There is no doubt that an ever-growing number of visionary companies large and small are busy re-orienting their core strategy based on a firm belief that consumers of the future are going to favor brands that contribute heavily to making sustainable living commonplace. Even the most well-informed and ambitious sustainability plan, however, can take a lot of time and resources to implement. Embedding sustainability into a company's brand promise with sufficient authenticity, while navigating such a transition, can be a daunting challenge. To help us with tips and guidance, we are joined by a true master of the sustainability branding game.

1. Building Brand Value Sustainably: How to
Authentically Embed Sustainability into Your
Brand Promise -- and Build Share in the
Process
¡ Marc Mathieu, Global SVP of Marketing, Unilever
Sustainable Brands
London Conference

2. BUILDING BRAND VALUE
SUSTAINABLY:
How to Authentically Embed Sustainability
into Your Brand Promise
Marc Mathieu, SVP of Marketing, Unilever
Sustainable Brands Conference, London, 28 November 2012

3. • Exis%ng
image
of
world
from
space
and
‘Make
Sustainable
Living
Commonplace’
text

15. Social
+
Environmental
Image
showing
Social
and
Environmental
balanced
on
scale
or
see-­‐saw?

17. • Manufacturing
+
Suppliers
+
Consumers
•
• 3
Images:
Manufacturing
&
Transport
5%;
Raw
materials
26%;
Consumers
&
Disposal
69%

18. • Responsibility
+
Opportunity

21. •
• People
+
Brands
+
Magic

34. Small
ac'ons
+
Big
Difference

36. Text:
Consumers
influence
75%
of
GHG
Source:
Sustainable
Consump%on
Ins%tute
at
the
University
of
Manchester,
UK

39.
8.
Communica'on
+
Co-­‐crea'on

42. Product
brands
+
Company
brand

47. Logic
or
magic?
Crea%vity
or
effec%veness?
Margin
or
marke%ng
spend?
(words
as
different
angles,
shown
on
one
slide)

49. Brands
+
Marke%ng
+
People
=
Planet

50. • Exis%ng
image
of
world
from
space
and
‘Make
Sustainable
Living
Commonplace’
text