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Communication
Trends Impacting Business
      and Education
Let’s Talk

•   Ground Rules
•   About Me
•   A Brief History
•   Current Trends
•   The Near Future
•   Takeaways
My Brain – My Thoughts

•   Physical World View
•   Human Brains and Behavior
•   Education System Experiences
•   Education Deliverables
Physical World
Human Behavior
Left vs. Right
From the Gut




                             “Instinct is the gift of
                             experience. The first question
                             you have to ask yourself is, 'On
                             what basis am I making a
Gut instinct is “pattern     judgment?' ... If you have no
recognition” based on past   experience, then your instincts
experience.                  aren't any good.”
       -Jack Welch, CEO              - Malcom Gladwell
The Social Brain

                   "how exquisitely sensitive our minds
                   are to the goings-on of the minds
                   around us by suggesting that our
                   brains spontaneously mirror the
                   pattern of activity of other brains in
                   our vicinity.”
                                         -Jason P. Mitchell
Newer Thought
What I See as School Deliverables
Then vs. Now
Personal Computer

         Then       Now
Internet Access

          Then    Now
Portable Music

          Then   Now
Watching Video

         Then    Now
Gaming Systems

         Then    Now
Mobile Phone

         Then   Now
Then vs. Now

     Digital Immigrants   Digital Native
Map of the Ancient Silk Road


  •Journeys open humankind to accelerating
  information, knowledge, progress
The Silk Road Journey

• YEARS via Walking
   – Marco Polo’s Journeys
   – Traveled Silk Road routes
     between 1260 to 1269 and 1271
     to 1295
   – Venice to Beijing on land is
     approximately 10000 km
   – Few traveled the entire way
The Silk Road Journey


                        • MONTHS via the Sea
                          – Mediterranean Sea,
                            Red Sea and Indian
                            Ocean
                          – About 9000 nautical
                            miles one way
                          – Portuguese reached
                            the East by sea via
                            Atlantic in 1498
The Silk Road Journey


 • WEEKS via the Mechanical
   Horse
    – Railroad tracks not
      completed until 1900
    – Truck and automobile
      still predominant for
      trade
The Silk Road Journey


                        • DAY via Aircraft
                           – First China Clipper
                             flights in 1935
                           – Daily Flights between
                             Italy and Beijing today
                           – 12 to 14 hour flight time
The NEW Silk Road

                    • HOURS via Wired
                       – First telegraph line across
                         the English Channel in 1850
                       – First 36 channel transatlantic
                         cable in 1955
                       – Now 1.263 billion phones
                         worldwide
                       – Approx 18 per 100 inhabitants
                         globally
The NEW Silk Road

 • MINUTES via Wireless
   – Terrestrial wireless
     requires microwave
     towers every 25 miles
   – Satellite relay 0.25 of a
     second to reach and
     return from the satellite
   – Carries only 1 percent of
     international traffic due to
     limited bandwidth
The NEW Silk Road

 • SECONDS via Fiber Optics
    – Internet Protocol
    – 100 km between repeaters
    – First transatlantic cable
      installed in 1988
    – Submarine cables carry
      terabits per second vs.
      megabytes per second via
      satellite
The NEW Silk Road

                    •   UBIQUITOUS via Wireless Devices
                         – 4.3 billion mobile subscriptions
                         – 57 phones per 100 inhabitants globally
                         – Approaching 5 billion by the end of
                           2010
                         – Outpacing all other forms of
                           connection
                         – 4G and WiMax
Comparison chart of subscriber types per 100 inhabitants
Communication Innovation

• Between wireless device penetration, transcontinental fiber
  optic cable, IP connectivity, and cloud services
   – Two people can talk any time, anywhere, on demand
   – Drastically reduced time and cost of messaging
   – Human interaction increases geometrically
   – World Wide Web of Networks and Interconnections
   – Anyone can now learn anything from anyone at anytime
Rockford – Lisbon Connection
Internet Diagram based on the January 15, 2005 data
400 MILLION ACTIVE USERS
EACH REACHES ABOUT…   150 OTHERS…
AND THEY REACH 150 MORE…
My Social Graph
Humans:
  The Ultimate Network of Networks
How is Technology Easier?

• Social-based learning
• Un-tethered learning
• Digitally-rich learning
Students Speak Up about their Vision

• When Asked, Students
  – want to use their own cell phones, smart phones, or mp3
    players;
  – would like to use their own laptops or netbooks;
  – said unlimited internet access throughout schools is
    important;
  – reported that social networking access is desirable; and
  – said they would like tools to help them communicate with
    classmates.
Hole in the Wall Project
Trends

  “Science fiction does not      “The Internet is just a
  remain fiction for long. And   world passing around
  certainly not on the           notes in a classroom.”
  Internet.”                     — Jon Stewart
  — Vinton Cerf
What are the Current Trends?

• Everything is Digital – Everything
   – All businesses and economies are affected
• Social and Collaborative Networks – in the Clouds
   – Students are Social and Collaborative Beings
• Rise of Devices
   – The Internet of Things is coming, get on board
Current Trend:
Everything is Digital – Everything

• Audio / Video
• Encyclopedia / Books
• Even DNA Sequences
Audio, Video, Books, … Conversation


                   “What is the use of a book’,
                   thought Alice, ‘without pictures
                   or conversations?’”

                       — Lewis Carroll
Live365.com
Pandora
iTunes
Hulu
Netflix
YouTube
FORA.tv
TED Talks
Encyclopedia Britannica –> Encarta –> Wikipedia
Project Gutenberg
Google Books
Synthetic Life – Computer generated DNA
Current Trend:
Networking and Collaboration – In the Clouds

• Cloud Computing
• Social Networks
• Crowdsourcing Education
The Internet is the Cloud

       "The Internet is the first thing that
 humanity has built that humanity doesn't
    understand, the largest experiment in
        anarchy that we have ever had.“
                      — Eric Schmidt, CEO



                   “The Net treats censorship as a defect and
                   routes around it.”

                   —John Gilmore, Activist
Internet of Things - Kevin Kelly
Social Media Landscape
Ning
Flowr
Moodle
Google CloudCourse
MIT Open Courseware Initiative
Open Source Curriculum
Scitable: Democratizing Science
ThinkQuest
Current Trend:
Rise of Mobile Devices

•   Progression of Devices
•   Devices in Classrooms
•   Mobile, Mobile, Mobile
•   Devices in the workplace
Paperless Society?

                     "If civilization has risen from
                     the Stone Age, it can rise
                     again from the Wastepaper
                     Age."

                     — Jacques Barzun
Progression of Computing Devices
WolframAlpha on iPad
Sky Map on Android
iTunes University on iPod
Textbooks on Kindle
Google on SMS (466453)


 define dna sequence   1 us pint in liters   web hubble telescope
Mobile, Mobile, Mobile

• What students want most from ed tech
  – “it’s all about mobile, mobile, mobile” with today’s
    students
  – They’re interested in using “the computers they’re
    carrying around in their pockets—the smart phones”
    for learning
  – Students are interested in replacing their traditional
    textbooks “with a truly interactive learning experience
Devices in the Workplace
Mobile Devices in Your School?
The Near Future

•   Shift Happens
•   Are The Students Ready?
•   Factory Workers vs. Artists
•   Borderless Classrooms
•   Teachers or Facilitators?
Wireless Internet
Year of the Smartphone
Netbooks and Tablets and Pad, Oh My
2010 Horizon Report   • Technology is increasingly a means for
                        empowering students, a method for
                        communication and socializing, and a
                        ubiquitous, transparent part of their
                        lives.
                      • Technology continues to profoundly
                        affect the way we work, collaborate,
                        communicate, and succeed.
                      • The perceived value of innovation and
                        creativity is increasing.
                      • There is increasing interest in just-in-
                        time, alternate, or non- formal avenues
                        of education, such as online learning,
                        mentoring, and independent study.
                      • The way we think of learning
                        environments is changing.
Are Students Prepared? Not Really

                          •   This time the shift is from an
                              Industrial Age to an Information and
                              Knowledge Age where information,
                              knowledge, expertise, and innovation
                              are increasingly the main engines of
                              our economy.
                          •   Our education system, well-tuned for
                              the Industrial Age, now needs to sync
                              with the demands of our times and
                              focus on building the 21st century
                              knowledge, skills, and expertise we
                              need for success.
Would You Hire Your Own Kids?

• 7 Skills Schools Should be Teaching
   – Critical Thinking and Problem-solving
   – Collaboration Across Networks and
      Leading By Influence
   – Agility and Adaptability
   – Initiative and Entrepreneurialism
   – Effective Oral and Written
      Communication
   – Accessing and Analyzing Information
   – Curiosity and Imagination
Wanted: Question Asking Skills


 “First and foremost I look for      “It’s not how much you retain but
 someone who asks good               how much they can explore. It’s
 questions… I want people that can   how you ask the next question. I
 engage in good discussion. Who      can look up anything but I can’t
 can look me in the eye and have a   take it to the next level w/o
 give and take.”                     pushing and exploring“

         - Clay Parker, CEO                  – Christy Pedra, CEO
Brainwashed?

 “Our culture needed compliant
 workers, people who would contribute
 without complaint, and we set out to
 create as many of them as we could.”
 “And so generations of students turned
 into generations of cogs, factory
 workers in search of a sinecure. We
 were brainwashed into fitting in, and
 then discovered that the economy
 wanted people who stood out instead”

                    - Seth Godin, Author
Are You Lizard Brain? Or a Linchpin?


                          Most of us were brainwashed into
                          believing that the safe thing to do is
                          listen to the lizard, keep our heads
                          down and fit in.       Nonsense!


                          That might have been true when there
                          were saber tooth tigers, but not now.
                          In fact, now the way we succeed and
                          thrive and reach our goals is to do
                          precisely the opposite of what the
                          lizard proposes.”
Is this your Classroom?
Or This? Classrooms in Second Life
Ready for the Future?


                        "The future is already here—it's just
                        not very evenly distributed.“

                               - William Gibson, Author
Takeaways

•   It’s In Our DNA to be Social
•   Historical Acceleration of Change
•   Patterns are a Key to Success
•   Devices are Just Tools – For Social Communication
•   It’s Not What You Know – What Can You Do?



    Everything is Digital and Always available
    On Demand by Everyone who are
    Inter-Connected via The Cloud which is Everywhere.
Socialnomics
Network with me

                  Jeffrey Stewart
                  Partner/Chief Technical Officer
                  Trekk Cross-Media

                  Email: stew@trekk.com
                  Twitter Handle: JeffreyAStewart
                  Facebook: JAStewart
                  LinkedIn: jeffreyastewart
                  Tumblr: jastewart.tumblr.com
Links

•   http://www.washingtontimes.com/news/2009/jul/19/books-whats-next-dispatches-future-science/
•   http://www.astd.org/TD/Archives/2010/May/Free/1005_Whole_Brain_Thinking.htm
•   http://www.aee.org/about/
•   http://www2.chemistry.msu.edu/History/CPUHist5.shtml
•   http://1.bp.blogspot.com/_a2v9FM_QCMU/R40M-MoJDZI/AAAAAAAAAD8/VOm3Tpt3Riw/s400/800px-
    Silk_Route_extant.JPG
•   http://en.wikipedia.org/wiki/Mobile_phone
•   http://www.itu.int/en/pages/default.aspx
•   http://farm4.static.flickr.com/3074/3043334955_8928088bcd.jpg
•   http://opte.org/maps/
•   http://en.wikipedia.org/wiki/Dunbar's_number
•   http://k21st.files.wordpress.com/2009/05/neurons1.jpg
•   http://www.tomorrow.org/speakup/pdfs/SUNationalFindings2009.pdf
•   http://www.eschoolnews.com/2010/03/16/digital-access-collaboration-a-must-for-students/
•   http://www.hole-in-the-wall.com/new-way-to-learn.html
•   http://computer.howstuffworks.com/google-books.htm
•   http://www.youtube.com/watch?v=yDYCf4ONh5M
More Links
•   http://www.youtube.com/watch?v=QHIocNOHd7A
•   http://www.eschoolnews.com/2010/01/20/report-details-coming-trends-in-campus-technology/?ast=31
•   http://www.wired.com/epicenter/2010/06/nature-publisher-aims-to-save-planet-by-democratizing-
    science/
•   http://library.thinkquest.org/03oct/00738/
•   http://www.morganstanley.com/institutional/techresearch/
•   http://googlemobile.blogspot.com/2009/05/sky-map-for-android-mobile-planetarium.html
•   http://www.tampabay.com/news/education/k12/textbooks-ditched-at-clearwater-high-as-students-log-
    on-to-kindles/1099264
•   http://www.eschoolnews.com/2010/04/05/ed-tech-leaders-reveal-keen-insights/
•   http://mashable.com/2009/12/14/white-house-smartphones/
•   http://www.polleverywhere.com/multiple_choice_polls/
•   http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by-
    2011/
•   http://www.eweek.com/c/a/Mobile-and-Wireless/10-Smartphones-That-Are-Making-the-Biggest-Impact-
    in-2010-363001/
•   http://www.nmsa.org/Publications/MiddleGround/Articles/April2010/Article2/tabid/2166/Default.aspx
•   http://changethis.com/manifesto/show/66.01.brainwashed
•   http://www.youtube.com/v/ZQZAmr_-WVI

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Communication Trends Impacting Business and Education

  • 2. Let’s Talk • Ground Rules • About Me • A Brief History • Current Trends • The Near Future • Takeaways
  • 3. My Brain – My Thoughts • Physical World View • Human Brains and Behavior • Education System Experiences • Education Deliverables
  • 7. From the Gut “Instinct is the gift of experience. The first question you have to ask yourself is, 'On what basis am I making a Gut instinct is “pattern judgment?' ... If you have no recognition” based on past experience, then your instincts experience. aren't any good.” -Jack Welch, CEO - Malcom Gladwell
  • 8. The Social Brain "how exquisitely sensitive our minds are to the goings-on of the minds around us by suggesting that our brains spontaneously mirror the pattern of activity of other brains in our vicinity.” -Jason P. Mitchell
  • 10. What I See as School Deliverables
  • 12. Personal Computer Then Now
  • 13. Internet Access Then Now
  • 14. Portable Music Then Now
  • 15. Watching Video Then Now
  • 16. Gaming Systems Then Now
  • 17. Mobile Phone Then Now
  • 18. Then vs. Now Digital Immigrants Digital Native
  • 19. Map of the Ancient Silk Road •Journeys open humankind to accelerating information, knowledge, progress
  • 20. The Silk Road Journey • YEARS via Walking – Marco Polo’s Journeys – Traveled Silk Road routes between 1260 to 1269 and 1271 to 1295 – Venice to Beijing on land is approximately 10000 km – Few traveled the entire way
  • 21. The Silk Road Journey • MONTHS via the Sea – Mediterranean Sea, Red Sea and Indian Ocean – About 9000 nautical miles one way – Portuguese reached the East by sea via Atlantic in 1498
  • 22. The Silk Road Journey • WEEKS via the Mechanical Horse – Railroad tracks not completed until 1900 – Truck and automobile still predominant for trade
  • 23. The Silk Road Journey • DAY via Aircraft – First China Clipper flights in 1935 – Daily Flights between Italy and Beijing today – 12 to 14 hour flight time
  • 24. The NEW Silk Road • HOURS via Wired – First telegraph line across the English Channel in 1850 – First 36 channel transatlantic cable in 1955 – Now 1.263 billion phones worldwide – Approx 18 per 100 inhabitants globally
  • 25. The NEW Silk Road • MINUTES via Wireless – Terrestrial wireless requires microwave towers every 25 miles – Satellite relay 0.25 of a second to reach and return from the satellite – Carries only 1 percent of international traffic due to limited bandwidth
  • 26. The NEW Silk Road • SECONDS via Fiber Optics – Internet Protocol – 100 km between repeaters – First transatlantic cable installed in 1988 – Submarine cables carry terabits per second vs. megabytes per second via satellite
  • 27. The NEW Silk Road • UBIQUITOUS via Wireless Devices – 4.3 billion mobile subscriptions – 57 phones per 100 inhabitants globally – Approaching 5 billion by the end of 2010 – Outpacing all other forms of connection – 4G and WiMax
  • 28. Comparison chart of subscriber types per 100 inhabitants
  • 29. Communication Innovation • Between wireless device penetration, transcontinental fiber optic cable, IP connectivity, and cloud services – Two people can talk any time, anywhere, on demand – Drastically reduced time and cost of messaging – Human interaction increases geometrically – World Wide Web of Networks and Interconnections – Anyone can now learn anything from anyone at anytime
  • 30. Rockford – Lisbon Connection
  • 31. Internet Diagram based on the January 15, 2005 data
  • 33. EACH REACHES ABOUT… 150 OTHERS…
  • 34. AND THEY REACH 150 MORE…
  • 36. Humans: The Ultimate Network of Networks
  • 37. How is Technology Easier? • Social-based learning • Un-tethered learning • Digitally-rich learning
  • 38. Students Speak Up about their Vision • When Asked, Students – want to use their own cell phones, smart phones, or mp3 players; – would like to use their own laptops or netbooks; – said unlimited internet access throughout schools is important; – reported that social networking access is desirable; and – said they would like tools to help them communicate with classmates.
  • 39. Hole in the Wall Project
  • 40. Trends “Science fiction does not “The Internet is just a remain fiction for long. And world passing around certainly not on the notes in a classroom.” Internet.” — Jon Stewart — Vinton Cerf
  • 41. What are the Current Trends? • Everything is Digital – Everything – All businesses and economies are affected • Social and Collaborative Networks – in the Clouds – Students are Social and Collaborative Beings • Rise of Devices – The Internet of Things is coming, get on board
  • 42. Current Trend: Everything is Digital – Everything • Audio / Video • Encyclopedia / Books • Even DNA Sequences
  • 43. Audio, Video, Books, … Conversation “What is the use of a book’, thought Alice, ‘without pictures or conversations?’” — Lewis Carroll
  • 47. Hulu
  • 52. Encyclopedia Britannica –> Encarta –> Wikipedia
  • 55. Synthetic Life – Computer generated DNA
  • 56. Current Trend: Networking and Collaboration – In the Clouds • Cloud Computing • Social Networks • Crowdsourcing Education
  • 57. The Internet is the Cloud "The Internet is the first thing that humanity has built that humanity doesn't understand, the largest experiment in anarchy that we have ever had.“ — Eric Schmidt, CEO “The Net treats censorship as a defect and routes around it.” —John Gilmore, Activist
  • 58. Internet of Things - Kevin Kelly
  • 59.
  • 60.
  • 61.
  • 63. Ning
  • 64. Flowr
  • 67. MIT Open Courseware Initiative
  • 71. Current Trend: Rise of Mobile Devices • Progression of Devices • Devices in Classrooms • Mobile, Mobile, Mobile • Devices in the workplace
  • 72. Paperless Society? "If civilization has risen from the Stone Age, it can rise again from the Wastepaper Age." — Jacques Barzun
  • 75. Sky Map on Android
  • 78. Google on SMS (466453) define dna sequence 1 us pint in liters web hubble telescope
  • 79. Mobile, Mobile, Mobile • What students want most from ed tech – “it’s all about mobile, mobile, mobile” with today’s students – They’re interested in using “the computers they’re carrying around in their pockets—the smart phones” for learning – Students are interested in replacing their traditional textbooks “with a truly interactive learning experience
  • 80. Devices in the Workplace
  • 81. Mobile Devices in Your School?
  • 82. The Near Future • Shift Happens • Are The Students Ready? • Factory Workers vs. Artists • Borderless Classrooms • Teachers or Facilitators?
  • 84. Year of the Smartphone
  • 85. Netbooks and Tablets and Pad, Oh My
  • 86. 2010 Horizon Report • Technology is increasingly a means for empowering students, a method for communication and socializing, and a ubiquitous, transparent part of their lives. • Technology continues to profoundly affect the way we work, collaborate, communicate, and succeed. • The perceived value of innovation and creativity is increasing. • There is increasing interest in just-in- time, alternate, or non- formal avenues of education, such as online learning, mentoring, and independent study. • The way we think of learning environments is changing.
  • 87. Are Students Prepared? Not Really • This time the shift is from an Industrial Age to an Information and Knowledge Age where information, knowledge, expertise, and innovation are increasingly the main engines of our economy. • Our education system, well-tuned for the Industrial Age, now needs to sync with the demands of our times and focus on building the 21st century knowledge, skills, and expertise we need for success.
  • 88. Would You Hire Your Own Kids? • 7 Skills Schools Should be Teaching – Critical Thinking and Problem-solving – Collaboration Across Networks and Leading By Influence – Agility and Adaptability – Initiative and Entrepreneurialism – Effective Oral and Written Communication – Accessing and Analyzing Information – Curiosity and Imagination
  • 89. Wanted: Question Asking Skills “First and foremost I look for “It’s not how much you retain but someone who asks good how much they can explore. It’s questions… I want people that can how you ask the next question. I engage in good discussion. Who can look up anything but I can’t can look me in the eye and have a take it to the next level w/o give and take.” pushing and exploring“ - Clay Parker, CEO – Christy Pedra, CEO
  • 90. Brainwashed? “Our culture needed compliant workers, people who would contribute without complaint, and we set out to create as many of them as we could.” “And so generations of students turned into generations of cogs, factory workers in search of a sinecure. We were brainwashed into fitting in, and then discovered that the economy wanted people who stood out instead” - Seth Godin, Author
  • 91. Are You Lizard Brain? Or a Linchpin? Most of us were brainwashed into believing that the safe thing to do is listen to the lizard, keep our heads down and fit in. Nonsense! That might have been true when there were saber tooth tigers, but not now. In fact, now the way we succeed and thrive and reach our goals is to do precisely the opposite of what the lizard proposes.”
  • 92. Is this your Classroom?
  • 93. Or This? Classrooms in Second Life
  • 94. Ready for the Future? "The future is already here—it's just not very evenly distributed.“ - William Gibson, Author
  • 95. Takeaways • It’s In Our DNA to be Social • Historical Acceleration of Change • Patterns are a Key to Success • Devices are Just Tools – For Social Communication • It’s Not What You Know – What Can You Do? Everything is Digital and Always available On Demand by Everyone who are Inter-Connected via The Cloud which is Everywhere.
  • 97. Network with me Jeffrey Stewart Partner/Chief Technical Officer Trekk Cross-Media Email: stew@trekk.com Twitter Handle: JeffreyAStewart Facebook: JAStewart LinkedIn: jeffreyastewart Tumblr: jastewart.tumblr.com
  • 98. Links • http://www.washingtontimes.com/news/2009/jul/19/books-whats-next-dispatches-future-science/ • http://www.astd.org/TD/Archives/2010/May/Free/1005_Whole_Brain_Thinking.htm • http://www.aee.org/about/ • http://www2.chemistry.msu.edu/History/CPUHist5.shtml • http://1.bp.blogspot.com/_a2v9FM_QCMU/R40M-MoJDZI/AAAAAAAAAD8/VOm3Tpt3Riw/s400/800px- Silk_Route_extant.JPG • http://en.wikipedia.org/wiki/Mobile_phone • http://www.itu.int/en/pages/default.aspx • http://farm4.static.flickr.com/3074/3043334955_8928088bcd.jpg • http://opte.org/maps/ • http://en.wikipedia.org/wiki/Dunbar's_number • http://k21st.files.wordpress.com/2009/05/neurons1.jpg • http://www.tomorrow.org/speakup/pdfs/SUNationalFindings2009.pdf • http://www.eschoolnews.com/2010/03/16/digital-access-collaboration-a-must-for-students/ • http://www.hole-in-the-wall.com/new-way-to-learn.html • http://computer.howstuffworks.com/google-books.htm • http://www.youtube.com/watch?v=yDYCf4ONh5M
  • 99. More Links • http://www.youtube.com/watch?v=QHIocNOHd7A • http://www.eschoolnews.com/2010/01/20/report-details-coming-trends-in-campus-technology/?ast=31 • http://www.wired.com/epicenter/2010/06/nature-publisher-aims-to-save-planet-by-democratizing- science/ • http://library.thinkquest.org/03oct/00738/ • http://www.morganstanley.com/institutional/techresearch/ • http://googlemobile.blogspot.com/2009/05/sky-map-for-android-mobile-planetarium.html • http://www.tampabay.com/news/education/k12/textbooks-ditched-at-clearwater-high-as-students-log- on-to-kindles/1099264 • http://www.eschoolnews.com/2010/04/05/ed-tech-leaders-reveal-keen-insights/ • http://mashable.com/2009/12/14/white-house-smartphones/ • http://www.polleverywhere.com/multiple_choice_polls/ • http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by- 2011/ • http://www.eweek.com/c/a/Mobile-and-Wireless/10-Smartphones-That-Are-Making-the-Biggest-Impact- in-2010-363001/ • http://www.nmsa.org/Publications/MiddleGround/Articles/April2010/Article2/tabid/2166/Default.aspx • http://changethis.com/manifesto/show/66.01.brainwashed • http://www.youtube.com/v/ZQZAmr_-WVI