this is an evaluation about my products, campaign and everything else. final task. task 8.

1. Social Action Evaluation
Swara Sawirs

2. 1. Are you finished pieces fit for their intended
purpose?
I believe that the finish pieces are fit for their intended purpose. I had a rough
idea with what to do my posters and I believe that my final poster did
definitely reach my standards. What I wanted in the poster was an action shot
of domestic violence taking place or a beaten up women, and I did a poster
with both ideas which had very few words around to have a bigger effect on
the audience. Below you can see two of my posters with my intended ideas
from the beginning, they pass the message very clearly, you can tell what my
campaign is all about from looking at the posters.

3. 1. Are you finished pieces fit for their intended
purpose?
Other pieces of work such as my final logo, merchandise and my own
merchandise went very well and definitely are fit for their intended purposes. I
have no intended idea for different types of merchandise, however, it’s
worked quite well. The badge is my own designed merchandise and you can
clearly tell the purpose of my campaign. My logo clearly shows a women
stood with a strong body language, and a woman leaning over to her side so
straight away, we can see that the campaign is fighting for woman who are
abused by men.

4. 1. Are you finished pieces fit for their intended
purpose? (Feedback)
In my questioner, I asked how each
individual felt after viewing my
products. I got 14 responds and 7 of
them were that they felt ‘the same as
before’ towards the subject, the other
7 felt ‘more sympathetic’ towards the
subject.
From the results, it’s clear that my
products have been fit for their
intended purpose. I didn’t expect my
products to take the world by storm,
however, I wanted them to make
more people aware and change how
they feel towards the subject a bit
more. Which clearly has worked.

5. 1. Are you finished pieces fit for their intended
purpose? (Comparison)
The one on the left hand side is the finished poster for End
The Year campaign. My finished poster is on the right hand
side. I think both of our finished pieces are fit for the
purpose. We are both trying to raise awareness of the
subject.
Our posters are similar in a few ways. One of them being
the colours used, the red and black theme seem to always
work for domestic violence campaign, it shows pain,
sadness and anger. Both of our logos are red and white
and they are both positioned in the same place. We have
nearly the same layout.
My poster is very personal compared to their poster. I used
people silhouette to show the movement of domestic
violence happening to try to grasp people’s attention. Their
poster is personal in a different way, they chose a hurt to
be their main image then destroyed the edges of the heart,
showing that pain starts small then get worse. Their
headline next to the heart, finishes the image. So without
that headline there, the poster will lose its meaning.
Whereas, my poster with or without its headline, it will still
make sense.

6. 2. Do they communicate your message clearly?
In previous two slides, I said why they are fit for the intended purpose but I also
mentioned what message they deliver. All my products deliver the same purpose and
the same message, which is how domestic abuse is wrong and shouldn’t be allowed.
I believe that having your campaign deliver the right message with the right wording is
such an important yet a difficult task to achieve. Having a campaign that fights against
such as a sensitive subject means I had to be extra careful with what's being said and
wrote on the posters, adverts and merchandise. I am trying to raise awareness of the
subject as well as build a relationship with the subject, so therefor while I was creating
each piece of work I got other people to review to see that it wasn’t too sensitive or off
putting.
I believe my content communicates my message clearly. My posters have a simple
layout, they let the images speak for themselves rather than having lots of wording
around it. My merchandise is a silhouette of a man hitting a woman, I believe they
communicate my message clearly because from looking at them, you will know exactly
what's going on and what my campaign is about.

7. 2. Do they communicate your message clearly?
(Feedback)
I asked the audience if my products
were appropriate for the subject, I got
14 replies and all of them thought that
my products were appropriate for the
subject, so therefor I know that they
communicate my message clearly
and appropriately.
I got a comment saying ‘they put the
point across’, which is exactly what I
want my products to do. I want my
products to put the point across and
make everyone think twice about the
subject. By thinking about the subject,
people will start to build a relationship
with it, which may result in a decrease
of how many women are getting
abused.

8. 2. Do they communicate your message clearly?
(Comparison)
On the bottom right hand side is my badge which I created for merchandise, on the left hand side is a t-shirt
which is also merchandise, however it’s not mine. I believe both of our merchandise do communicate our
messages clearly, they are both trying to stop and fight against domestic abuse. They are both delivering the
same message just in different merchandise. They are both fighting against the same subject and with the
same purpose.
I like both pieces of merchandise because they are both similar in quite a few ways. They both pieces of
merchandise have the ribbon, clearly the ribbon is popular with domestic abuse as well as other subjects
such as cancer awareness.
Our colour schemes are slightly different, they used purple as their purple and black, whereas I used red and
black. I always believe that red represents pain and blood, that’s why I agree with my colour choice and I
disagree with their colour choice.

9. 3. Are they appropriate for your target audience?
I believe my campaign and my work is suitable and appropriate for my target
audience. The colours I've used are dull/dark-ish colours to represent sadness,
loneliness and violence; dark colours usually show bad emotions. I wanted a
simple layout for my posters so the audience don’t get overwhelmed by too much
information or images that are getting thrown at them. I wanted something so
simple that will stand out for being simple.
Underneath is a image of a full explanation of who my target audience is. All my
products, I believe, are suitable for women at that age. I had people review my
posters, merchandise and logos as I was going along with my project so I was sure
I don’t go wrong.

10. 3. Are they appropriate for your target audience?
(Feedback)
I asked the audience what their gender was
so I could see who my questioner would
attract more. I got 14 responds, 9 of them
were female and the other 5 were male. Even
though I didn’t get all 14 responds being
female, it still attracted more females than
males.
I asked the audience if they ever suffered
from domestic abuse, 2 people said yes and
the other 12 said no. The two that said yes
were a female and a male. One of them
thought my products made them more
sensitive towards the subject and the other
one doesn’t feel any different towards the
subject. Their answers were 50/50 really,
which makes it quite interesting considering I
was aiming my campaign at women who are
suffering from abuse. This makes me think
whether I should put this into place and try to
aim my campaign at men as well as women.

11. 3. Are they appropriate for your target audience?
(Feedback)
I asked the audience how old they were in
the questioner. 11 said they were aged
from 15-20, 1 said they are aged from 31-
35 and the other 2 said they are over 40.
roughly, around half of the replies I got
were the age I was targeting which is over
20.
The two responds that I got saying that
they have suffered from domestic abuse,
the female was aged from 31-35 and the
male was aged from 15-20 years. Which
means the male is quite young compared
to the women, which makes me think if the
male’s was slightly more family related,
whereas the women was more relationship
related. However, that could be a wrong
assumption.

12. 3. Are they appropriate for your target audience?
(Comparison)
These are both different types of
merchandise, the bottom one is my
merchandise, the top one is a
merchandise off cafepress.ca. both
merchandise is appropriate for the
audience, obviously I don’t know who their
target audience is. However, I know who
my target audience is and I believe my
products and posters are appropriate for
my audience.
My merchandise looks quite plain to the
one on top, simply because they used
colours, whereas, I stuck with my colour
scheme which is red and black.
If I was to re-do my merchandise, I would
add more colour to it.

13. 4. Compare and contrast your original intentions
with the outcomes you arrived at.
My original idea was to create a campaign fighting against domestic abuse by using posters
and merchandise. I wanted my posters to be plain and speak for themselves through
images more than words. I had a rough idea in my head with what to do with my posters, so
therefor when I captured my images of the models, I went straight onto Photoshop and I
knew exactly what I was doing because I and an idea in my mind of what I wanted the
posters to look like. I believe I have gone on to achieve that, which means my outcome was
very similar to my original idea. Some of my posters can be seen below.

14. 5. How effective are the techniques you have
used?
Some techniques I used were simple
techniques such as photography. I
used photography to capture the
photos of the models which then
helped me create posters and
merchandise. I believe my
techniques have been effective
because my products and
photographs turned out exactly how I
expected them too.
I used Photoshop to touch up some
of the images as well as create a
silhouette of some images. I believe
Photoshop helped me create a clear
image of the subject. In the next slide
you could see the images before and
after they have been edited on
Photoshop.

15. 5. How effective are the techniques you have
used? (before and after pictures)

16. 5. How effective are the techniques you have
used? (before and after pictures)

17. 5. How effective are the techniques you have
used? (Feedback)
I asked the audience if they liked the style of my
products and if they did or didn’t then why. I got 14
responds, 13 said they liked it and 1 said they didn’t. the
one who didn’t like my style didn’t state a reason for
their disapproval, which doesn’t help me because I’m
unsure on how I could improve my work.
I got three comments regarding my work.
One of them was ‘the photographs were
understandable, very plain and expressionless’. I
thought my images showed sadness and pain if you
looked straight into the models eyes. However, I could
improve my work by capturing better images of models
who are better at giving off facial expression. Another
thing I could do is put the model in an environment,
maybe on a bed or so rather than having a plain
background.

18. 5. How effective are the techniques you have
used? (Feedback)
Another comment I got was ‘The shadows in the
merchandise show how it can happen to
anyone’. It’s not very clear what that person
means by their respond, however it’s a good
thing that my merchandise sends off the
message that it could happen to anyone,
anywhere.
The other comment said ‘I like the consistent
colour theme you have gone with’. That’s a
brilliant comment because someone has clearly
thought that the colours have stuck out which
means the facts and message is clearly sticking
out to the audience.
I believe that my techniques have been effective.
I’m aware that there has been one or two people
who may not like my styles or the techniques I
have used, however, overall I got a positive
respond from the audience.

19. 5. How effective are the techniques you have
used? (Comparison)
On the left hand side is my poster and on the right hand side is a poster created by another
campaign. We used a few similar techniques such as sticking with two or three colours so we
don’t overwhelm the audience. However, we also used different techniques, however all the
techniques we both used are effective. In their poster, they used candles to represent the
victims, whereas I used a model with bruises and scars to show the audience exactly what it
looks like. I believe that technique is more effect than their technique, simply because you get
more personal with the audience and create a better relationship with the subject because they
can see it happens to other people and they can see my campaign is trying to help them.

20. 6.Is the content effective?
When I first started this project, I had no idea what content to use. I
did some research online to see what the most effective content for
a campaign, the images on the side was the result of my research.
So I decided to look more into it, due to my campaign just starting, I
couldn’t create a article, video, blog entry or slide shows. I needed
my campaign's name to get around the audience before dropping a
large, well detailed piece of work. I needed to get the audience
attention so then I could shock them in the future. Therefor, I started
small by using campaign posters using real facts to create a
relationship with the audience and the subject. After my posters
were finished, I believed they were effective, they had facts, pictures
and my logo. It was exactly what I needed to create a relationship
with my audience and the subject.
After my posters, I needed to make more content. I decided I should
make merchandise, which can be advertised in different ways to get
‘that maximum social media engagement’. I then went onto creating
different types of merchandise, starting from mugs to bedding and
clothing. I create a badge, with my logo on.
I believe the content I have started off with is brilliant, because it
wont put people off, it wont scare them away, it’s not over edited. Its
just the right content to pull the audience in, to make them research
and wonder more about my campaign.

21. 6.Is the content effective?
(comparison)
I believe my content was effective. I used posters and certain merchandise to catch my audience’s eyes.
Other campaigns have done this as well by using the same content as me as well as different content.
Below is NoMore campaign, they are using a poster, however the difference their poster and my poster is, I
used colour but they used black and white. They used a celebrity to be featured on the front to attract a
wider audience, whereas I used a normal model. The model is looking straight into your eyes, it’s as if she
is saying ‘NoMore’, however I use an effective photo that’s not as indirect as theirs. Both images are
effective but in different ways, my image shows the event of the violence taking place, it’s making the
audience see for themselves rather than just looking at a celebrity. NoMore will get more attention due to
the usage of the celebrity as the front picture. There is quite a lot of difference, however, both content are
just as effective. Our logos are in the same place, we both have quotes at the top of the poster which
makes it more personal to the audience, it creates that connection with the audience.

22. 6.Is the content effective?
(comparison)
The logo on the top right is ‘The Hotline’ logo for
domestic violence. My campaigns logo is on the
bottom. The difference in our logos is simple, they
used a tear, to represent the crying and the pain
that domestic abuse results too. I used a ribbon,
the same ribbon that gets used for cancer
research and more subjects. I believe my ribbon is
more recognizable than the tear. They are trying to
make it more personal with their audience,
whereas, I'm trying to make it recognizable with my
audience.
Both my campaign and The Hotline campaign both
have the red and black colour scheme. Even
though they have used a different red tone to my
campaign, they still used red and black. Red and
black usually are the right colours to show pain,
anger or sadness. So from looking at their logo, I
can tell both of our campaigns are trying to grasp
our audience eyes.

23. 7. What impact do you think your advertising
campaign will have on the public?
I think my advertisement will have a strong effect on the public. The way I used a
beaten up model and a man hitting his woman will show to people that it doesn’t just
happen to one person, it will happen to people over and over again but once you open
your eyes, you will actually be able to see how common domestic abuse has become
all over the world. It will make the public think twice about the subject.
In one of my posters, I included a question about how if you could see her fading from
herself and having rhetorical questions within the advertisement will get the public
thinking and they will start to think ‘what if I was suffering from domestic abuse’ and
from there my campaign will build a strong relationship with people who are suffering
from domestic abuse and people who are not suffering from domestic abuse will also
feel attached to the subject because they will feel more sympathetic towards those who
are suffering from it. So in a way, my campaign is reaching out to everyone whether
they are suffering from it or not. The campaign isn’t just raising awareness, it’s teaching
people facts about the subject.

24. 7. What impact do you think your advertising
campaign will have on the public? (Comparison)
The top poster was found on Google, the bottom poster is
my poster.
I think the top poster is a bit too sensitive, whenever you
bring children into the subject it always get too sensitive.
It doesn’t give you any facts, it just gives you a sentence
explaining a situation which may result in victims getting
even more upset. Some people may not agree with that
poster because of how personal it is. I don’t think it has a
very positive impact on the audience.
My poster isn’t as sensitive as the top one, yes it is still
sensitive but it doesn’t put people off the poster. Its
showing an action shot with a quote from the male. All it’s
asking you to do is reach out and get help, its making you
see for yourself rather than telling you what’s going on. I
think my poster has a positive impact on the audience
because the poster is speaking for itself, its not telling
them what to think, they get their own thoughts from
looking at the poster.

25. 8. What are the technical and aesthetic qualities
of your work?
I think my work is more technical rather than aesthetic. If my work was not
created by me and it was created by someone else, if I was to see my work on
the street I would think ‘Oh that’s created really well and very defined’ rather
than thinking ‘Oh that looks nice in my eyes’. My work has sharp ending,
accurate cut outs, wording placed in the right place and most of all, I have tried
to use the right colours to not create a distraction to the images featured on the
posters. I prefer my work being more technical because I think it looks more
neat and looks like it has had a lot of time and effort put into it, which it has.
I do think my work looks slightly aesthetic, I mean the images are so negative,
you would look at them and think ‘WHAT IS GOING ON’ rather than thinking ‘oh
look at her’. It makes the audience think more about what’s going on rather than
just looking at it and looking away.
Personally, I would like to think that my work is more technical simply because I
like technical work. I like work that looks neat and tidy, it’s appealing to my eyes.

26. 8. What are the technical and aesthetic qualities
of your work?
This is my final and chosen poster that I
created. There is a lot of technical skills used in
this such as feathering, burning and dodging to
create the a darker/more yellow colour for the
bruises. The feathering has gone so well, it’s
creating a nice smooth edge without leaving
her awfully faded out. The dodge and burn
worked fairly well, I had to make her face
brighter but her bruises darker which worked.
I think the poster looks good as well, but I think
I should of used a better font so it looks
smoother. The model looks really good (make
up wise) and if I was looking at it from a
different perspective (if it was created by
someone else) I would say it looks fairly good
to my eyes.

27. 8. What are the technical and aesthetic qualities
of your work?
To the right hand side, is my logo. I have used
quite a few technical skills to create my logo. I
used the selection tool to select around the
people where they are currently placed on the
logo and then cut them out making sure they
had soft edges. I did that by zooming in and
using the rubber tool. I think used a gradient
overlay to create a shading side to the logo. I
used the line took to create shading above and
under where the ribbon crosses over.
I think the logo looks good as well, I think I
have used the right colours, the right tools and
the right wording. If I was to re do this poster, I
would add a bit more colour to it or maybe take
out some of the wording.

28. 8. What are the technical and aesthetic qualities
of your work? (Comparison)
On the left hand side is my logo and on the right hand side is HOPE’s logo which is a campaign against
domestic abuse too.
My logo is a lot more technical than theirs, my logo is properly cut out with smooth edges whereas they have
rough edges at the end of the pink lines. I have a gradient overlay where as they just used one solid colour. I
have cut out people in my logo where as they have just layered up their logo. The edges around my cut out
people are very smooth and subtle.
I think their logo looks better to the viewers eyes because its pink. Mind only has two colours which are red
and black to represent the pain and anger, they used colours to try to grasp the audience attention without
them having to read the logo.