Kool Captcha is a Next generation Captcha which does advertising, analytics and Entertainment. New Genres of Captcha have arrived which truly unleash the power of Captchas. These Captchas enables powerful Advertising via 3D and Video Captchas. Also, Captchas can be used for analytics and sentiment Analysis in wide range of domains such as Advertisements, News, Art, Places, Movies and Sports. Measure the effectiveness of your ads via Sentiment Analysis to predict your advertising results! All that effort on branding, messages, and color schemes can finally be validated! These Captchas are highly enjoyable and impart useful knowledge and entertainment and serve as a complete entertainment pack, it is a must for a publisher who can also monetize their website with Advertisements which come in form of Captchas. These Captchas, won't only serve security purpose but increase traffic and interest to your content. Check out - www.koolcaptchakoolgames.com

1. A Next Generation Captcha which Does
Advertising, Analytics, Entertainment
Suhas Aggarwal
1

2. Content
• How Captchas and Games can help in
Advertising
• Image based Advertisements Captchas
• Animation Captcha Systems and their Special
Benefit in Advertising
• Visual Effects Captcha, How it makes
Advertising, Appealing and Powerful
2

3. • Sharing of Advertisement via Captchas
• How Captchas can solve the problem of
Analytics/Reviews, for Advertisements, Art,
Places. How they can be used to conduct Polls
Situation Analysis.
• How CAPTCHAs can provide entertainment
and Knowledge
3

4. Introduction
4

5. 5

6. 6

7. Captcha: Bridging the Gap
7

8. Figure on the left, shows a regular Captcha, whereas figure on the right and
bottom shows Advertisement Captcha showcasing brand to the user.
8

9. Benefit of Captcha Advertising
Advertisers:
• Provides highly efficient recall of the brand message
• An innovative platform to advertise
• A variety of questions can be asked in the Captcha depending upon your brand
message. E.g. write the text in quotes, write the capital letters, write the letters in
particular color etc.
• Guarantees attention span of the customers
• Conveys the brand message directly and clearly
• Pay only when a person actually types the brand message
• No wastage
• Targeted promotion basis geography / category / demographics
• Real time tracking of budget spent and performance
9

10. Benefit of Captcha Advertising
Publishers:
• Increased revenues as Publishers can
monetize their website
• Enhanced Security as Technology use
advanced Graphics and NLP techniques.
• Better User Experience
10

11. Statistics
• The Department of Marketing, at The Wharton School, conducted
research around captcha advertising and the top-line findings are:
• On an average, on a relative basis, the type-ins increased brand recall by
111%
• On an average, on a relative basis, the type-ins increased brand recall by
1200%
• Our 3D and Video Based Captcha Advertising are so powerful, that they
can even double this rate. This will be followed in later slides.
11

12. TYPE-IN Advertisement Captchas
12

13. APIs to generate Single Image based
Captcha
Varieties in TYPE-IN Captcha-
• Quoted Message,
• Colored Text,
• Underlined Text, Italicized Text
• Custom Question, Detailed Advertisement
Captcha APIs are available
• Blinking Text API is also available, in which Text
to be typed blinks to catch attention.
13

14. • Detailed Captcha API is very powerful media for
effective Advertising.
• Image depicting brand or product is kept in the left
and Advertisement message is in the right. Thus,
Advertisement can be detailed and can convey more
information, also Captcha is more clear and easy to
solve. Main advertisement information/Caption
starts from top left to increase visibility.
14

15. Visual Effects Captcha
15

16. • Visual Effects make Advertisements more Engrossing and Appealing
and aid in better Brand recall.
• Cube Captcha- Advertisement are rendered on a Cube which
rotates making advertisement very interesting and engrossing
• Globe Captcha – Figure shows the example of Environment
Awareness Campaign. A special object such as Globe is rendered on
the image around which Text rotates. This embeds a global and
priority feeling in the Campaign and also helps in recall.
• Text Effects Captcha – Special 3D Text Effects are Generated on
Advertisement to make it really engrossing
• A principle, benefit of the system, it is very user friendly and highly
secure.
16

17. Interactive Game Captcha
17

18. • Advertisement is rendered on a 3D scene, making
Advertisement Captcha interactive and thus more fun and
Appealing.
• In Figures, A Shooting Game simulation is generated.
• An Advertisement road is displayed at the bottom to
showcase advertisement. An object related to the
advertisement, for example- here a coke balloon is
modeled as a target, rotating in the sky. Environment can
be customized according to the advertisement. For example
if advertisement if of telecom company showcasing a new
mobile phone, road can be modeled as image based
advertisement for mobile phone and object rotating in the
sky can be a mobile phone. Thus, it uses shooting gaming
mechanism.
18

19. • Challenge is to shoot three targets. Target can be
shooted by clicking on it. After one target is
clicked, it starts glowing to indicate, it has been
clicked and score increases by one
• As one move ahead on the road, more targets
start appearing in the sky. For example in, figure
two coke balloons appear, after moving ahead on
the road.
• After, Clicking on two coke balloons above, game
Captcha will be considered as solved.
19

20. Analytics (Sentiment + Domain)
• In stark contrast to marketing of the past, today’s marketers are measured by how much
revenue they bring in per dollar spent. What “sentiment analysis” does is give those
marketers an alternative way to measure their effectiveness — tracking how customers feel
about and how much they are talking about a brand. All that effort on branding, messages,
and color schemes can finally be validated!
• However, the number of positive mentions you generate is simply a step towards revenue. If
more people are talking about Pepsi than Coke, but more people are buying Coke than Pepsi,
there is something seriously wrong in the conversion funnel towards a purchase. To make
sure you’re turning positive sentiment into revenue, you need to make sure you’re making
proper use of the analysis you do.
20

21. • Sentiment Analysis can be highly useful as a realtime feedback
loop for advertising effectiveness and can predict advertising
results.
• What “sentiment analysis” does is give those marketers an
alternative way to measure their effectiveness — tracking
how customers feel about and how much they are talking
about a brand. All that effort on branding, messages, and
color schemes can finally be validated!
21

22. Advertisement Analytics Captcha
22

23. • For above Discount Offer from Adidas, Captcha ask customers to enter that
whether they really like the offer or found it boring and thus, can make
improvements accordingly. Also. it increases interest of users in the product offer
and ask them to think about the offer, what they really feel about it, rather than
merely typing brand keywords. Customers think about the offer and thus, might
ultimately become interested in availing it.
• Use of special effects such as hearts/colored particles to draw + attention
23

24. Poll/Situation Analysis Captcha
24

25. Political Analysis
• Know What People Are Saying Right Now
Access instant realtime metrics to view immediate
feedback from events such as speeches. Detect new
events or narratives that may hold political
opportunities or threats.
• What Issues Have Legs?
Analyze issues over extensive periods of time to
gauge if a cause is gaining or losing momentum.
Idnetify which messages resonant, and optimize.
25

26. Draw Attention to Human Rights
• The user must express how he/she feels about
a certain situation.
• For instance, the question is: In Kosovo people
are tortured in detention. How does that make
you feel? The possible answers are “very bad”,
“relieved” and “magnificent.”
26

27. Place Analytic Captcha
27

28. Art Analytics Captcha
28

29. • Emotion Based Captcha can be used to conduct Analytics/Generate reviews in different
domain such as Art, Advertisements/Products, Places, Situation Analysis.
• This is very useful in solving problems such as preserving art and traditions, increase of
tourism, Advertisement Analytics,finding out which political issues has legs.
• Users are given an Analysis Domain, for example Advertisement and they have to type in the
Emotion they feel for the Advertisement. As Reaction can be positive and Negative, three
random words depicting positive and negative emotions are picked from the database and
displayed. Various words depicting emotions in three different category, extremely positive,
positive and negative are kept in database and are picked randomly. For example - Cool,
Magnificent, Boring. All the answers entered by the users are accepted from among the three
, to ensure freedom to the user.
29

30. Video Based Solutions
30
• Video Based Captcha convey more details and
information regarding scenarios such as
advertisement, political, places .
• Video Based Captcha are more fun,
entertaining and engrossing.
• Through videos, support for movies and sports
analytics is also provided.

31. Advertisement Analytics
31

32. Political Captcha
32

33. Movie Analytics
33

34. Sharing via Captchas
34

35. • Advertisements can also be shared via social networks like
Facebook. If a user likes the Ad and want to share, he/she can
simply press Facebook ‘Like’ button to share the
Advertisement and it will also solve Captcha. It is very useful
in context of online shopping as discounts and other offers
can reach large number of people easily. Also, advertisement
can be about any event. Feature can also aid in sentiment
analysis of the advertisement by counting likes corresponding
to the advertisement . As can be observed in the figure above,
likes corresponding to Zovi Advertisement is displayed. This,
gives a impression of ad to users as well and increase their
interest in the advertisement.
35

36. Targeted Customers
Publishers:
News, E-commerce, Jobs, Auto, Matrimony,
Finance, Classifieds, Movies Portals
Advertisers:
All National Brands
Organisations in domain of arts, tourism,
entertainment,politics needing analytics
solutions. 36

37. Conclusion
• For seeing demo of Captcha Service and to
subscribe, please visit –
www.koolcaptchakoolgames.com
37