Business Model is the basis of en antrepreneurial success. With this training or consulting support, you will be able to visualize the key components of your business model ans build your strategy.

1. 3 décembre 2015
Awakening Your
Entrepreneurial
Potential
Morgane Rollando,
Synerfia A la carte CFO

2. Define and reach your recurrent Business Model2 Define and reach your recurrent Business Model
AWAKENING YOUR ENTREPRENEURIAL POTENTIAL

3. Define and reach your recurrent Business Model
Summary
I. Business Model definition
• Review key elements
• Linking the elements together
II. Reapatable Business
• Reasons for a Repeatable Business
• Types of repeatable Businesses
III. Business Model Canvas
• Introduction to the Business Model Canvas model
• Implementation to your own business
AWAKENING YOUR ENTREPRENEURIAL POTENTIAL

4. Define and reach your recurrent Business Model
I. Definition
A business model describes the rationale of how an organization creates,
delivers, and captures value (economic, social, cultural, or other forms of
value). The process of business model construction is part of business
strategy.
The essence of a business model is that it defines the manner by which the
business enterprise:
• delivers value to customers
• entices customers to pay for value
• converts those payments to profit
It thus reflects management’s hypothesis about what customers want, how
they want it, and how an enterprise can organize to best meet those needs,
get paid for doing so, and make a profit
CREATE ADDED VALUE for customers and for your own business
AWAKENING YOUR ENTREPRENEURIAL POTENTIAL

5. Define and reach your recurrent Business Model
I. Definition
« UNDERSTAND what it is »
Here we need to clearly understand the business organisation, and how its
environment operates, i order to take proper decisions.
The objective here is to create a global vision of this entire system, involving
all the business stakeholders towards a commun and shared vision, describing
the internal organisation (or what it should aim to).An also the external
environment, analysing the latest tendencies about politics, economics,
society, technology, culture, that have a direct influence on the business.
Then, in order to evaluate your current Business Model, we will highlight its
strenghts and weaknesses. Necessary step to prepare the Design phasis.
Business Model Canvas
AWAKENING YOUR ENTREPRENEURIAL POTENTIAL

6. Define and reach your recurrent Business Model
I. Definition : Interaction between components
• Customer value proposition
• Internal value chain
• Cash projection
Profit €
AWAKENING YOUR ENTREPRENEURIAL POTENTIAL

7. Define and reach your recurrent Business Model
II. Recurring Business
«WHY A RECURRING REVENUE STREAM ?»
• Capitalize on customer’s acquisition cost
• Build sustainable business
• Spend energy growing the business
• Increase valuation or perception from investors and buyers
• Keeps cash-Flow smooth and predictable
AWAKENING YOUR ENTREPRENEURIAL POTENTIAL

8. Define and reach your recurrent Business Model
II. Recurring Business
«TYPES OF RECURRING REVENUE STREAMS»
• Repeat Customers => emphasis on Solid customer service or loyalty
cards
• Recurring revenue => repeat business such as insurance, Software
sold as SAAS. Include a switching cost (Salesforce.com)
• Recurring Revenue with a contract => repeatable business including
customer’s contractual engagement, such as mobile phones,
• Sequential Revenue => consitently upgrade to new product (iphone,
Microsoft…)
• Repeat Revenue with a Network Effect => the more people use the
service, the more each one benefits from it (ebay, FaceBook)
AWAKENING YOUR ENTREPRENEURIAL POTENTIAL

9. Define and reach your recurrent Business Model
II. Recurring Business
«HOW DO I MAKE MY BUSINESS REPEATABLE?»
• Which part of my business can be repeatable?
• What kind of complementary services can I offer?
• How can I automate renewals?
• What kind of minimum commitment can I get from my customers?
AWAKENING YOUR ENTREPRENEURIAL POTENTIAL

10. Define and reach your recurrent Business Model
III. Business Model Canvas
The 9 key elements
• Value Proposition: What unique value does a company’s product or service
create for customers.
• Customer Segments: What group(s) of customers is a company targeting
with its product or service
• Customer Relationships: How does a company plan to build relationships
with the customers it is serving
• Customer Channels: What channels does a company use to acquire, retain
and continuously develop its customers
• Revenue Streams: How is a company pulling all of the above elements
together to create multiple revenue streams and generate continuous
cashflow
AWAKENING YOUR ENTREPRENEURIAL POTENTIAL

11. Define and reach your recurrent Business Model
III. Business Model Canvas
The 9 key elements
• Key Partnerships: What strategic and cooperative partnerships does a
company form to increase the scalability and efficiency of the business
• Key Resources: What assets and knowledge does a company possess that
allow it to deliver its value to customers in ways that other companies can’t
• Key Activities: What activities does a company engage in that allow it to
execute its strategy and establish a presence in the market
• Cost Structure: What are the costs associated with each of the above
elements and which components can be leveraged to reduce costs.
AWAKENING YOUR ENTREPRENEURIAL POTENTIAL

12. Define and reach your recurrent Business Model
VP - Value
Proposition
CHANNELS
CR -Customer
Relationships
CS – Customer
Segments
REVENUE STREAMSCOST CENTRES
KEY
PARTNER
KEY
RESOURCES
KA – Key Activities
DreamFace Interactive – Business Model v1.0
Private Cloud
Framework
Public Cloud
Platform
Coud
Services
•Cloud Architecture
Expertise
•Training
•Support
eBook
Webinars

13. Define and reach your recurrent Business Model
To Follow Up
« TEST and PROJECT»
• Identify potential business leverages
• Get round bottlenecks
• Understand your environment and stakeholders
• Missing elements
• Competition positionning
• Suppliers dependancy
• Customers’ acceptation
• Project Your Business Model Canvas exercise on several hypothesis, inside
several scenarios and envirronment reaction
• Project your related Cash-Flow statement on a planning (12 to 36 months)
.
AWAKENING YOUR ENTREPRENEURIAL POTENTIAL

14. Define and reach your recurrent Business Model14 Define and reach your recurrent Business Model
A TAILORED BUSINESS MODEL MEANS
•First Step for Balanced Business Plan
• Regular Monitoring
•Think TIME TO CASH
AWAKENING YOUR ENTREPRENEURIAL POTENTIAL

15. Define and reach your recurrent Business Model15 Define and reach your recurrent Business Model
Morgane ROLLANDO
Tel +33 970 448 872
contact@synerfia.com
www.synerfia.com
« Building Success Together »