Invited Speaker at University of East Anglia The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is important to consider the implications and the impact of the digital footprint our online interactions leave behind. This workshop will help you to reflect on what your online presence looks like when viewed by others, consider who your audiences are and how you can develop your digital profile in a positive way.

1. Using Social Media to Develop
a Professional Online
Presence
Guest Speaker at University of East Anglia
Sue Beckingham | @suebecks | Sheffield Hallam University

2. Social Media is a:
• listening tool
• conversation facilitator
• stakeholder connector
• personal learning network
• news channel
• social networking space
• forum for collaboration

3. Social Media:
• can enable connections
• enables two-way dialogue providing
opportunities for feedback and
interaction
• is now an integral component of how we
can communicate with others

4. How do you
currently pass on
information
within your team
and
organisation?

5. Within your team/organisation
STAFF
INTRANET
Meetings

6. Some findings…

7. The Message is the Medium
Attention is Shifting
Email
• messages
Web
• documents
Social Media
• messages
Nova Spivack

8. Danah Boyd 2013
Social Media Scholar and Senior Researcher at Microsoft Research
“Social networks
aren't technologies.
They're relationships
between people. And
those relationships
might be mediated
through technology, but
it's the relationships
that matter more than
the technology.”

9. Consider
Think about the information you currently
share externally
• What do you need people to see?
• Who is your audience?
• What do you want people to see?
• Who is your audience?

10. Established conduits

11. Social Media can
help to amplify your
online presence

12. AND to continue this
dialogue face to face
CREATORS
CURATORS
CRITICS
CONVERSATIONALISTS
COLLABORATORS
COMMUNICATORS
Social Media EMPOWERS
individuals to become digital:

15. A cultural shift to 'nowism'
life experiences
real-time
participation
instant gratification
A focus on the
present rather
than the past or
the future
Nova Spivak 2013

16. Care needs to be taken

17. What you say
What you share
Who you know
Where you are
Your settings
Anything
digitally
represented on
a file or on the
web
Profiles, Contac
ts, Images, Audi
o, Video, Data,
Documents, Fa
vourites, Websit
es, Blogs and
more…
Understand Your Digital Identity
and make it work for YOU

18. Be mindful
of your
digital
footprints

19. What goes out there can have an
impact in the future

20. Commerce
Communication
Search Engines
DATA

21. Be mindful of your digital shadows (others)

23. http://www.alexa.com/topsites/global!
will find
you!
Be mindful of how people search
for information

24. Social Media ranks highly

25. People searches every day

27. Beware of your Digital Doppelgänger!
Politician
Musician
Filmmaker
Explorer

28. Your digital profile is your
online portfolio and your 'brand'
Amazon founder, Jeff Bezos once
described your brand as:
“What people say about you
when you’re not in the room.”
Hootsuite 2012

29. “The conversation is
happening about your brand
whether you’re a part of it or
not.”
Seth Godin.
What do people SEE when they Google
your name? What opinions do they form?
Who are these people?

30. Who do you consider to be your
audience?

31. students
colleagues
family
friends
subject
specialism
acquaintances
business
advisors
helicopter
parents
Audience
YOU
YOU

32. Audience
• professional bodies
• teams
• special interest groups
• communities of practice
• subject groups
• funding councils
• the press
• employers
• alumni

33. • Who will look at your online profile?
• What do people want to know about you?
• Where will they use this information?
• Why is your profile important?
• When and how often do you update it?
• How will you use your profile to your
advantage?
Questions to consider

34. Spring Clean your Profiles
• Google yourself and identify what others
see
• Where applicable complete sections, bios,
add a profile photos
• Consider LinkedIn as your professional
landing page
• Add links to your website or blog
• Create a customised url and add to email
signatures and business cards

35. There were 5.7 billion professionally-oriented searches undertaken by
LinkedIn members on the platform in 2012 alone
Understanding the value of

36. “People need to learn how to connect to new
people on a regular basis. No person has all
the knowledge needed to work completely
alone in our connected society. Neither does
any company. Neither does any government.
We are all connected AND dependent on each
other.”
Harold Jarche
Connectedness

37. Why Social Media is important
The power of online connections
• maintain connections
• develop global connections
• ongoing 24/7 networking
• opportunity to learn and share
• ability to be known and found
• six degrees of separation
• recruitment/job seeking
• develop a personal brand

39. Network benefits
Access to information,
knowledge and experience.
The goal in a network is to make all
the experience, skills and knowledge
– tacit or explicit – available to
anyone at the point of need
Anklam 2007

41. Such concerns are not new
“As long as the centuries continue to unfold,
the number of books will grow continually,
and one can predict that a time will come
when it will be almost as difficult to learn
anything from books as the direct study of
the whole universe. It will be almost as
convenient to search for some bit of truth
concealed in nature as it will be to find it
hidden away in an immense multitude of
bound volumes.”
Diderot 1755

42. “It is not information
overload,
it is filter
failure”
Clay Shirky

43. Digital filters through the
development of my personal
learning network

44. Mavens
Mavens are "information specialists",
or "people we rely upon to connect us
with new information.
Malcolm Gladwell 2000

45. Knowledge from a
network perspective is
about connecting
experiences,
relationships, and
situations.
Jarche 2013

46. (Hoffman and Casnocha 2012:06)
However building… weak ties can uniquely serve
as bridges to other worlds and thus can pass on
information or opportunities you have
not heard about.

47. Begin by paying forward
• Sharing articles and videos relevant to
your business
• Commenting on blogs
• Engaging with tweets
• Answering questions in LinkedIn groups

48. A quick look inside my PLN Toolbox

49. Your personal level of
involvement is your choice
• Creators
• Conversationalists
• Critics
• Collectors
• Joiners
• Spectators
• Inactives

50. The importance of getting the
'boundaries' balance right
integrator:
bridge builder
to over sharer
segmentor:
cautious to
unsearchable
Grant 2013

51. Increase reach
• develop
relationships
• develop visibility
• develop credibility

52. How do you create and
maintain
new links and connections?

53. credibility

54. LinkedIn
updates
Blog
comments
Blog
posts
Tweets
Slideshare
YouTube
& Vimeo
Newer digital mechanisms
include

55. Academia

57. Explore new areas
• Conference hashtags
• Tweet chats
• MOOCs
• SOOLs – social open online learning

58. Short Open Courses
https://byod4learning.wordpress.com/

59. Getting involved
http://www.celt.mmu.ac.uk/flex/oerweek.php

61. http://sachachua.com/blog/2014/02/excuses-guide-blogging-pdf-epub-mobi-free-also-notes-publishing/
Blog

62. Impact
Anklam 2007

63. The central premise of
social capital is that
social networks have
value.
Putman 2000
Building Social Capital

64. Putman 2000
Social capital refers to
• the collective value of all “social networks”
[who people know] and
• the inclinations that arise from these
networks to do things for each other
["norms of reciprocity"].”

65. LinkedIn

66. Slideshare

67. Academia.edu

68. Digital Bibliometrics:
Using social media to measure
scholarly impact

69. Using the Activity Stream to uncover
off-site engagement
Increasingly people engage with, share, and discuss
content on social networks.
Over 80% of interactions with content take place on sites
other than the content owner’s website.
So, it is likely that most people become aware of and
interact with your blog posts, videos, and articles on
websites other than your own.

70. Mention
Create alerts on your name, your brand,
your industry and your competitors and be
informed of any mention on the web and
social networks
https://en.mention.com/

71. Social Capital
“Social Capital is the stock of active
connections among people; the trust, mutual
understanding, and shared values and
behaviours that bind the members of human
networks and communities and make
cooperative action possible.”
Cohen and Prusak 2001

72. “The last 20 years were
about forging, sharpening
and distributing all the new
tools to collaborate and
connect. Now the real
information revolution is
about to begin.”
Friedman 2005

73. Using social media to develop
a professional online presence
The exponential growth of social media and ubiquitous use of mobile
technology has changed the way we communicate both socially and for
many also professionally. It is important to consider the implications and the
impact of the digital footprint our online interactions leave behind. This
workshop will help you to reflect on what your online presence looks like
when viewed by others, consider who your audiences are and how you can
develop your digital profile in a positive way.
Sue Beckingham | @suebecks