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Social Media
  Success
   Stories

                  video
               success



         $$$
Social Media Success Stories
Powerful Case Studies for Your Business and Personal
                       Brand

• Real business examples of Social Media
  programs that generate positive ROI

• Infographics, memes, kicks, captions, pins
                                video
                             success

• Local businesses that are making it work
                    $$$


• A few fun and surprising categories
Margie Schneider
   Vice President
Ten Golden Rules
ICABA Social Media Success Stories
Social
 Media
Success
 Stories            video
                 success



           $$$
Eleanor Hoh --
   WokStar!
Business Model: sells
“wok star kits”,
community membership,
classes & franchises
ICABA Social Media Success Stories
ICABA Social Media Success Stories
ICABA Social Media Success Stories
Phonto ‘app’
Build Community &
                                                      Engagement




Ref: http://socialwayne.com/2010/12/01/how-ways-brands-can-use-instagram-customer-today-engagment/
Instagram

• Great product shots
• Phonto app to add branding
• Submit photos, voting, caption
                       video
  contests          success


• Regular engagement with audience
             $$$
Aquabumps
Business Model: sells high-quality prints of
photos, related products & website advertising
ICABA Social Media Success Stories
ICABA Social Media Success Stories
ICABA Social Media Success Stories
ICABA Social Media Success Stories
Social “Selling”

• Aquabumps = awesome content
• Squishables engagement through
  “crowd sourced” voting
                         video
• Charitable donation successpictures =
                      for
  pictures of your product on fans
  profile pages $$$




• 29% of Squishables traffic comes
  from Facebook
Morning Coach
Business Model: sells membership with access to
a “community of positive people” , daily support &
information.
ICABA Social Media Success Stories
Memes
ICABA Social Media Success Stories
ICABA Social Media Success Stories
ICABA Social Media Success Stories
“Share-able” Content

• Calendarize your content
• Memes are powerful engagement
  devices!
                       video
• Builds brand awareness
                    success



             $$$
ICABA Social Media Success Stories
Warby Parker
Business Model: sells vintage inspired eyewear
and related products.
“We saw traffic
triple from
Pinterest and it
converts at a
higher rate than
traffic from
Facebook and
Twitter” co-founder Neil
Blumenthal
ICABA Social Media Success Stories
ICABA Social Media Success Stories
ICABA Social Media Success Stories
Infographics

Information graphics or
infographics are graphic visual
representations of information, data or
knowledge. These graphics present
complex information quickly and
clearly,[1] such as in signs, maps,
journalism, technical writing, and
education. With an information graphic,
                                      MARKETERS
computer scientists, mathematicians,
and statisticians develop and
communicate concepts using a single
symbol to process information.
ICABA Social Media Success Stories
Pinterest

• A purely visual medium
• Pinterest contests
• Great for              video
  designers, products, recipes, lifest
                      success


  yle
               $$$
• Active
  interaction, pinning, following etc.
ICABA Social Media Success Stories
ICABA Social Media Success Stories
ICABA Social Media Success Stories
Kickstarter campaign
to fund creation of
video series
ICABA Social Media Success Stories
Kickstarter

• “Crowd funding”
• Great way to fund a start-up or
  project
                          video
• Superior social integration for viral
                       success


  reach (it helps if you have a great
               $$$
  network to get the ball rolling)
Facebook PPC Advertising
ICABA Social Media Success Stories
The Power Of “Friend’s
 Recommendations”
Same Landing Page For 2 Campaigns.
    Google cost per sale $24.42
   Facebook cost per sale $6.02
Facebook PPC Advertising

• Enlist friend’s recommendations
• Highly relevant targeting
• Beating Google 3:1 video
                    success



              $$$
ICABA Social Media Success Stories
ICABA Social Media Success Stories
AskTheBuilder.com’s Tim
Carter uses YouTube search
  results to drive traffic!
Guinness World
Record for most
'liked' video in
YouTube history!

Featured on Ellen
Show with Britney
Spears, Today
Show, etc

100s of Parody &
Tribute Videos
Video

• How to videos
• Answer the top 10 questions
• Create community & get search
                        video
  engine results     success


• Viral!
              $$$
ICABA Social Media Success Stories
ICABA Social Media Success Stories
Social Media Success Stories
Powerful Case Studies for Your Business and Personal
                       Brand


Try something!
  –Videos, infographics, Instagram,
   Pinterest, memes, kickstarter,
                       video
   live blogging, Facebook
                    success

   community & advertising
                    $$$
Social Media Success Stories
Powerful Case Studies for Your Business and Personal
                       Brand




                                video
                             success



                    $$$

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ICABA Social Media Success Stories

  • 1. Social Media Success Stories video success $$$
  • 2. Social Media Success Stories Powerful Case Studies for Your Business and Personal Brand • Real business examples of Social Media programs that generate positive ROI • Infographics, memes, kicks, captions, pins video success • Local businesses that are making it work $$$ • A few fun and surprising categories
  • 3. Margie Schneider Vice President Ten Golden Rules
  • 5. Social Media Success Stories video success $$$
  • 6. Eleanor Hoh -- WokStar! Business Model: sells “wok star kits”, community membership, classes & franchises
  • 11. Build Community & Engagement Ref: http://socialwayne.com/2010/12/01/how-ways-brands-can-use-instagram-customer-today-engagment/
  • 12. Instagram • Great product shots • Phonto app to add branding • Submit photos, voting, caption video contests success • Regular engagement with audience $$$
  • 13. Aquabumps Business Model: sells high-quality prints of photos, related products & website advertising
  • 18. Social “Selling” • Aquabumps = awesome content • Squishables engagement through “crowd sourced” voting video • Charitable donation successpictures = for pictures of your product on fans profile pages $$$ • 29% of Squishables traffic comes from Facebook
  • 19. Morning Coach Business Model: sells membership with access to a “community of positive people” , daily support & information.
  • 21. Memes
  • 25. “Share-able” Content • Calendarize your content • Memes are powerful engagement devices! video • Builds brand awareness success $$$
  • 27. Warby Parker Business Model: sells vintage inspired eyewear and related products.
  • 28. “We saw traffic triple from Pinterest and it converts at a higher rate than traffic from Facebook and Twitter” co-founder Neil Blumenthal
  • 32. Infographics Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly,[1] such as in signs, maps, journalism, technical writing, and education. With an information graphic, MARKETERS computer scientists, mathematicians, and statisticians develop and communicate concepts using a single symbol to process information.
  • 34. Pinterest • A purely visual medium • Pinterest contests • Great for video designers, products, recipes, lifest success yle $$$ • Active interaction, pinning, following etc.
  • 38. Kickstarter campaign to fund creation of video series
  • 40. Kickstarter • “Crowd funding” • Great way to fund a start-up or project video • Superior social integration for viral success reach (it helps if you have a great $$$ network to get the ball rolling)
  • 43. The Power Of “Friend’s Recommendations”
  • 44. Same Landing Page For 2 Campaigns. Google cost per sale $24.42 Facebook cost per sale $6.02
  • 45. Facebook PPC Advertising • Enlist friend’s recommendations • Highly relevant targeting • Beating Google 3:1 video success $$$
  • 48. AskTheBuilder.com’s Tim Carter uses YouTube search results to drive traffic!
  • 49. Guinness World Record for most 'liked' video in YouTube history! Featured on Ellen Show with Britney Spears, Today Show, etc 100s of Parody & Tribute Videos
  • 50. Video • How to videos • Answer the top 10 questions • Create community & get search video engine results success • Viral! $$$
  • 53. Social Media Success Stories Powerful Case Studies for Your Business and Personal Brand Try something! –Videos, infographics, Instagram, Pinterest, memes, kickstarter, video live blogging, Facebook success community & advertising $$$
  • 54. Social Media Success Stories Powerful Case Studies for Your Business and Personal Brand video success $$$