Presentation about the benefit and idea of interactive design

1. The interconnection in
Digital Publishing
Supree Thongpetch
Managing Director
Colour Doctor Co.,Ltd.
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2. Colour Doctor Co.,Ltd.
Professional Graphic Art Consulting Company
Printing according to PSO, PSA, G7
Digital Publishing according to Interactive Publication
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3. Digital Publishing Today
A lot of Creation Software
Confusing of a Terminology
Not many people talking about User Interface (UI)
No concern about User Experience (UX)
Replication a Print Media Business Model
iPad is a Majority
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4. The Way We Work
Proprietary Formats
Native Apps
Hybrid Apps
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5. Proprietary Formats As A Platform
Adobe Publishing Suite
Aquafadas
MagPlus
Twixl
…
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6. Native Apps
Apple XCode on Objective-C
Android SDK
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7. Hybrid Apps
Open Format using Web Technology
HTML, JavaScript, CSS3
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8. Just Say a Word
E-Book, E-Magazine : A Digital version, Reading purpose
Digital Book, Digital Magazine : An Enhance version of E-Book,
E-Magazine, Not only reading function
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9. User Experience is Important
They Need Something New
Boring is Deleting
Try to Make Use all Function
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10. Serial or Complex
Serial Telling is Too Linear and Too Boring
Serial Telling are not Match in Device Era
Complex need a Planing with Good Strategic
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11. A Complex Storytelling
We are in a Parallel World
Reading is not Enough
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12. Searching is a Threat
Searching is lead all user to See all Competitor
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13. Attractive Or Attention
Design for Communication
Seeing then Believing
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14. Media Engagement is the Must
Print, TV, VDO, Social Network, Web
Each Media have their Own Strengths and Weakness
Make Use a Media Strengths
Mix Media One Communicate
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15. Concerning Point
Own media = Own data
Facebook, Twitter, Pinterest
Line Official Account, Kakao Official Account
Traditional Advertisement (TV, Radio, Website)
Application (Mobile, Social media App)
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16. Check Point
Digital Magazine is An Application
Application can use All Function of Tablet
Digital Magazine is the Most Up-To-Date Application
New Issue Means New Update
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17. Interactive Advertising
New Business Model for Advertising
Less Concern about Circulation
Move in to the Informative Area
Bring all to Page View and Interaction
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18. Some Small Little Things
Advertising Model between Print and Digital runs Separately
Download Number doesn’t tell us Anything
Interesting is Interaction
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19. The Measuring System
Interaction Activities
Time Spending on Page
Time Spending on Video
Location
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20. Data Visualization
Data is Boring
Turn Data to Information
Information is What We Need
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22. Success Stories
All Design to Capture the Data
Promotional Ads
Digital Survey
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23. Advertising “in” Digital
Promotional Ads Works Better Than Creative Ads
Make More Reasons to Look into it
It’s all about to Serve a User Demand
Advertising is a Tool to Build a Demand
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24. Creative Ads
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25. Promotional Ads
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26. Capturing Data
Advertising is not Boring
Total number of magazine in 2012 - 30 Publications and 191 Editions
Total download - 1672493 downloads
Total interactive activities on ads – 1946220 views and interactions
Total time spend on ads vs Total time spend on articles -
ADS - 430 days 1 hours 22 mins 23 secs
Articles - 4309 days 6 hours 40 mins 15 secs
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30. Conclusion
It is not a Magazine in Digital Form
This is a New Product which Related to Content
Content Marketing
User Behavior
Usable App (Update)
Productive
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31. Thank You Very Much
Supree Thongpetch
supree@colourdoctor.co.th
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