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23andMe
                      genetics just got personal.




  High-Technology Entrepreneurship
Computer Engineering, Chulalongkorn University
Agenda
●   Company Overview
●
    Business Model
●
    Background , Challenge and Resolution
●
    Six forces Model Analysis
●
    SWOT Analysis
●
    New Venture Analysis
●   Questions
Company Overview
What does 23andMe do?

• Find out what the latest genetic
  discoveries mean for you.
 Information on 80+ traits and diseases, with more added monthly.



• Compare your genes with friends, family
  and the world.
 Tools for side-by-side comparisons, family inheritance and global similarity.



• Decipher the history written in your genes.
 Ancestry features trace continental origins plus parental lineage.
A high-density, custom genome scan.
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization
23andMe genetics personalization

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23andMe genetics personalization

  • 1. 23andMe genetics just got personal. High-Technology Entrepreneurship Computer Engineering, Chulalongkorn University
  • 2. Agenda ● Company Overview ● Business Model ● Background , Challenge and Resolution ● Six forces Model Analysis ● SWOT Analysis ● New Venture Analysis ● Questions
  • 4. What does 23andMe do? • Find out what the latest genetic discoveries mean for you. Information on 80+ traits and diseases, with more added monthly. • Compare your genes with friends, family and the world. Tools for side-by-side comparisons, family inheritance and global similarity. • Decipher the history written in your genes. Ancestry features trace continental origins plus parental lineage.
  • 5. A high-density, custom genome scan.