The document discusses improving efficiency in college admissions. It provides data showing that private institutions have higher inquiry to application and admission to yield rates compared to public institutions. It emphasizes that effective recruitment strategies are needed due to declines in student populations and economic challenges. These strategies include improving web pages, campus visits, open houses, and following up on incomplete applications. The right recruitment tools and focusing on the right people are also discussed as important for success. Roadblocks in the admissions process like application requirements are also addressed.

1. Efficiency In
Admissions
Derek Luther, Sales Executive

2. 12

3. Thriving
Striving
Barely Surviving

5. Private Public
Inq > App 35% 15%
Admit 66% 66%
Yield 41% 29%
Incomplete 22% 17%
Stealth 32% 35%
Noel-Levitz 2011

8. The Perfect Storm
Decline in Graduates
Changing Parent Generation
Economic Collapse

9. Effective

11. Web Pages
Campus Visits
Open Houses
Incomplete App Calls
Noel-Levitz 2012

12. 5 Thoughts

13. People

15. ...leaders of companies that go from
good to great start not with
“where” but with “who.” They start
by getting the right people on the
bus, the wrong people off the bus,
and the right people in the right
seats. And they stick with that
discipline - no matter how dire the
circumstances.

16. Includer | Harmony | Consistency | Positivity | Analytical

17. Clear Goals
Mobile Access
Training

18. Tools

21. Student Information System
Publications
Email Broadcasts
Online Application
Document Imaging
Event Management
Campus Visit Registrations
Open Houses Registrations
Graduate Fairs
Corporate Fairs & Visits
Telemarketing Campaigns
Live Web Chat
FAQ/Online Help
Online Virtual Tour
Lead Generation
Other Search Services

22. “Stop moving data
and get back to
recruiting students.”
VP for Enrollment, 2008

23. Shameless
Plug

24. Focus

25. Perceived as having higher quality
Enjoy better profits and less competition
In 1-2 words one can describe who they are
Have employees who are more dedicated
Have stable, effective managers
AdAge, 2013

29. &

31. Listen

34. Staffing
Office Resources
Effectiveness
FERPA (?)

36. socialbakers.com, 2013

37. Roadblocks

39. Application Questions
Application Fee
Recommendations
Essays
Enrollment Deposits

40. People
Tools
Focus
Listen
Roadblocks

41. Efficiency In
Admissions
Derek Luther, Sales Executive