A marketing mindset pays off whether you're seeking a new customer or wooing a romantic partner. Here are five tips to lighten up the process and increase your prospects. (Inspired by real-life matches made online and in newsprint.)

1. 5
woo
ys to
wa
lover
your
Marketing Tips for
Making a Match
~ Therese Beale

2. Lonely hearts would do well to use tried
and true marketing practices when they
tackle the world of online dating.
WHY?
Because finding a mate is
like wooing a customer.

3. The market is crowded.
You probably feel awkward.
You put your best self out there ...
nd hope for a good match.
So what works?

4. Che
mpetition
out the co
ck

5. Market research
Who and what is competing for the
attention of your prospect?
What are they looking for?
What might catch their eye or ear?

6. How much money
does she make?
Does she think
I’m funny?
heir heads
et inside t
G

7. Target audience analysis
What do they think?
What do they care about?
What do you want them to know
about you?

8. a tease
Be

9. Keep your message
short and sweet
... compel them to want to know more
140 characters? Or shorter
Remember the newspaper personals?
Every word counted
Two or three sentences max

10. refully
isten ca
L

11. Feedback
What do they really want?
Half of communication is LISTENING.
Read between the lines
– the meta message

12. et real
G

13. Stop juggling and
decide ...
What really matters?
Sort out your values
Seek the truth
Find alignment
No one’s perfect so stick to the big stuff

14. oes this
D
ss stuff
busine
ly work?
real

15. it does
Sure

16. MARKET RESEARCH
+
TARGET AUDIENCE ANALYSIS
+
SHORT & SWEET MESSAGE
+
FEEDBACK EVALUATION
+
VALUES ASSESSMENT
__________________________
= A GREAT MATCH !

17. , I know
rust me
T

18. Therese Beale
m
essageGap.co
M