sales
by Year 2014-2015-2016
(Conservative Assumptions)
Vests
Sales Forecast
2015
35%
Multiplied by % of market share Doo Aquino
LLC. Assumes actually attain based on milestone
competition.
$ 892.065
2016
45%
Vintage Jacket
Hooded Tops
$ 1,616.948
Dress Coats
$ 2,916,069
Dress Shirts
Athletic Wear
Ballistic Insert
YEAR 1
YEAR 2
YEAR 3

6. MARKETING PLAN
Internet Marketing Strategy
All of my marketing programs are integrated with every aspect direct-toconsumer business and campaign results are tracked through ;
Why Social Media
Creating Niche Communities
Global
www://usingmarketingplatform .com
as follows;
Search Engine Marketing
Other strategy will include the following
Affiliate Marketing
marketing techniques;
Social Marketing
 Mail List Marketing
Mobile
 Newsgroups or Forums Participation
 Electronic Press Release distribution
Online Advertising
 E-zines Article Submissions
 Blog
 Cybermall Participation
Flckr
 Banner Advertising
MySpace
 Listing in Meta Indexes and IndustryFacebook
Specific Directories
Youtube
 Links from Sites Frequented by my
 TUMBLR
target Market
Etc.
The best thing about the future is that it comes only
one day at a time.“
Abraham Lincoln (1809-1865)

7. REVENUE RESOURCES
E-COMMERCE
Money comes from sales thru e- commerce
SPRING/FALL COLLECTIONS
Men
Women
Kids wear
online store
Ballistic Insert Ballistic Fabric
Panels
Per Yard
Vests-Jackets-Hooded Tops-Dress Coats-Athletic Wear
Future Plan
Other types of distribution channels to include for future expansions are the
following;
none until year two.
Showroom Sales
Work with buyers who come in to see the line before placing
orders.
Sales
Representative
Manage own expense, and earns a percentage of sales.
Road Sales
Sales people who travel specific territories out-of-town to
show buyers in towns
Trunk Shows
Showings to key stores, by introducing new styles directly to
the customer and take special orders.

8. REVENUE RESOURCES
SHOWROOM/ STOREFRONT
“ Whether
the need for new clothing to
have the perfect fit, or
altering the current
wardrobe, or looking for a
designer wardrobe enhance
with concealable body
armor, we strive to make
one’s look their best ”
* Facility operations- under NIJT standard guide manufacturing compliance

9. PRODUCT MODEL
PRICE ADAPTED TO COMPETITION
Men
Women
Kids wear
Level II
$ 659.00-$ 9990.00
Level III A
$ 859.00-$ 1299.00
KEVLAR-Inserts
SPECTRA-Inserts
Level II
$ 999.00- $1799.00
Level II
$ 550.00- $ 750.00
Level III A
$ 650.00- $850.00
Level II
$ 450.00- $ 650.00
Level III A
$ 550.00- $750.00
Level III A
$ 1299.00- $1990.00
Average Estimate Total Costs
Unit Price- Size M
$ 1,599.00
Unit Sold
Average Total Costs
5
Revenue
$ 7,995.00
Cost Per Unit
$ 698.75
Variable Costs
$ 3,493.75
•Variable Costs = Cost per Unit x Unit Sold
Fixed Cost
$ 900.25
•Profit = Revenue – Variable Cost – Fixed Costs
Profit
$4,501.25
•Revenue = Unit Price x Unit Sold

10. WHAT ADVANTAGES DO WE HAVE
PATENT APPROVED -in 2013









6- Silhouettes
SEASONAL PRODUCT LINE
3-Design Variations
DESIGN WORK AS ORDINARY GARMENT
DESIGN CAN BE WORN WITH OR WITHOUT PROTECTION
Size Ranges:
DESIGN & SIZE CUSTOMIZATION
S-M-L-XL-XXL
FABRICATIONS-Linen, Wool, Cotton, etc.,
LOGISTIC MANAGEMENT SYSTEM” –CRM computer integrated systems
OPENING FUNCTIONAL
SEMI-FITTED TO THE BODY
TRULY CONCEALABLE COMFORT / WEARABILITY FREEDOM of
MOVEMENT /WEIGHT DISTRIBUTED
NICHE MARKET
 The products aimed at a wide demographic audience.
 The market needs, as well as the price range, production quality
and the demographics that is intended to specific target market.
 Worldwide, the rise in private individuals buying ballistic protection
Ballistic Protection Industry; Are Today’s Niche Players Tomorrow’s Market
Leaders? By Paula Connor
Date Published: 1 Dec 2006 Business Marketing Firm

11. HOW DO WE
ATTRACT
Target Customers
1-Demographic profile 2-Market segmentation 3-Mass marketing/ Precision marketing
4-Niche market
Customer
Body Guards
Private companies and
independent
contractors
Civilian
VIP, Diplomats,
Celebrities, Executive,
Journalist
Corporate Security
Airline companies,
casinos, Luxury hotels,
Banks ,Pharmacist
Law Enforcement
Agencies
Local state and federal
agencies. International
organizations
Value Proposition
Primary Focus
• High Degree of customization to follow the image their client
wishes to portray.
• Inter-changeability of protective panels – As their clients change
they do not need to buy new protective panels each time.
• Comfort – they have to wear their armour day after day. Overall
cut of garment and methods of attachment of protective panels.
Performance
Convince users with
extensive explanation of the
technology, technical
diagrams, test results
• Tailoring to follow their professional image. A certain attire will
differ on the setting. Office / Business meeting, Speaking Events,
Courtroom or other civil government location.
• High Fashion – Staying with or ahead of the pack on trends.
• High Quality – Fabrics, linings, and other embellishments
Fashion
Focus on design details,
fabric description,
silhouette, fit
• Garment to look and move like ordinary clothing
• Fabric type – Wear resistant, Sweat Resistant, Breathability
• Removability of protective panels allows for cleaning.
Customization
• Able to adapt outer look to specific mission environment.
• Garment to look and move like ordinary clothing.
• Protective panels to cover large areas of the torso
Performance & Customization
Emphasize benefits while
highlighting flexibility for
customization
Emphasize benefits while
highlighting flexibility for
customization.

12. COMPETITION
The end user
profile is
changing; many
more women
need ballistic
protection thus
body armor
design has to be
re-evaluated.
FASHION- Ready To Wear (VIP Oriented)
Doo Aquino
Fortier & Co
Performance Tactical
StrongMiguel Caballero
Brand
Fashion
Point Blank
Safariland
ABA
Second Chance
Tactical (Security Oriented)
Market Segmentation by Product & Brand Focus
Key Differences
Industry & Competitors

Small competitive field

Unique Technology Compared to our competitors

Niche market with limited reach

We are the only company with seasonal fashion cycle

Most competitors focused on the Law Enforcement market

Better technology, design and style

3 main competitors: Miguel Caballero, Fortier & Co & Anxo Body armor

Competitive Price Point

13. WHY WE ARE WE DIFFERENT- SEASONAL READY TO WEAR
MENS-Wear
WOMENS-Wear
BOYS –GIRLS KIDS Wear

14. Internal Assessment of the
Organization
STRENGTH
WEAKNESS
Patent Pending technology # 12,462,306.
IP –main focus South America
 Good market share
 Skilled workforce
 Product line offerings-SEASONAL
 Logistic management-production
 Competitive price
 Insufficient cash resources
 Absence of strong sales/marketing expertise
 Need manufacturing facilities
 Weak management
 Weak strategic planning
 NIJT ballistic testing
SWOT
ANAYLYSIS
OPPORTUNITIES
THREATS
 Demand for new
 Niche market poised for rapid growth .
 Export markets offer great potential
 Scope diversify into related market segments
 Emerging technologies
 Weak market rivals
 Major player may enter targeted market
 Market growth attract major competition
 New competitors
 New regulations
 Changing market tastes
External Assessment of the
Environment

15. Goals and Vision Future Plan
Corporate Objectives -5 Year Plan
 Become the market leader for high end protective
apparel
 Achieve and maintain product supremacy:
innovation, performance, and style.
 Diversification of product line with new inventions
 Develop operational efficiency and establish
multiple product distribution channels: wholesale,
retail, e-commerce
 Maintain sustainable growth
Diversify
Grow
Brand Positioning
Global Distribution
Build
Expand Market
Brand Development
Ecommerce Channel
Specific Target Market
Local Production
Lunch New Product Line
Stream line Production
Brand Objectives
 Build a high value global brand positioning, unique
DNA and strong management
 Maintain our brand position and protect our brand
equity through patent & trademarks.
 Communicate brand value to our customers using
intelligence and creativity
 Build customers loyalty and trust through our brand
 Maintain focus and integrity throughout long term
branding strategy implementation.
 ROI –High applying patent approve invention
Projected Revenue Growth (Millions of $)
14
12
10
8
6
4
2
1
2014
2015
2016
2017
2018
2019
2020