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The document discusses social media monitoring and how it works. Social media monitoring allows companies to listen to what people are saying online about their brand, products, and organization. It provides insights into the key questions of what, when, where, who, and why conversations are happening on social media so companies can understand the impact and make adjustments if needed. The process involves listening to conversations, measuring and analyzing insights, understanding trends, and engaging with online communities.
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- 1. Millions of Consumers are Talking. Are You Listening?
- 2. Are you listening? The Social Web has changed perceptions about business. Anyone who's connected has the power of voice. What is Social Media Monitoring? Tweet this ! And even much more… How does it work? Listen Like that ! How does it work? Measure How does it work? Engage They are changing expectations They are changing mind How does it work? Target They are changing the way companies communicate with users or customers
- 3. Are you listening? You need to know how you are discussed online: yourself, your brand, company, organization. You need to What is Social Media deliver and act on those insights with your company Monitoring? or you clients. How does it work? Listen ? How does it work? Measure How does it work? Engage How does it work? Target
- 4. Are you listening? With our Social Media Monitoring solution, we give you the opportunity to know: What is Social Media Monitoring? The 5 Ws How does it work? Listen What How does it work? Measure When How does it work? Understand Where How does it work? Who Engage Why
- 5. Are you listening? What is Social Media Monitoring? i What How does it work? Listen What are people talking about? What are the key conversations? How does it work? Measure i How does it work? Monitor the conversations to see what is being Understand said about your products and brands, and identify the major themes and issues being raised within the social media landscape. How does it work? Engage
- 6. iii Are you listening? What is Social Media Monitoring? When How does it work? Listen When did these conversations happen? How does it work? Was there a lot of activity? Measure How does it work? Learn more about when these conversations Understand happened - both historical and real-time. See, compare and contrast buzz generated over time. How does it work? Engage
- 7. Are you listening? What is Social Media Monitoring? Where How does it work? Listen When did these conversations happen? How does it work? Was there a lot of activity? Measure How does it work? Access geo-demographic information to see Understand where around the world conversations are taking place - right down to the country or city. How does it work? Engage
- 8. bnbbnnnbnn b Are you listening? What is Social Media Monitoring? Who How does it work? Listen Who is doing the talking? How does it work? Who is the influential voice? Measure How does it work? Quickly identify the key influencers, and then get Understand detailed information about their gender, age industry and interests. How does it work? Engage
- 9. r s Are you listening? What is Social Media Monitoring? Why How does it work? Listen Why are conversations happening? Are they positive or negative? How does it work? Measure How does it work? Discover why conversations are happening. See Understand whether what's talked about is positive, negative or neutral, and determine the impact on your business. How does it work? Engage
- 10. Are you listening? Listening is just the beginning What is Social Media towards a comprehensive Social Media Monitoring? strategy. How does it work? Listen Targets: millions of post are targeted within a wide range of online data : How does it work? Measure Online news Photos How does it work? Understand Blogs Comments Forums Social Networks How does it work? Engage Videos Macromedias
- 11. Are you listening? Measuring, analyzing, and reporting What is Social Media on the social media effort enables to Monitoring? viewing results and implementing an appropriate reply. How does it work? Listen How does it work? Measure How does it work? Understand How does it work? Engage
- 12. Are you listening? Get insights into the conversations happening, who's involved and where they are taking What is Social Media Monitoring? place. Then, determine the impact on your company's products How does it work? Listen and brands, and if needed, make adjustments to your communications, marketing or sales plans. r How does it work? Measure How does it work? Understand How does it work? Engage
- 13. Are you listening? Engaging is the final step to interact What is Social Media with communities. Efforts consist in: Monitoring? How does it work? Conversing Listen Participating How does it work? Measure Contributing How does it work? Understand How does it work? Engage
- 14. Are you listening? What is Social Media Monitoring? How does it work? Listen Our Social Media Monitoring tool helps you understand the landscape of social media: where your brand fits in, How does it work? Measure how you can benchmark added value and impact your work. How does it work? Understand How does it work? Engage
- 15. Millions of Consumers are Talking. Listen to them… Subgroop Agency 24 Av. de la Gare des Eaux-Vives 1208 Geneva Switzerland www.subgroop.com