This is an overview of the teen entrepreneur coaching, consulting and training company Renegade CEO's. It shows how the concept came about and how it has evolved

1. (Teen) Renegade CEO’s
empowered by
Shonika Proctor
“Exploration 2009”
The following presentation is Rated R...
for Renegade. Teen discretion is advised.
C

2. “A true Renegade CEO challenges not the
limits of society, but the limits of oneself.”
Exploration 2009
EXECUTIVE SUMMARY
Washington, DC based, Group Interactive, Inc., is the
creator of (Teen) Renegade CEO’s. The World of the
Renegade CEO’s promotes what we call a YOU way of
thinking. Our experiential coaching techniques, our book
“Teen Entrepreneur Success Secrets” (www.teenceobook.
com), our award winning blog, (www.renegadeceos.com)
and our Teen CEO Blueprint (www.teenceoblueprint.com)
provide information, tips, tools, resources and inspirational
stories and videos that encourage emerging teen
entrepreneurs to manifest their raw talent and fulfill THEIR
uninhibited dreams.
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SHONIKA PROCTOR

3. Yanik Silver’s Underground 5 Marketing Seminar
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4. “An entrepreneurial mindset is not a
different approach to thinking, but the only
approach to thinking...”
Exploration 2009
Entrepreneurial Mindset
Shonika Proctor understands that this generation’s world,
and their impact on it is vastly different from previous
generations. Shonika’s avant-garde entrepreneur coaching
techniques have empowered struggling but determined teens
to beat the odds in school, in life and in business . You can
learn with and from them, every day in every way, as
together we create 365: Infinite Expedition. Watch as
young people across America take their first - and
subsequent steps toward building an entrepreneurial
mindset. The result - A way of thinking that will forever
impact the way they think, work and live.
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5. RENEGADES TIMELINE
August 2005: Shonika Proctor was trying to find a television
studio on the UDC Campus for a TV show she was trying to
produce in conjunction with the SBA Small Business
Development Center. After 15 min of searching and looking for
someone in the building she met a lady in the elevator who
walked her to the facility. While only chatting for a few minutes the
lady recommended she volunteer at a local non-profit working
with teens. Shonika didn’t fancy the idea too much but the lady
insisted she seemed she would be a great candidate.
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SHONIKA PROCTOR

6. “All you need is one person who truly
believes in you and being that I am the
second person, I think you’re ready to go.”
REFLECTIONS Exploration 2009
September 2005: While searching something on the Internet the
idea of volunteering with the local non profit that the lady on the
elevator had mentioned to Shonika crossed her mind a few times.
So Shonika decided to look up the non profit and read what they
were about. Surprisingly they were located 5 blocks from her
house. That evening after business hours she walked to the non
profit where the Program Director was working late and she signed
up to volunteer and filled out the paperwork for her background
check.
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7. Shonika Proctor, Chris “Roughly Famous” Allen and
Danielle Herb, 15
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8. Some people say that I make things look
too easy…I say…they make things look too
difficult.
Exploration 2009
REFLECTIONS
Winter 2005-2006 More than a month had passed and Shonika hadn’t
heard back from the organization so she started calling repeatedly until
they created something for her to do.
January 2006 Shonika got her first experience to work with an extremely
shy teen, Aaron Sacks, CEO of You’re On Deck, in a one on one
mentoring environment. Shonika gave him a lot of tips and strategies to
overcome his shyness (in 4 days ☺ so that he could comfortably present
in a competition). That teen went on to win the competition for the region
out of over 1,000 participants. He was featured in the local news and Fox
News followed him from home to school and shot footage of him and his
business.
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SHONIKA PROCTOR

9. “Never compete to get customers…let them
compete to get you.”
Exploration 2009
REFLECTIONS CONT.
Spring 2006: Shonika attended the annual fundraiser for the
organization where she met ‘Meto’ of Pinq Cow Designs an
extremely shy but talented anime artist. She contracted Meto to do
some design work for web and print marketing material.
Shonika continued her volunteer work throughout the year and
learning how to refine her communication with disenfranchised
youth. She started discovering common patterns of how they share
and receive information.
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SHONIKA PROCTOR

10. “It is the very people who tell you to break
the walls around you that are the ones who
built them. The only walls to break are the
ones within you…and then YOUR Infinite
Expedition will begin…”
Exploration 2009
REFLECTIONS CONT.
Spring 2007: Shonika was mentoring a young lady for a
competition. But she had to leave the mentoring session early. As
the night passed on she noticed a young man, Derron Scott, Rizon
Esthetics, who was fidgeting and staring aimlessly at the computer
screen. She turned to him and asked if he ever presented to a
group before and he said not outside of his class. So she asked was
he nervous and he said EXTREMELY. So she took him into a
conference room and she encouraged him to speak freely on his
business without using his presentation slides. An hour would pass
as she peeled back the layers and exposed his personality. Shonika
told him that he would win first place because she had already
envisioned him there.
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11. Derron Scott, 17 and Shonika Proctor, Teen Biz Coach
This picture was taken at a Youth Entrepreneurship Fundraiser
(1000 ppl) Derron was the Master of Ceremony
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12. Amidst all the insanity, technology and
strife, slow down and control your own
speed of life.
Exploration 2009
REFLECTIONS CONT.
Spring 2007: The first round of the competition arrived and Derron
quot;mechanicallyquot; did everything Shonika suggested. He made it through the
semi-finals and he was really shocked. Shonika told him that he needed to
bring forth his personality and have fun with his business if he wanted to
win. After thinking about it for a day he responded to her that he would trust
her and do it. He sent her an email that said quot;we are going all the way to the
topquot; and he told Shonika that she should go ahead and make reservations at
her favorite restaurant.
Derron won first place in the competition. That summer he worked with
Shonika on revamping his business and four months later he had gotten
so focused that his revenues fluctuated between $3k-5k/month.
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13. THE PIVOTAL POINT
September/October 2007: Within 30 days Shonika meets 3 teens Patricio
Quezada, Terrence Grainger and Daniel Uribe who were stuck at a ‘funny
in between place’ in their business start up. Daniel, Derron and Terrence
had just graduated from high school and the business program at Patricio’s
school was in the process of being discontinued. They all could understand
theory to some extent but they were not actually implementing in real life.
Shonika began creating the AHA moments for them and sending
suggestions to the non profit organization to diversify the curriculum. They
thanked her for her feedback. But they did not implement the suggestions.
At the same time the energy and inspiration of this small group of spirited
and determined teens was becoming very strong and starting to manifest
into something far greater than any of them could imagine.
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SHONIKA PROCTOR

14. Amidst all the insanity, technology and
strife, slow down and control your own
speed of life.
Exploration 2009
The Renegade CEO’s
Late November 2007: Patricio thought of the name Renegade CEO’s to
describe the informal group of youth who Shonika was mentoring. They
were all exploring and trying to find focus and purpose in their lives. At first
the group thought the name was too ‘aggressive’ but then within a few days
it started to grow on everyone. A simple blog was created with a custom
header to keep all the ideas and resources in a central place and they
began making posts. They had a vision but it was very loosely defined and
more like a hobby with some integrated peer to peer mentoring and
support.
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SHONIKA PROCTOR

15. Amidst all the insanity, technology and
strife, slow down and control your own
speed of life.
Exploration 2009
WORLD PREMIERE VIDEO
January 2008:Daniel had purchased a video camera with some of the
award money he won in a business plan competition. Shonika was
lecturing him about wasting money on this because he didn’t know how to
use it. Daniel said he could teach himself. He and his friend John decided
to make a video about the Renegade CEO’s to prove their point. Shonika
gave them the paramaters and the vision and told them to try to keep it to
under 5 min. She told Daniel to create a fun video that reflects the energy
of the group and their hours and hours of skype coaching sessions that
they had done up until then. And she also told him to make sure he had his
company Lazer Bearings as the primary focus in the video.
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16. Amidst all the insanity, technology and
strife, slow down and control your own
speed of life.
Exploration 2009
THE VIDEO ARRIVES
End of January 2008: After what seemed like eternity the video arrives at
Shonika’s house. The package has barely made it and has definitely been
well-loved. Shonika carefully opened up the package, took the video out and
popped it into the CD. She could not believe what she saw. She watched the
video at least 400 more times before the night was over. So many emotions
were stirred up and she felt something unexplainable inside. She didn’t
‘lecture’ her teens anymore on things they felt strongly about.
Watch the Video:
http://www.youtube.com/watch?v=Auynl1sS7VA
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SHONIKA PROCTOR

17. Amidst all the insanity, technology and
strife, slow down and control your own
speed of life.
Exploration 2009
WORKING ANGEL
April 2008: Mike Michalowicz, “The Toilet Paper Entrepreneur” had a blog
for his company Obsidian Launch. It focused on entrepreneurship themes.
One of the blog posts was a message from a 15 year old. Mike told the teen
to call him back in 3 years when he was 18. Shonika wrote a nastygram (in
the nicest way ever in response to that post). Within 12 hours Mike
Michalowicz had tracked Shonika down and was chatting with her on the
phone saying that he wanted to meet her personally. Two weeks later she
went to NYC and caught up with him. From the meeting with Mike who was
encouraging her to pursue her work with her teens full-time to the magical
things that were happening Shonika began to think that the universe was
sending out affirmations in abundance to tell her that she was on the right
path.
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SHONIKA PROCTOR

18. Amidst all the insanity, technology and
strife, slow down and control your own
speed of life.
Exploration 2009
NATIONAL RECOGNITION
April 2008: Daniel receives Global Entrepreneur of the Year Award in NYC.
Derron receives a National Award for Freddie Mac Youth Leader of the Year
in Washington, DC. Both of the award ceremonies were held on the same
night. Shonika traveled with Derron to shoot the promotional video for the
awards gala and then she traveled to NYC to support Daniel since he did
not have any family or local friends to support him.
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SHONIKA PROCTOR

19. Derron Scott, 18 and his Freddie Mac National Youth
Leader of the Award (2008)
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SHONIKA PROCTOR

20. Amidst all the insanity, technology and
strife, slow down and control your own
speed of life.
Exploration 2009
TEEN BIZ COACH
April 2008: A few days after the awards ceremony Derron is featured in a
local newspaper so lots of people are calling Shonika congratulating on her
work with Derron. And in the same time period a friend calls Shonika one
evening and told her that her presence is felt around the world. Shonika is
confused by this statement. He says that he saw Derron featured in Black
Enterprise Magazine and that he mentions his “Teen Business Coach” in
the article. All searches in Google on Derron leads back to blog posts of his
early days of working with Shonika. People from throughout the states start
to call and email Shonika about her work with teen entrepreneurs. Daniel is
also featured on Fox Morning News (NYC) and he gives a shout out to the
Renegades.
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SHONIKA PROCTOR

21. Amidst all the insanity, technology and
strife, slow down and control your own
speed of life.
Exploration 2009
REDEFINING PURPOSE
Last week of April 2008 Reflecting back on the past few months Shonika
realized her small consulting practice was busy as it has ever been. She
also realized she was committing in excess of 25 hours per week to mentor
her teens. She felt that if she didn’t choose one route she would fail at both.
Stuck at crossroads she sought out advice from her teens. They responded
with profound and introspective questions that she had often asked them.
In her soul searching she realized that purpose and passion is not
necessarily what you were good at but what was good for you…what
fulfilled you.
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SHONIKA PROCTOR

22. Amidst all the insanity, technology and
strife, slow down and control your own
speed of life.
Exploration 2009
APRIL 29, 2008
Shonika felt that she didn’t want to transition into or out of anything. She just
wanted to choose one thing or the other and go forth without looking back.
Option 1: Do what she had been doing for 15 years and stay where she
was established and earned great money.
Option 2: Go down an unknown path in an industry with no previous track
record and her experience limited to that of volunteering. She would work for
free until her savings ran out or she figured out a business revenue model.
She would not charge her teens, nor would she have no contractual
obligations or recourse because she was working directly with minors (many
of them having parents that did not support or understand
entrepreneurship). Being a thrill seeker she FEARLESSLY chose option 2!
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23. Amidst all the insanity, technology and
strife, slow down and control your own
speed of life.
Exploration 2009
TEEN CEO BOOK
Mother’s Day 2008: Within 48 hours after choosing the path of Pioneering
the Teen Entrepreneurship Coaching industry and after receiving a lot of
grief from her significant other because her vision was ‘too abstract’, a book
theme popped into her mind to explain her business. She searched online
and surprisingly found that no such book existed based on the theme she
wanted to write about. So she contacted her business adviser Robert
Moment of The Moment Group who assisted her with drawing up an outline
and helped her create the chapter themes. 12 days and 36,000 words later
with absolutely no writer's block Teen Entrepreneur Success Secrets: The
Essential Guide to Starting and Growing a Business was completed and
sent off to the Editor.
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24. Amidst all the insanity, technology and
strife, slow down and control your own
speed of life.
Exploration 2009
FREEDOM
Late May 2008: Shonika traveled to the HQ of the non profit organization
that she had volunteered with. She saw a greater vision and tremendous
opportunity for them. She had planned out ideas for curriculum, an online
community, a new brand with online and offline marketing components.
To her dismay she arrived to discover that the Sr. Level people who were
scheduled to be at the meeting were doing other things they felt were ‘more
important’. Shonika never got to present her big ideas. She was
disappointed and felt frustrated. While the organization profusely
apologized and reimbursed her for her travel expenses Shonika vowed that
she would still carry out her ideas. But instead of chasing her big dreams,
from this point forward she would ALWAYS put her teens and their dreams
and needs first. By fulfilling their dreams she would fulfill hers too (Thank
you Patricio)
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SHONIKA PROCTOR

25. Amidst all the insanity, technology and
strife, slow down and control your own
speed of life.
Exploration 2009
CONTRACT AWARD
June 2008: Within 6 weeks of launching her business Shonika gets her
first government contract. It gives her a great deal of financial freedom to
get some professional marketing material in place. The contract is for
developing entrepreneurship curriculum for disenfranchised youth
employed through the Department of Employment Services Youth Summer
Program. The program she implemented was an absolute flop. At the end
of the program she says she will not work with that target market in a group
setting anymore because she felt could not connect with them. But the
teens who she struggled with the most connect with her after the program
and ask for forgiveness and her continued support. They tell her that her
work has inspired them and they want to be successful like her. They give
her insight into this demographic and open up their world.
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SHONIKA PROCTOR

26. Amidst all the insanity, technology and
strife, slow down and control your own
EPK COVER speed of life.
Exploration 2009
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27. Amidst all the insanity, technology and
strife, slow down and control your own
speed of life.
Exploration 2009
THE WEBSITE/BLOG
August 2008: With a dominant teen male coaching audience “Grunge-
Flourish” was the theme of choice for the website. Shonika didn’t
particularly like the site initially but she just followed her teens inspiration
and vision. It eventually grew on her and she went on to create a
professional electronic press kit so that people would understand what it
truly meant when she said she was coaching teens. Her work expanded far
beyond hobby businesses and her teens deserved to have high end
custom designed marketing materials that reflected each of their individual
personalities and high value businesses that they had put so much time
and energy into.
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SHONIKA PROCTOR

28. Amidst all the insanity, technology and
strife, slow down and control your own
speed of life.
Exploration 2009
365: INFINITE EXPEDITION
Summer/Fall 2008: Ideas and stories beyond one’s wildest imagination start
to surface as teens are feeling completely comfortable with Shonika and she is
feeling comfortable with them. The concept of the book 365: Infinite Expedition
comes about to profile inspirational stories from 365 Teen CEO’s. Renegades
brings on a virtual support team to facilitate the implementation of their BIG
Dreams!
Rajon Mozee16, , Blaze Computer Systems, Inc., Muata Gibson-Hunter,
15, Inivatrix, Lamar Ramos-Peterson, 14, LWRP Enterprises and Matthew
Turcotte, 16, North Shore Web Development all come on board and enter into
a private coaching practice. The Teen Entrepreneur Success Secrets Book
finally launches after tons of edits and changes. www.teenceobook.com
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29. “If you want to become a powerful person,
you must empower others.”
Exploration 2009
Rajon Mozee, 17, Matthew Turcotte, 16, Lamar
Ramos Peterson, 15, Muata Gibson Hunter, 16
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30. INTERNAL COMPASS
Sept 2008- Jan 2009 Shonika continues working with youth into the winter as
they redesign the Renegades CEO curriculum from scratch. One of the teens
from the Youth Summer Program is inspired to write a book with Shonika’s
support. Shonika learns to let go and follow her internal compass. Her teens
start doing the same. Daniel decides to enter a video competition sponsored
by Russell Simmons. He is one of five individuals selected nationwide for the
finals. He is featured in the promo video and gives a shout out to the
Renegades. http://www.youtube.com/watch?v=1JeN82-4T9o
The answers start to come before the questions. Everything fits together as if it
was planned that way. And young people are fearlessly taking on leadership
roles and naturally growing into their full potential. Matt’s company reaches 4
figures/mo in revenues, Muata publishes a book, Ashley Murphy, 17, UK joins
the Renegades in Dec 2008 and writes and publishes book in 30 days and
Daniel signs a lease on office space with no co-signer.
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31. Amidst all the insanity, technology and
strife, slow down and control your own
speed of life.
Exploration 2009
FLYING
After moving in sync with their own rhythm and the energy of the universe the
Renegades starting flying and taking off.
February 2009: Serial Internet Entrepreneur and self-made millionaire Yanik Silver
Connects with Shonika on Twitter and invites her to be a partner in his 2009 Maverick
Business Insiders Young Scholarship Program. She graciously accepts and Renegade
Patricio makes the cut of the 10 young entrepreneurs to win $2,995 scholarship to the
event. He attends the 3 day marketing seminar and has the time of his life.
February 2009: Renegades picks up Danielle Herb, 15, CEO of Drop Your Reins in
the coaching program and gains tremendous momentum and support from the first
Renegade CEO's actively involved mom, Marianne St. Clair.
February 2009: Renegades starts finalizing curriculum and getting ready to record the
audio courses for their Teen C.E.O. Blueprint (Private Study Course)
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SHONIKA PROCTOR

32. “If you want to become a powerful person,
you must empower others.”
Exploration 2009
Renegade CEO Danielle Herb, 15 and Renegade Mom, Marianne St. Clair
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SHONIKA PROCTOR

33. Amidst all the insanity, technology and
strife, slow down and control your own
speed of life.
Exploration 2009
FLYING HIGHER
March 2009: Shonika, Daniel and Patricio rock the Teen CEO Blueprint
lining up all the audio course interviews and getting everything from
resources to worksheets fleshed out.
March 2009: Begin official collection of inspirational teen ceo stories for the
forthcoming 365: Infinite Expedition Series Book
March 2009: Patricio finishes writing his book, The BiLingual Computer
Handbook
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SHONIKA PROCTOR

34. “If you want to become a powerful person,
you must empower others.”
Exploration 2009
FLYING EVEN HIGHER
April 2009: Renegade CEO’s finishes recording for the Blueprint and goes
into packaging phase. Renegades celebrates 1 year.
May 2009: Renegade CEO’s invited to be a part of a joint venture for a
national pilot for a youth workforce development and entrepreneurship
initiative called ‘Unleash You’.
May 2009: Lamar and Derron finish writing their books.
May 2009: Renegades hire a publicist to support the launch of the Blueprint
and get the word out about their teens. Before the publicist even finishes her
“background prep work” 3 national media outlets contact the Renegades
over the course of 5 days. This is yet more affirmations that they are on the
right path.
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SHONIKA PROCTOR

35. “If you want to become a powerful person,
you must empower others.”
Exploration 2009
CNN Feature
June 2009: Patricio Quezada, 18, is featured on CNN…What Next?
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SHONIKA PROCTOR

36. “All quotes in this presentation were
created by Shonika Proctor and are
commonly shared with her teens.”
COMMUNICATE Exploration 2009
Group Interactive, Inc.
Phone: 202-580-8336 (TEEN)
Email: teensrule@renegadeceos.com
Give: www.sponsorateenceo.com
Take: www.renegadeceos.com
Share: www.teeenceobook.com
Twitter: @teenbizcoach
Note: All content is available in both Spanish and French and videos can
be subtitled.
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SHONIKA PROCTOR