The Golden Opportunity Retailers Are Missing

•

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Brand ambassadors are a retailer's best friend. They are both powerful & influential and it's not too late to use that power and influence to your advantage this holiday season.

Marketing Business Actualités & Politique

The Golden
Opportunity
Retailers Are
Missing
This Holiday
Season
(and why it’s not too
late to start)

The holidays
are all about
making
spirits
bright…

BUT for
retailers it’s
about jingling
some bells.

However far too
many retailers
are not doing
the one thing…

That could make their
registers sing like a…

In a…

And it ALL
comes to down
to four simple
words.

These are retailers’
most devoted,
passionate, loyal
and VOCAL
customers.

And when they do…
those same friends
& family pay
attention to what
they have to say.

Be it

trust or

influence consumers rely,
and most importantly take action
based on the recommendations
they receive from people they
know.

Especially if it is
from one woman to
another…

"...there’s no one a woman trusts more for
advice, recommendations and guidance than
another woman in her circle.”
– Lisa Stone, CEO, BlogHer, a leading news, entertainment and information network for women online

Women
account for
85% of all
consumer
purchases
including everything from
autos to health care
*she-conomy.com

Oh, lest you
think it’s too
late for THIS
holiday
season,
consider
this:

With roughly three weeks until
Christmas in 2012, 36 percent*
of gift givers—66 million
Americans—hadn't begun
shopping. In fact, most people
had more than half their shopping
left to do.
*Consumer Reports

Thank you for your time…
Questions, please Tweet me
@steveolenski or email me
steveolenski@yahoo.com

Named one of the Top 100 Influencers In
Social Media (#41) by Social Technology
Review and a Top 50 Social Media Blogger by
Kred, Steve Olenski is a senior creative
content strategist at Responsys, a leading
marketing cloud software and services
company. He is a also a member of the
Editorial Board for the Journal of Digital &
Social Media Marketing and co-author of the
book StumbleUpon For Dummies.

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The Golden Opportunity Retailers Are Missing

1. The Golden Opportunity Retailers Are Missing This Holiday Season (and why it’s not too late to start)

2. The holidays are all about making spirits bright…

3. And ugly sweaters.

4. BUT for retailers it’s about jingling some bells.

5. Some cash register bells that is.

6. However far too many retailers are not doing the one thing…

7. That could make their registers sing like a… In a…

8. And it ALL comes to down to four simple words.

9. Engage Empower Brand Ambassadors

10. W H Y ?

11. These are retailers’ most devoted, passionate, loyal and VOCAL customers.

12. They will gladly tell their friends & family all about your brand.

13. And when they do… those same friends & family pay attention to what they have to say.

14. Be it trust or influence consumers rely, and most importantly take action based on the recommendations they receive from people they know.

15.

16.

17. Especially if it is from one woman to another…

18. W H Y ?

19. "...there’s no one a woman trusts more for advice, recommendations and guidance than another woman in her circle.” – Lisa Stone, CEO, BlogHer, a leading news, entertainment and information network for women online

20. And one more teeny, tiny reason …

21. Women account for 85% of all consumer purchases including everything from autos to health care *she-conomy.com

22.

23. So what’s a retailer to do?

24. Offer your brand ambassadors specials, exclusive deals – anything to get them speaking about and sharing news and information on your brand with their friends and family.

25. Oh, lest you think it’s too late for THIS holiday season, consider this:

26. With roughly three weeks until Christmas in 2012, 36 percent* of gift givers—66 million Americans—hadn't begun shopping. In fact, most people had more than half their shopping left to do. *Consumer Reports

27. So don’t just sit there… go forth and engage and empower your brand ambassadors today.

28. Thank you for your time… Questions, please Tweet me @steveolenski or email me steveolenski@yahoo.com

29. Named one of the Top 100 Influencers In Social Media (#41) by Social Technology Review and a Top 50 Social Media Blogger by Kred, Steve Olenski is a senior creative content strategist at Responsys, a leading marketing cloud software and services company. He is a also a member of the Editorial Board for the Journal of Digital & Social Media Marketing and co-author of the book StumbleUpon For Dummies.

The Golden Opportunity Retailers Are Missing

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