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Website 201: Optimize and Get Noticed

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Steve Matthews

The document summarizes key points from a presentation on optimizing law firm websites for search engine visibility. It covers search engine optimization tactics like keyword research, on-page optimization of titles and descriptions, and content writing. It emphasizes the importance of link building and calls to action. Metrics for measuring success include website traffic, search engine rankings, and leads generated. Local search optimization involves claiming listings on directories and maps.

Technologie
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Session Title Presenters {Name} {Name} April 11-13, 2011 www.techshow.com PRESENTED BY THE Website 201: Optimize and Get Noticed Presenters Robert Ambrogi Steve Matthews
Session Outline ,[object Object],[object Object],[object Object]
Three things to remember: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Regional Search Markets Get to know… The Google Keyword Research Tool https://adwords.google.com/select/KeywordToolExternal
Building keyword targets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to measure success? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do we get there? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On-page SEO factors ,[object Object],[object Object],[object Object],[object Object]
Content writing goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Importance of link building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Calls to action! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local search = organic + local
Tips for Google Places ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Save the Date ABA TECHSHOW 2012 March 29-31, 2012 Hilton Chicago

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Website 201: Optimize and Get Noticed

  • 1. Session Title Presenters {Name} {Name} April 11-13, 2011 www.techshow.com PRESENTED BY THE Website 201: Optimize and Get Noticed Presenters Robert Ambrogi Steve Matthews
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  • 4. Regional Search Markets Get to know… The Google Keyword Research Tool https://adwords.google.com/select/KeywordToolExternal
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  • 13. Local search = organic + local
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  • 15. Save the Date ABA TECHSHOW 2012 March 29-31, 2012 Hilton Chicago