"Keeping it real” while thinking aloud. Ensuring credibility of eye-tracking usability studies employing think aloud method.

„ Keeping it real” while thinking aloud Ensuring credibility of eye-tracking usability studies employing think aloud method. Tobii User meeting, 2007-04-18

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

About Symetria Usability E-marketing Media buying Usability evaluation User-Centered Design Eyetracking analysis (layouts, ads) Usability consulting Marketing communication on the Web Web campaigns E-mail marketing Market analysis Media planning Ad production Media buying Monitoring Design & planning Production & promotion Broadcasting

Think aloud as conducted by Symetria ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Eyetracking misconceptions ,[object Object],[object Object],[object Object]

Eyetracking & think aloud convergence – problems Result analysis errors User specific problems Speech and gaze correlation

Eyetracking & thinking aloud convergence – problems ,[object Object],[object Object],[object Object]

Eyetracking & thinking aloud convergence – problems ,[object Object],[object Object],[object Object],[object Object]

Eyetracking & thinking aloud convergence – problems ,[object Object],[object Object],[object Object],User describes User operates page screen actions reactions task 1 task 2 task n

Eyetracking misconceptions corrected ,[object Object],[object Object],[object Object],[object Object]

„ Keeping it real” during the study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Planning eyetracking analysis for thinking aloud studies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Concept of checkpoints ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of checkpoints ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object]

Thank you for your attention Wojtek Chojnacki [email_address]

"Keeping it real” while thinking aloud. Ensuring credibility of eye-tracking usability studies employing think aloud method.

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"Keeping it real” while thinking aloud. Ensuring credibility of eye-tracking usability studies employing think aloud method.