8 Tips to get more from your LinkedIn account - 1. Get your profile to All Star status and have a great summary. 2. Build up connections. 3 .Personalise your account and stand out. 4. Add Rich Media Links. 5. Update and personalise all introductions. 6. Join and Participate in Groups. 7. Meet contacts offline. 8. Develop business leads with LinkedIn searches.

1. 8 LinkedIn Tips
Greg Fry
October 8th 2014

2. WHAT IS LINKEDIN?
Facebook with Ties?

3. LINKEDIN STATISTICS
• 300 Million Users worldwide.
• 70% of LinkedIn users are decision makers.
• 48% of the users in the US (9% India, 6% UK).
• 1.2 Million + users in Ireland.
• Average age of global users is 25-45.
• 60% Male 40% Female.
• 12% of all users say they are in a Sales function.
• 78% of US Companies using LinkedIn to recruit.

4. WHAT LINKEDIN LOOKS LIKE

5. WHAT LINKEDIN LOOKS LIKE

6. CHECK YOUR PRIVACY SETTINGS
TIP
• Turn off your activity broadcasts
when giving your LinkedIn Profile
a makeover.
• Change your account visibility to
annonomous if you do not want a
LinkedIn connection to know you
have been viewing their profile.

7. 8 LinkedIn
Tips

8. TIP 1: LOOK AMAZING
ü Add a Quality Photo.
ü Spend time on your Bio and
Experience. Write a great summary.
ü Get Recommendations
Spend time and get your Profile to All Star status.

9. WHAT’S YOUR HEADLINE?
ü Click Edit Profile. Click the
“pencil” below your name.
ü Add detail of who you are and
what you do.

10. TIP 2: ADD CONNECTIONS
Building Up Connections
• Old school Friends.
• College Friends and staff
members.
• Business Contacts.
• Target Individuals.

11. TIP 3: STAND OUT
Personalise your LinkedIn Account
and Stand Out From the Crowd.
1. Make sure you have a Unique
URL.
2. Add Company website, Blog
address and personalise the
names.
3. Rearrange your headings to
stand out.
4. Use Keywords to attract new
clients.
5. Add your core skills.
(www.linkedin.com/skills)

12. www.linkedin.com/skills
GET ENDORSED

13. TIP 4: ADD IMAGES, LINKS & VIDEO
Add Images & Links to your profile
h"p://www.linkedin.com/por2olio

14. NEW RICH MEDIA FEATURE
Add Video and Image Links to your Profile
• Add Video to the Summary, Work
and Education sections of your
Profile.
• Add a Powerpoint Presentation to
your profile using SlideShare.net.
• Update your status by adding the
link to your latest blog post.

15. TIP 5: UPDATE
Update your status and Personalise
invitations.
• Update your status
frequently.
• Tag individuals that you
want to see your updates.
• Personalise all
introductions..

16. TIP 5: UPDATE
Create and market “valuable” content
h"p://bit.ly/linkedinblogging

17. TIP 6: GROUPS
Join and participate in Groups.
• Find Relevant Groups.
• Make new Contacts.
• Demonstrate your expertise.
• Ask Questions.
• Get advice from experts.
• Be Seen and let new clients find
you.

18. TIP 6: GROUPS cont…
Look at the Groups your
“Target Clients” have joined

19. HOW TO BEHAVE IN GROUPS

20. TIP 7: SEARCH
Develop business leads with LinkedIn
Searches
• Search by Industry, location and
job type.
• Save your top searches.
• Search groups.

23. TIP 8: MEET CONTACTS
Move your contacts offline

24. 8 LINKEDIN TAKEAWAYS
1. Get your profile to All Star status and have a great
summary.
2. Build up connections.
3. Personalise your account and stand out.
4. Add Rich Media Links.
5. Update and personalise all introductions.
6. Join and Participate in Groups.
7. Meet contacts offline.
8. Develop business leads with LinkedIn searches.

25. LinkedIn
Extra

26. SHARING ON LINKEDIN
h"p://bit.ly/LinkedInSharing

27. FINALLY…………
Invest Time in LinkedIn

28. Questions
& Answers

29. CONTACT ME
087 2039855
twitter.com/
gregfrysocial
ie.linkedin.com/in/gregfry
facebook.com/
thecareerscoach
youtube.com/
careerscoacheu
Download
the
presenta/on
here
–
bit.ly/linkedinmoo

30. QUICK CHAT
• What do you want to achieve by using LinkedIn?
• How can you market your business on LinkedIn?
• What’s your professional headline?
• What images, video and links should be on your
profile?
• How can you use LinkedIn to sell?
• How much time should you spend?
• Who in the company should use LinkedIn?
• How can I measure my success on LinkedIn?