Join Tim Nicholson, Director of Customer Services at Entrinsik, Inc. as he discusses the new integration between Informer and SugarCRM and how this combination extends the tremendous value of Sugar by linking Sugar with data from multiple sources, giving users the ability to create ad-hoc reports and dashboards based on real-time information from disparate sources of data. Tim will provide examples of how using Informer with Sugar gives users greater insight into their sales and marketing metrics for instant visibility into company performance and customer behavior.