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"Keeping it real” while thinking aloud. Ensuring credibility of eye-tracking usability studies employing think aloud method.

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Symetria
Symetria

The presentation concentrates on the issues of think-aloud method as well as misconceptions about eyetracking in user research and usability testing.

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„ Keeping it real” while thinking aloud Ensuring credibility of eye-tracking usability studies employing think aloud method. Tobii User meeting, 2007-04-18
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About Symetria Usability E-marketing Media buying Usability evaluation User-Centered Design Eyetracking analysis (layouts, ads) Usability consulting Marketing communication on the Web Web campaigns E-mail marketing Market analysis Media planning Ad production Media buying Monitoring Design & planning Production & promotion Broadcasting
Think aloud as conducted by Symetria ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Eyetracking misconceptions ,[object Object],[object Object],[object Object]
Eyetracking & think aloud convergence – problems Result analysis errors User specific problems Speech and gaze correlation
Eyetracking & thinking aloud convergence – problems ,[object Object],[object Object],[object Object]
Eyetracking & thinking aloud convergence – problems ,[object Object],[object Object],[object Object],[object Object]
Eyetracking & thinking aloud convergence – problems ,[object Object],[object Object],[object Object],User describes User operates page screen actions reactions task 1 task 2 task n
Eyetracking misconceptions corrected ,[object Object],[object Object],[object Object],[object Object]
„ Keeping it real” during the study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning eyetracking analysis for thinking aloud studies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept of checkpoints ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of checkpoints ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object]
Thank you for your attention Wojtek Chojnacki [email_address]

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"Keeping it real” while thinking aloud. Ensuring credibility of eye-tracking usability studies employing think aloud method.

  • 1. „ Keeping it real” while thinking aloud Ensuring credibility of eye-tracking usability studies employing think aloud method. Tobii User meeting, 2007-04-18
  • 2.
  • 3. About Symetria Usability E-marketing Media buying Usability evaluation User-Centered Design Eyetracking analysis (layouts, ads) Usability consulting Marketing communication on the Web Web campaigns E-mail marketing Market analysis Media planning Ad production Media buying Monitoring Design & planning Production & promotion Broadcasting
  • 4.
  • 5.
  • 6. Eyetracking & think aloud convergence – problems Result analysis errors User specific problems Speech and gaze correlation
  • 7.
  • 8.
  • 9.
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  • 13.
  • 14.
  • 15.
  • 16. Thank you for your attention Wojtek Chojnacki [email_address]