Interactive publication presentation
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Presentation about the benefit and idea of interactive design
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Interactive publication presentation
- 1. The interconnection in Digital Publishing Supree Thongpetch Managing Director Colour Doctor Co.,Ltd. Wednesday, February 20, 13 1
- 2. Colour Doctor Co.,Ltd. Professional Graphic Art Consulting Company Printing according to PSO, PSA, G7 Digital Publishing according to Interactive Publication Wednesday, February 20, 13 2
- 3. Digital Publishing Today A lot of Creation Software Confusing of a Terminology Not many people talking about User Interface (UI) No concern about User Experience (UX) Replication a Print Media Business Model iPad is a Majority Wednesday, February 20, 13 3
- 4. The Way We Work Proprietary Formats Native Apps Hybrid Apps Wednesday, February 20, 13 4
- 5. Proprietary Formats As A Platform Adobe Publishing Suite Aquafadas MagPlus Twixl … Wednesday, February 20, 13 5
- 6. Native Apps Apple XCode on Objective-C Android SDK Wednesday, February 20, 13 6
- 7. Hybrid Apps Open Format using Web Technology HTML, JavaScript, CSS3 Wednesday, February 20, 13 7
- 8. Just Say a Word E-Book, E-Magazine : A Digital version, Reading purpose Digital Book, Digital Magazine : An Enhance version of E-Book, E-Magazine, Not only reading function Wednesday, February 20, 13 8
- 9. User Experience is Important They Need Something New Boring is Deleting Try to Make Use all Function Wednesday, February 20, 13 9
- 10. Serial or Complex Serial Telling is Too Linear and Too Boring Serial Telling are not Match in Device Era Complex need a Planing with Good Strategic Wednesday, February 20, 13 10
- 11. A Complex Storytelling We are in a Parallel World Reading is not Enough Wednesday, February 20, 13 11
- 12. Searching is a Threat Searching is lead all user to See all Competitor Wednesday, February 20, 13 12
- 13. Attractive Or Attention Design for Communication Seeing then Believing Wednesday, February 20, 13 13
- 14. Media Engagement is the Must Print, TV, VDO, Social Network, Web Each Media have their Own Strengths and Weakness Make Use a Media Strengths Mix Media One Communicate Wednesday, February 20, 13 14
- 15. Concerning Point Own media = Own data Facebook, Twitter, Pinterest Line Official Account, Kakao Official Account Traditional Advertisement (TV, Radio, Website) Application (Mobile, Social media App) Wednesday, February 20, 13 15
- 16. Check Point Digital Magazine is An Application Application can use All Function of Tablet Digital Magazine is the Most Up-To-Date Application New Issue Means New Update Wednesday, February 20, 13 16
- 17. Interactive Advertising New Business Model for Advertising Less Concern about Circulation Move in to the Informative Area Bring all to Page View and Interaction Wednesday, February 20, 13 17
- 18. Some Small Little Things Advertising Model between Print and Digital runs Separately Download Number doesn’t tell us Anything Interesting is Interaction Wednesday, February 20, 13 18
- 19. The Measuring System Interaction Activities Time Spending on Page Time Spending on Video Location Wednesday, February 20, 13 19
- 20. Data Visualization Data is Boring Turn Data to Information Information is What We Need Wednesday, February 20, 13 20
- 21. Wednesday, February 20, 13 21
- 22. Success Stories All Design to Capture the Data Promotional Ads Digital Survey Wednesday, February 20, 13 22
- 23. Advertising “in” Digital Promotional Ads Works Better Than Creative Ads Make More Reasons to Look into it It’s all about to Serve a User Demand Advertising is a Tool to Build a Demand Wednesday, February 20, 13 23
- 24. Creative Ads Wednesday, February 20, 13 24
- 25. Promotional Ads Wednesday, February 20, 13 25
- 26. Capturing Data Advertising is not Boring Total number of magazine in 2012 - 30 Publications and 191 Editions Total download - 1672493 downloads Total interactive activities on ads – 1946220 views and interactions Total time spend on ads vs Total time spend on articles - ADS - 430 days 1 hours 22 mins 23 secs Articles - 4309 days 6 hours 40 mins 15 secs Wednesday, February 20, 13 26
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- 28. Wednesday, February 20, 13 28
- 29. Wednesday, February 20, 13 29
- 30. Conclusion It is not a Magazine in Digital Form This is a New Product which Related to Content Content Marketing User Behavior Usable App (Update) Productive Wednesday, February 20, 13 30
- 31. Thank You Very Much Supree Thongpetch supree@colourdoctor.co.th Wednesday, February 20, 13 31