SlideShare une entreprise Scribd logo

Website 201: Optimize and Get Noticed

•Télécharger en tant que PPT, PDF•
•
S
Steve Matthews

The document summarizes key points from a presentation on optimizing law firm websites for search engine visibility. It covers search engine optimization tactics like keyword research, on-page optimization of titles and descriptions, and content writing. It emphasizes the importance of link building and calls to action. Metrics for measuring success include website traffic, search engine rankings, and leads generated. Local search optimization involves claiming listings on directories and maps.

Technologie
1  sur  15
Session Title Presenters {Name} {Name} April 11-13, 2011 www.techshow.com PRESENTED BY THE Website 201: Optimize and Get Noticed Presenters Robert Ambrogi Steve Matthews
Session Outline ,[object Object],[object Object],[object Object]
Three things to remember: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Regional Search Markets Get to know… The Google Keyword Research Tool https://adwords.google.com/select/KeywordToolExternal
Building keyword targets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to measure success? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do we get there? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On-page SEO factors ,[object Object],[object Object],[object Object],[object Object]
Content writing goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Importance of link building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Calls to action! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local search = organic + local
Tips for Google Places ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Save the Date ABA TECHSHOW 2012 March 29-31, 2012 Hilton Chicago

Recommandé

Tsae
TsaeTsae
Tsaesimarleenarora
 
Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev ...
Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev ...Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev ...
Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev ...justinvh
 
Search Engine Optimization: Top Priority For Modern Marketers
Search Engine Optimization: Top Priority For Modern MarketersSearch Engine Optimization: Top Priority For Modern Marketers
Search Engine Optimization: Top Priority For Modern MarketersModern Marketing Partners
 
Optimize Your Bottom Line: Mile High Young Professionals Education Seminar
Optimize Your Bottom Line: Mile High Young Professionals Education SeminarOptimize Your Bottom Line: Mile High Young Professionals Education Seminar
Optimize Your Bottom Line: Mile High Young Professionals Education SeminarInflow
 
Buyer persona template
Buyer persona templateBuyer persona template
Buyer persona templateAnna Boiko
 
How to use SEO to boost your personal brand online
How to use SEO to boost your personal brand onlineHow to use SEO to boost your personal brand online
How to use SEO to boost your personal brand onlinejwhiteresearch
 
Search Engine Marketing
Search Engine MarketingSearch Engine Marketing
Search Engine Marketingmerve_g_
 
White hat vs black hat seo
White hat vs black hat seoWhite hat vs black hat seo
White hat vs black hat seoVarun Choudhary
 

Recommandé

Tsae
TsaeTsae
Tsaesimarleenarora
 
Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev ...
Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev ...Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev ...
Search Engine 101 Ranking, Results, Ranking, Optimization And Marketing Rev ...justinvh
 
Search Engine Optimization: Top Priority For Modern Marketers
Search Engine Optimization: Top Priority For Modern MarketersSearch Engine Optimization: Top Priority For Modern Marketers
Search Engine Optimization: Top Priority For Modern MarketersModern Marketing Partners
 
Optimize Your Bottom Line: Mile High Young Professionals Education Seminar
Optimize Your Bottom Line: Mile High Young Professionals Education SeminarOptimize Your Bottom Line: Mile High Young Professionals Education Seminar
Optimize Your Bottom Line: Mile High Young Professionals Education SeminarInflow
 
Buyer persona template
Buyer persona templateBuyer persona template
Buyer persona templateAnna Boiko
 
How to use SEO to boost your personal brand online
How to use SEO to boost your personal brand onlineHow to use SEO to boost your personal brand online
How to use SEO to boost your personal brand onlinejwhiteresearch
 
Search Engine Marketing
Search Engine MarketingSearch Engine Marketing
Search Engine Marketingmerve_g_
 
White hat vs black hat seo
White hat vs black hat seoWhite hat vs black hat seo
White hat vs black hat seoVarun Choudhary
 
white hat vs black hat SEO
white hat vs black hat SEOwhite hat vs black hat SEO
white hat vs black hat SEOAbaxis Software
 
Seo basic
Seo basicSeo basic
Seo basicPete Kontakos
 
PracticeWEB SEO Workshop
PracticeWEB SEO WorkshopPracticeWEB SEO Workshop
PracticeWEB SEO WorkshopPracticeWEB
 
SEO essentials 2021 - The basics of Search Engine Optimisation
SEO essentials 2021 - The basics of Search Engine OptimisationSEO essentials 2021 - The basics of Search Engine Optimisation
SEO essentials 2021 - The basics of Search Engine OptimisationBen M Roberts 🐝🐝🐝
 
SEO Plan For Beginners - Initial Site Analysis - SEO Toolkit
SEO Plan For Beginners - Initial Site Analysis - SEO ToolkitSEO Plan For Beginners - Initial Site Analysis - SEO Toolkit
SEO Plan For Beginners - Initial Site Analysis - SEO Toolkitarvindashok06
 
3 ways to boost your website rankings
3 ways to boost your website rankings3 ways to boost your website rankings
3 ways to boost your website rankingsJen Phillips April
 
SEO AND SEM OPTIMIZING YOUR ONLINE PRESENCE
SEO AND SEM OPTIMIZING YOUR ONLINE PRESENCESEO AND SEM OPTIMIZING YOUR ONLINE PRESENCE
SEO AND SEM OPTIMIZING YOUR ONLINE PRESENCEMichelle Flynn
 
Your web presence
Your web presenceYour web presence
Your web presenceMichelle Flynn
 
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing SummitSEO+Content. Overview. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing SummitFathom: A Digital Marketing Agency
 
Increasing Revenue Through Local SEO & Google Places
Increasing Revenue Through Local SEO & Google PlacesIncreasing Revenue Through Local SEO & Google Places
Increasing Revenue Through Local SEO & Google PlacesAnvil Media, Inc.
 
SEO-Magnet2015
SEO-Magnet2015SEO-Magnet2015
SEO-Magnet2015Neal Rabogliatti
 
Search Marketing 101 - University of Toronto MGTD06 Lecture
Search Marketing 101 - University of Toronto MGTD06 LectureSearch Marketing 101 - University of Toronto MGTD06 Lecture
Search Marketing 101 - University of Toronto MGTD06 LecturePowered by Search
 
How To Do SEO ? SEO for beginners
How To Do SEO ? SEO for beginnersHow To Do SEO ? SEO for beginners
How To Do SEO ? SEO for beginnersBenjamin Dubuc
 
Advanced seo-training(syllabus)
Advanced seo-training(syllabus)Advanced seo-training(syllabus)
Advanced seo-training(syllabus)Shaheel khan
 
How to Build Your SEO Project Plan
How to Build Your SEO Project PlanHow to Build Your SEO Project Plan
How to Build Your SEO Project PlanDigital Reach
 
All About LinkedIn: For Beginners
All About LinkedIn: For BeginnersAll About LinkedIn: For Beginners
All About LinkedIn: For BeginnersEnVeritasGroup
 
Seo (search engine optimization) Best Practices
Seo (search engine optimization) Best PracticesSeo (search engine optimization) Best Practices
Seo (search engine optimization) Best PracticesNewFunda.com
 
SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing SummitSEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing SummitFathom: A Digital Marketing Agency
 
Fill the Form: Drive Quality Leads and Deliver Results
Fill the Form: Drive Quality Leads and Deliver ResultsFill the Form: Drive Quality Leads and Deliver Results
Fill the Form: Drive Quality Leads and Deliver ResultsFathom: A Digital Marketing Agency
 
Search Marketing for the Holidays: Formic Media Seminar Series
Search Marketing for the Holidays: Formic Media Seminar SeriesSearch Marketing for the Holidays: Formic Media Seminar Series
Search Marketing for the Holidays: Formic Media Seminar SeriesAnvil Media, Inc.
 
Uncovering SEO (it’s really not that complicated)
Uncovering SEO (it’s really not that complicated) Uncovering SEO (it’s really not that complicated)
Uncovering SEO (it’s really not that complicated) Traction
 
Driving Traffic To Your Website
Driving Traffic To Your WebsiteDriving Traffic To Your Website
Driving Traffic To Your WebsiteInsivia
 

Contenu connexe

Tendances

white hat vs black hat SEO
white hat vs black hat SEOwhite hat vs black hat SEO
white hat vs black hat SEOAbaxis Software
 
PracticeWEB SEO Workshop
PracticeWEB SEO WorkshopPracticeWEB SEO Workshop
PracticeWEB SEO WorkshopPracticeWEB
 
SEO essentials 2021 - The basics of Search Engine Optimisation
SEO essentials 2021 - The basics of Search Engine OptimisationSEO essentials 2021 - The basics of Search Engine Optimisation
SEO essentials 2021 - The basics of Search Engine OptimisationBen M Roberts 🐝🐝🐝
 
SEO Plan For Beginners - Initial Site Analysis - SEO Toolkit
SEO Plan For Beginners - Initial Site Analysis - SEO ToolkitSEO Plan For Beginners - Initial Site Analysis - SEO Toolkit
SEO Plan For Beginners - Initial Site Analysis - SEO Toolkitarvindashok06
 
3 ways to boost your website rankings
3 ways to boost your website rankings3 ways to boost your website rankings
3 ways to boost your website rankingsJen Phillips April
 
SEO AND SEM OPTIMIZING YOUR ONLINE PRESENCE
SEO AND SEM OPTIMIZING YOUR ONLINE PRESENCESEO AND SEM OPTIMIZING YOUR ONLINE PRESENCE
SEO AND SEM OPTIMIZING YOUR ONLINE PRESENCEMichelle Flynn
 
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing SummitSEO+Content. Overview. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing SummitFathom: A Digital Marketing Agency
 
Increasing Revenue Through Local SEO & Google Places
Increasing Revenue Through Local SEO & Google PlacesIncreasing Revenue Through Local SEO & Google Places
Increasing Revenue Through Local SEO & Google PlacesAnvil Media, Inc.
 
Search Marketing 101 - University of Toronto MGTD06 Lecture
Search Marketing 101 - University of Toronto MGTD06 LectureSearch Marketing 101 - University of Toronto MGTD06 Lecture
Search Marketing 101 - University of Toronto MGTD06 LecturePowered by Search
 
How To Do SEO ? SEO for beginners
How To Do SEO ? SEO for beginnersHow To Do SEO ? SEO for beginners
How To Do SEO ? SEO for beginnersBenjamin Dubuc
 
Advanced seo-training(syllabus)
Advanced seo-training(syllabus)Advanced seo-training(syllabus)
Advanced seo-training(syllabus)Shaheel khan
 
How to Build Your SEO Project Plan
How to Build Your SEO Project PlanHow to Build Your SEO Project Plan
How to Build Your SEO Project PlanDigital Reach
 
All About LinkedIn: For Beginners
All About LinkedIn: For BeginnersAll About LinkedIn: For Beginners
All About LinkedIn: For BeginnersEnVeritasGroup
 
Seo (search engine optimization) Best Practices
Seo (search engine optimization) Best PracticesSeo (search engine optimization) Best Practices
Seo (search engine optimization) Best PracticesNewFunda.com
 
SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing SummitSEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing SummitFathom: A Digital Marketing Agency
 
Search Marketing for the Holidays: Formic Media Seminar Series
Search Marketing for the Holidays: Formic Media Seminar SeriesSearch Marketing for the Holidays: Formic Media Seminar Series
Search Marketing for the Holidays: Formic Media Seminar SeriesAnvil Media, Inc.
 

Tendances (20)

white hat vs black hat SEO
white hat vs black hat SEOwhite hat vs black hat SEO
white hat vs black hat SEO
 
Seo basic
Seo basicSeo basic
Seo basic
 
PracticeWEB SEO Workshop
PracticeWEB SEO WorkshopPracticeWEB SEO Workshop
PracticeWEB SEO Workshop
 
SEO essentials 2021 - The basics of Search Engine Optimisation
SEO essentials 2021 - The basics of Search Engine OptimisationSEO essentials 2021 - The basics of Search Engine Optimisation
SEO essentials 2021 - The basics of Search Engine Optimisation
 
SEO Plan For Beginners - Initial Site Analysis - SEO Toolkit
SEO Plan For Beginners - Initial Site Analysis - SEO ToolkitSEO Plan For Beginners - Initial Site Analysis - SEO Toolkit
SEO Plan For Beginners - Initial Site Analysis - SEO Toolkit
 
3 ways to boost your website rankings
3 ways to boost your website rankings3 ways to boost your website rankings
3 ways to boost your website rankings
 
SEO AND SEM OPTIMIZING YOUR ONLINE PRESENCE
SEO AND SEM OPTIMIZING YOUR ONLINE PRESENCESEO AND SEM OPTIMIZING YOUR ONLINE PRESENCE
SEO AND SEM OPTIMIZING YOUR ONLINE PRESENCE
 
Your web presence
Your web presenceYour web presence
Your web presence
 
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing SummitSEO+Content. Overview. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing Summit
 
Increasing Revenue Through Local SEO & Google Places
Increasing Revenue Through Local SEO & Google PlacesIncreasing Revenue Through Local SEO & Google Places
Increasing Revenue Through Local SEO & Google Places
 
SEO-Magnet2015
SEO-Magnet2015SEO-Magnet2015
SEO-Magnet2015
 
Search Marketing 101 - University of Toronto MGTD06 Lecture
Search Marketing 101 - University of Toronto MGTD06 LectureSearch Marketing 101 - University of Toronto MGTD06 Lecture
Search Marketing 101 - University of Toronto MGTD06 Lecture
 
How To Do SEO ? SEO for beginners
How To Do SEO ? SEO for beginnersHow To Do SEO ? SEO for beginners
How To Do SEO ? SEO for beginners
 
Advanced seo-training(syllabus)
Advanced seo-training(syllabus)Advanced seo-training(syllabus)
Advanced seo-training(syllabus)
 
How to Build Your SEO Project Plan
How to Build Your SEO Project PlanHow to Build Your SEO Project Plan
How to Build Your SEO Project Plan
 
All About LinkedIn: For Beginners
All About LinkedIn: For BeginnersAll About LinkedIn: For Beginners
All About LinkedIn: For Beginners
 
Seo (search engine optimization) Best Practices
Seo (search engine optimization) Best PracticesSeo (search engine optimization) Best Practices
Seo (search engine optimization) Best Practices
 
SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing SummitSEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit
 
Fill the Form: Drive Quality Leads and Deliver Results
Fill the Form: Drive Quality Leads and Deliver ResultsFill the Form: Drive Quality Leads and Deliver Results
Fill the Form: Drive Quality Leads and Deliver Results
 
Search Marketing for the Holidays: Formic Media Seminar Series
Search Marketing for the Holidays: Formic Media Seminar SeriesSearch Marketing for the Holidays: Formic Media Seminar Series
Search Marketing for the Holidays: Formic Media Seminar Series
 

Similaire à Website 201: Optimize and Get Noticed

Uncovering SEO (it’s really not that complicated)
Uncovering SEO (it’s really not that complicated) Uncovering SEO (it’s really not that complicated)
Uncovering SEO (it’s really not that complicated) Traction
 
Driving Traffic To Your Website
Driving Traffic To Your WebsiteDriving Traffic To Your Website
Driving Traffic To Your WebsiteInsivia
 
Intro to SEO - Denver Entrepreneur Meetup
Intro to SEO - Denver Entrepreneur MeetupIntro to SEO - Denver Entrepreneur Meetup
Intro to SEO - Denver Entrepreneur MeetupInflow
 
Doherty White Seo Quick Guide V2
Doherty White Seo Quick Guide V2Doherty White Seo Quick Guide V2
Doherty White Seo Quick Guide V2guest2d0b3a
 
What is search_engine_optimization_(seo)
What is search_engine_optimization_(seo)What is search_engine_optimization_(seo)
What is search_engine_optimization_(seo)Top Business Services
 
Building an Online Marketing Plan
Building an Online Marketing PlanBuilding an Online Marketing Plan
Building an Online Marketing PlanScott Design Inc
 
Integrating Digital and Traditional Marketing: Bare Knuckle Digital
Integrating Digital and Traditional Marketing: Bare Knuckle DigitalIntegrating Digital and Traditional Marketing: Bare Knuckle Digital
Integrating Digital and Traditional Marketing: Bare Knuckle DigitalBare Knuckle Digital
 
Seo For Blogs
Seo For BlogsSeo For Blogs
Seo For BlogsKlaxon
 
Website Marketing Seminar 2009
Website Marketing Seminar 2009Website Marketing Seminar 2009
Website Marketing Seminar 2009Michael Findling
 
Search Marketing 101 - University of Toronto Mississauga Lecture 2011
Search Marketing 101 - University of Toronto Mississauga Lecture 2011Search Marketing 101 - University of Toronto Mississauga Lecture 2011
Search Marketing 101 - University of Toronto Mississauga Lecture 2011Powered by Search
 
The SEO Workflow
The SEO WorkflowThe SEO Workflow
The SEO WorkflowMagnolia
 
Practical workshop-based SEO training course in Birmingham by Opace
Practical workshop-based SEO training course in Birmingham by OpacePractical workshop-based SEO training course in Birmingham by Opace
Practical workshop-based SEO training course in Birmingham by OpaceOpace Web Design
 
Online & More: Is Your Digital Footprint in the Digital Age?
Online & More: Is Your Digital Footprint in the Digital Age?Online & More: Is Your Digital Footprint in the Digital Age?
Online & More: Is Your Digital Footprint in the Digital Age?Denny McCorkle
 
Creating a perfect digital marketing proposal for clients - Dean infotech
Creating a perfect digital marketing proposal for clients - Dean infotechCreating a perfect digital marketing proposal for clients - Dean infotech
Creating a perfect digital marketing proposal for clients - Dean infotechDeanInfotech Pvt. Ltd.
 

Similaire à Website 201: Optimize and Get Noticed (20)

Uncovering SEO (it’s really not that complicated)
Uncovering SEO (it’s really not that complicated) Uncovering SEO (it’s really not that complicated)
Uncovering SEO (it’s really not that complicated)
 
Driving Traffic To Your Website
Driving Traffic To Your WebsiteDriving Traffic To Your Website
Driving Traffic To Your Website
 
SEO Training by Brick Marketing on May 13 2009
SEO Training by Brick Marketing on May 13 2009SEO Training by Brick Marketing on May 13 2009
SEO Training by Brick Marketing on May 13 2009
 
Intro to SEO - Denver Entrepreneur Meetup
Intro to SEO - Denver Entrepreneur MeetupIntro to SEO - Denver Entrepreneur Meetup
Intro to SEO - Denver Entrepreneur Meetup
 
Doherty White Seo Quick Guide V2
Doherty White Seo Quick Guide V2Doherty White Seo Quick Guide V2
Doherty White Seo Quick Guide V2
 
What is search_engine_optimization_(seo)
What is search_engine_optimization_(seo)What is search_engine_optimization_(seo)
What is search_engine_optimization_(seo)
 
Building an Online Marketing Plan
Building an Online Marketing PlanBuilding an Online Marketing Plan
Building an Online Marketing Plan
 
Integrating Digital and Traditional Marketing: Bare Knuckle Digital
Integrating Digital and Traditional Marketing: Bare Knuckle DigitalIntegrating Digital and Traditional Marketing: Bare Knuckle Digital
Integrating Digital and Traditional Marketing: Bare Knuckle Digital
 
Seo For Blogs
Seo For BlogsSeo For Blogs
Seo For Blogs
 
Website Marketing Seminar 2009
Website Marketing Seminar 2009Website Marketing Seminar 2009
Website Marketing Seminar 2009
 
Search Marketing 101 - University of Toronto Mississauga Lecture 2011
Search Marketing 101 - University of Toronto Mississauga Lecture 2011Search Marketing 101 - University of Toronto Mississauga Lecture 2011
Search Marketing 101 - University of Toronto Mississauga Lecture 2011
 
The SEO Workflow
The SEO WorkflowThe SEO Workflow
The SEO Workflow
 
Creative seo proposal(1)
Creative seo proposal(1)Creative seo proposal(1)
Creative seo proposal(1)
 
Uktinw online marketing-june2011
Uktinw online marketing-june2011Uktinw online marketing-june2011
Uktinw online marketing-june2011
 
Practical workshop-based SEO training course in Birmingham by Opace
Practical workshop-based SEO training course in Birmingham by OpacePractical workshop-based SEO training course in Birmingham by Opace
Practical workshop-based SEO training course in Birmingham by Opace
 
New Trends in Search: An SEO Workshop
New Trends in Search: An SEO WorkshopNew Trends in Search: An SEO Workshop
New Trends in Search: An SEO Workshop
 
Bestbiz kent onlinemarketing-distr
Bestbiz kent onlinemarketing-distrBestbiz kent onlinemarketing-distr
Bestbiz kent onlinemarketing-distr
 
Online & More: Is Your Digital Footprint in the Digital Age?
Online & More: Is Your Digital Footprint in the Digital Age?Online & More: Is Your Digital Footprint in the Digital Age?
Online & More: Is Your Digital Footprint in the Digital Age?
 
Creating a perfect digital marketing proposal for clients - Dean infotech
Creating a perfect digital marketing proposal for clients - Dean infotechCreating a perfect digital marketing proposal for clients - Dean infotech
Creating a perfect digital marketing proposal for clients - Dean infotech
 
Finding the SEO Balance
Finding the SEO BalanceFinding the SEO Balance
Finding the SEO Balance
 

Plus de Steve Matthews

The Technology Springboard: How Law Librarians Can Bootstrap Their Future
The Technology Springboard: How Law Librarians Can Bootstrap Their FutureThe Technology Springboard: How Law Librarians Can Bootstrap Their Future
The Technology Springboard: How Law Librarians Can Bootstrap Their FutureSteve Matthews
 
Beyond the FAQ: Building Client-Friendly Websites
Beyond the FAQ: Building Client-Friendly WebsitesBeyond the FAQ: Building Client-Friendly Websites
Beyond the FAQ: Building Client-Friendly WebsitesSteve Matthews
 
Website 101: Build and Rebuild
Website 101: Build and RebuildWebsite 101: Build and Rebuild
Website 101: Build and RebuildSteve Matthews
 
Calgary Legal Marketers - SEO & Web-based Business Development
Calgary Legal Marketers - SEO & Web-based Business DevelopmentCalgary Legal Marketers - SEO & Web-based Business Development
Calgary Legal Marketers - SEO & Web-based Business DevelopmentSteve Matthews
 
Social Networking and Web 2.0 for Lawyers
Social Networking and Web 2.0 for LawyersSocial Networking and Web 2.0 for Lawyers
Social Networking and Web 2.0 for LawyersSteve Matthews
 

Plus de Steve Matthews (6)

The Technology Springboard: How Law Librarians Can Bootstrap Their Future
The Technology Springboard: How Law Librarians Can Bootstrap Their FutureThe Technology Springboard: How Law Librarians Can Bootstrap Their Future
The Technology Springboard: How Law Librarians Can Bootstrap Their Future
 
Beyond the FAQ: Building Client-Friendly Websites
Beyond the FAQ: Building Client-Friendly WebsitesBeyond the FAQ: Building Client-Friendly Websites
Beyond the FAQ: Building Client-Friendly Websites
 
Moving To The Cloud
Moving To The CloudMoving To The Cloud
Moving To The Cloud
 
Website 101: Build and Rebuild
Website 101: Build and RebuildWebsite 101: Build and Rebuild
Website 101: Build and Rebuild
 
Calgary Legal Marketers - SEO & Web-based Business Development
Calgary Legal Marketers - SEO & Web-based Business DevelopmentCalgary Legal Marketers - SEO & Web-based Business Development
Calgary Legal Marketers - SEO & Web-based Business Development
 
Social Networking and Web 2.0 for Lawyers
Social Networking and Web 2.0 for LawyersSocial Networking and Web 2.0 for Lawyers
Social Networking and Web 2.0 for Lawyers
 

Dernier

FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024The Digital Insurer
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesrafiqahmad00786416
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityWSO2
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDropbox
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Victor Rentea
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...apidays
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native ApplicationsWSO2
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsNanddeep Nachan
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...apidays
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfOrbitshub
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistandanishmna97
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 

Dernier (20)

FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 

Website 201: Optimize and Get Noticed

  • 1. Session Title Presenters {Name} {Name} April 11-13, 2011 www.techshow.com PRESENTED BY THE Website 201: Optimize and Get Noticed Presenters Robert Ambrogi Steve Matthews
  • 2.
  • 3.
  • 4. Regional Search Markets Get to know… The Google Keyword Research Tool https://adwords.google.com/select/KeywordToolExternal
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Local search = organic + local
  • 14.
  • 15. Save the Date ABA TECHSHOW 2012 March 29-31, 2012 Hilton Chicago