Entreprise/Lieu de travail

Lieu

Profession

Secteur

Advertising / Marketing / PR

Site Web

À propos

The industry views me as an agent of change helping clients and colleagues to embrace a new model of marketing success in a digital, social, and mobile age. I consult with marketers, research organizations, digital media companies, shopper insights teams, big data tech firms, and provide expert testimony on legal cases involving brand, shopper and digital/social media value questions. Some important assignments: --redesigning global brand tracking systems into guidance systems that include digital and social data --working with a leader to offer cross-media optimization based on a big data, consumer-centered approach --changing media planning to a path to purchase framework