Just a Minute: Delivering quick tutorials at the point of need
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Just a Minute: Delivering quick tutorials at the point of need
- 1. Just a Minute: Delivering quick tutorials at the point of need Tammi Owens Library Technology Conference Emerging Services Librarian Macalester College Winona State University March 20, 2013
- 2. “Two minutes… is an eternity on the web.” Jakob Nielsen, 2011
- 3. Devices proliferate.
- 5. Cut through the NOISE.
- 6. Make it … pop snap stick flow
- 7. Make it … pop
- 9. Pop through anxiety. Not me … Skeered? really … well sort of, yes.
- 10. Make it … snap
- 11. Make it (a) snap.
- 12. Offer help.
- 13. At the point of need. (Because who’s going to see this part, anyway?)
- 14. Students live in the LMS.
- 15. Students live in the CMS. From the library Live there with them.
- 16. Students live in the CMS. From the library Change content often.
- 17. Engage first.
- 18. Engage first.
- 19. Engage first.
- 20. Make sure it works. Everywhere.
- 21. Make it … stick
- 22. Tutorials can stick like memes. But virality takes effort.
- 23. And sometimes, fearlessness.
- 24. Marketing creates ultimate This drives stickiness. behavior.
- 25. Work together to present a common message. But don’t let it cramp your own style.
- 26. Make it … flow
- 27. Let it flow. Stay agile .
- 28. “If you use the library website 46% = to get answers about library “How do I” resources or the research process, 9% = which section of the site are “Online you likely to tutorials” look at first?”
- 29. “Which type of online library help would you be most likely to use?” Text (written directions) 33% Prefer face-to-face 25% Email 15% Videos 11% 10% Real-time chat 6% Wouldn’t use 1% Other (Oops.)
Notes de l'éditeur
- Image credit: “Ready steady... Go - Day 86 of Project 365” http://www.flickr.com/photos/purplemattfish/3020016417/, copyright flickruser purplemattfish,used under a Creative Commons Attribution-NonCommercial-NoDerivs 2.0 Generic license
- Image credit: Cuddling with multiple devices http://www.flickr.com/photos/adactio/6153558098/ (user adactio, Jeremy Keith)
- Projectinfolit study.Image credit: Untitled http://www.flickr.com/photos/ndm007/171398958/ (user nathanmakan)
- Image credit: “The World is Too Loud” http://fav.me/d51yyj2, Copyright DeviantArt user AddictedToHumanshttp://addictedtohumans.deviantart.com/
- Image credit: “It's Kinda Like We're Talking...” http://www.flickr.com/photos/patrickyc/4404679667/ (user PatrickYHC)
- Image credit: Bush Baby http://www.flickr.com/photos/davidyuweb/2708671691 (user davidyuweb, David Yu)
- Image credit:max imus "snap yo fingers" http://www.flickr.com/photos/ellenlove/3300630766/ (user Lil’ El)
- Image credit: Lehman College Leonard Lief Library.
- Image credit: Montana State University Library.
- Image credit: University of Texas Arlington Library.
- Image credit:Longtail Community Blog, “Supporting Mobile Video on Your Site.” http://www.longtailvideo.com/blog/18357/supporting-mobile-video-on-your-site/
- Image credit: Know Your Meme, http://knowyourmeme.com/photos/406282
- Image credit: http://i.imgur.com/opW9C.jpg
- Image credit: http://i.imgur.com/opW9C.jpg
- Image credit: http://i.imgur.com/opW9C.jpg
- Image credit: I believe I can flyhttp://www.flickr.com/photos/blackdog_whitedog_us/2508771490/ (user sarah …)