Phil Bradley presentation

1. 25 barriers to Web 2 implementation ... and how to overcome them. Phil Bradley http://www.philb.com

2. 1. It’s just a fad

3. 2. We can’t measure its effectiveness

4. 3. We don’t have the time to do this

5. 4. We have to get it right first time

6. 5. What if the application goes down?

7. 6. We don’t own the resource and can’t brand it

8. 7. We can’t blog. What if people write nasty things?

9. 8. There are security implications

10. 9. It’s an IT issue and not your job

11. 10. Our bureaucracy couldn’t work with this stuff

12. 11. What about the porn and other unsuitable material?

13. 12. What if our staff spend all day on these things?

14. 13. It’s been filtered because of ‘x’

15. 14. Staff don’t want to learn new things

16. 15. We’ve never done it this way

17. 16. We can’t have everyone doing their own thing!

18. 17. IT can’t support all of this!

19. 18. These resources could be unreliable

20. 19. It has advertising

21. 20. But we have a CMS for that

22. 21. We can’t protect staff privacy

23. 22. All resources must be available equally to all

24. 23. What about all the legal implications?

25. 24. It might contravene our Acceptable Use Policy

26. 25. No. You can’t

27. So...

28. Change the conversation

29. What’s the worst that could happen?

30. Don’t ask ‘Who will let me?’

31. Say ‘Who will stop me?’