This document discusses emerging trends that will change libraries and information services in the coming years. It outlines 6 areas of change: books, media, mobility, collections, legal frameworks, and libraries. For each area, it notes how digital technologies are transforming traditional models and creating opportunities for reinvention, including the rise of ebooks, streaming media, mobile access, personalized collections, evolving copyright laws, and the changing role of physical libraries. The document argues that libraries must creatively address these shifts to remain relevant in the digital age.

1. Not the Keynote – The Keynote You Have When You’re Not Having a Keynote Stephen Abram, MLS Vice President Cengage Learning (Gale)

2. The Un-Keynote:The Next Phase of Reinvention Stephen Abram, MLS Vice President Cengage Learning (Gale)

3. 6 Things Are Going to ChangeA LOT! Books Media Mobility Collections Legal Frameworks Libraries

4. Let’s explore each, but first let’s remember history

5. “The Internet has now progressed to its infancy”

7. 59% are female.

8. 29% are college students.

9. 5% are professors and 6% are teachers.

10. On any given day, 35% of our users are there for the first time.

11. 29% found our products via the library website.

12. 59% found what they were looking for on their first search.

13. 72% trusted the content more than what they found on Google.

15. Google Editions Google Settlement Amazon Gutenberg Etc.

22. TransmogrifyingContainers

23. Devices like iPads, Kobo, Kindles, eDGe, and Mobile

25. Supporting the 21stCentury book experience?

26. Kobo, Nook, Amazon, Apple, iPDF, etc. . . .

28. What about censorship?Freedom of expression?Freedom….in general

29. Reinvention, Creativity, Renaissance eBooks and Books Concept of place Privacy Colour Animation Video Wireless opportunity Tracking Pedagogy Boundarylessness Connect to the author or team Added features and commentary Connect to book clubs, discussions, etc.

30. Media

32. The Move to Streaming Like wax, vinyl and tape before it CD and DVD will decline to very small niche markets Blockbuster’s imminent bankruptcy and the decline of local independent rental stores is a canary in the mine Many PL’s confuse the current uptick with a LT trend. Music and Video entertainment vs. programs related t hobbies, children, etc. Educational video is an emerging sector integrated very tightly into content

33. Reinvention, Creativity, Renaissance Streaming Media Definition of ‘use’. Concept of place End of physical format (DVD, tape, etc.) Self published animation & video Commentary, Reviews and Collectors Wireless opportunity Tracking Pedagogy Boundarylessness End of collections as we know them Beginning of media bibliography

34. Mobility

38. 02-25-10 [http://www.offthemark.com/daily.php/?go=1264392000] 02-25-10

41. & AMAZON

42. Driving User to the Library Encyclopedia.com HighBeam WorldCat iPhone App Questia Geo-IP measures Etc. Watch for more . . .?

43. Reinvention, Creativity, Renaissance Mobility Concept of place Social animation and Sharing Convergence on steroids Wireless opportunity Tracking Pedagogy and Learning Extreme demand

44. Collections

45. An New Merging Model Just in case, Just in time, just for me models Ripe for replacement with Fit for Purpose Community Learning Entertainment Social / Clubs Research Beginning of the end of out-of-context Megadadatabases

48. Reinvention, Creativity, Renaissance Collections Concept of place Ownership mutates Personal curation and celebrity curators Wireless opportunity Tracking Targeting collections Portalization: Knowledge Portals, Learning portals

49. Legal Frameworks This is the balancing act of all time It requires politics to listen to ALL voices It requires an understanding of consequences

51. Reinvention, Creativity, Renaissance Legal Frameworks - INTERNATIONAL Privacy Confidentiality Personal responsibility Copyright Ownership Censorship Government involvement Net neutrality Information ethics

52. Libraries Approaching the End Game The Matrix Build it or buy it?

58. Reinvention, Creativity, Renaissance Libraries Concept of place Programs predominate Community involvement Collection management vs. ownership and storage Re-balancing needs Addressing the divides

59. The Boomers launched all these digital Initiatives. Now What are we going to do next?

60. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com