ICABA Social Media Success Stories
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ICABA Social Media Success Stories
- 1. Social Media Success Stories video success $$$
- 2. Social Media Success Stories Powerful Case Studies for Your Business and Personal Brand • Real business examples of Social Media programs that generate positive ROI • Infographics, memes, kicks, captions, pins video success • Local businesses that are making it work $$$ • A few fun and surprising categories
- 3. Margie Schneider Vice President Ten Golden Rules
- 5. Social Media Success Stories video success $$$
- 6. Eleanor Hoh -- WokStar! Business Model: sells “wok star kits”, community membership, classes & franchises
- 10. Phonto ‘app’
- 11. Build Community & Engagement Ref: http://socialwayne.com/2010/12/01/how-ways-brands-can-use-instagram-customer-today-engagment/
- 12. Instagram • Great product shots • Phonto app to add branding • Submit photos, voting, caption video contests success • Regular engagement with audience $$$
- 13. Aquabumps Business Model: sells high-quality prints of photos, related products & website advertising
- 18. Social “Selling” • Aquabumps = awesome content • Squishables engagement through “crowd sourced” voting video • Charitable donation successpictures = for pictures of your product on fans profile pages $$$ • 29% of Squishables traffic comes from Facebook
- 19. Morning Coach Business Model: sells membership with access to a “community of positive people” , daily support & information.
- 21. Memes
- 25. “Share-able” Content • Calendarize your content • Memes are powerful engagement devices! video • Builds brand awareness success $$$
- 27. Warby Parker Business Model: sells vintage inspired eyewear and related products.
- 28. “We saw traffic triple from Pinterest and it converts at a higher rate than traffic from Facebook and Twitter” co-founder Neil Blumenthal
- 32. Infographics Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly,[1] such as in signs, maps, journalism, technical writing, and education. With an information graphic, MARKETERS computer scientists, mathematicians, and statisticians develop and communicate concepts using a single symbol to process information.
- 34. Pinterest • A purely visual medium • Pinterest contests • Great for video designers, products, recipes, lifest success yle $$$ • Active interaction, pinning, following etc.
- 38. Kickstarter campaign to fund creation of video series
- 40. Kickstarter • “Crowd funding” • Great way to fund a start-up or project video • Superior social integration for viral success reach (it helps if you have a great $$$ network to get the ball rolling)
- 43. The Power Of “Friend’s Recommendations”
- 44. Same Landing Page For 2 Campaigns. Google cost per sale $24.42 Facebook cost per sale $6.02
- 45. Facebook PPC Advertising • Enlist friend’s recommendations • Highly relevant targeting • Beating Google 3:1 video success $$$
- 48. AskTheBuilder.com’s Tim Carter uses YouTube search results to drive traffic!
- 49. Guinness World Record for most 'liked' video in YouTube history! Featured on Ellen Show with Britney Spears, Today Show, etc 100s of Parody & Tribute Videos
- 50. Video • How to videos • Answer the top 10 questions • Create community & get search video engine results success • Viral! $$$
- 53. Social Media Success Stories Powerful Case Studies for Your Business and Personal Brand Try something! –Videos, infographics, Instagram, Pinterest, memes, kickstarter, video live blogging, Facebook success community & advertising $$$
- 54. Social Media Success Stories Powerful Case Studies for Your Business and Personal Brand video success $$$