10 16-13 Social Media, Best & Worst
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Think you could be the next “Dunk in the Dark?” or afraid of being the next Chrysler scandal? Find out who’s doing it best, and what they’re doing that makes them stand out from the crowd. Learn what not to do to keep your fans coming back and protect your business reputation. You’ll hear about: - Demonstrated engaging social business practices that produce results - Horror stories of social media gone wrong - Online brand management - How to effectively interact with online consumers and build advocates
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10 16-13 Social Media, Best & Worst
- 1. Social Media And Biggest Losers.
- 2. Standing out from the Crowd Social practices that produce results Horror stories of social media gone wrong Online brand management Effective interaction Building advocates
- 4. Advertising Consider who you are targeting Is your ad social? Does it even need to be? Branding vs. Advertising Optimize for mobile and short attention spans
- 5. • More Page Likes • Location • More Comments • Age • More Shares • New Users • More Attendees • Gender • Interests • Categories • Connections But I want more….
- 6. Make them an offer they can’t refuse • Free, unless you promote it • Only available on pages with 100+ “Likes” • Add a barcode to scan in store • Keep it simple • Use great imaging
- 7. Gimme’ a Boost • On average your posts are only seen by 16% of your “like’rs” • 70% of consumers trust their friends brand recommendations • Average FB fan is worth $174 • Images must be <20% text • Limit three days • Potential to double reach for small investment
- 8. You Can Lead a Horse to Water… • Cross promotion • Collaboration • Directional Adoption • Scripted Content • Promotional Materials • Standardization
- 9. What not to do…
- 10. Google Yourself • • • • • Proactive, not reactive Be alert Manage your profiles Listen, learn, engage Deliver on your promises
- 11. Bottom Line Do not underestimate the power of strategy Make sure everyone is on the same page, literally Put the proper resources in place for success Compose guidelines, goals and expectations Evaluate, measure, and review