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My 7 principles for presentations

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Alexei Kapterev
Alexei Kapterev

Some principles that I follow in my work.

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7 PRINCIPLES FOR PRESENTATIONS by Alexei Kapterev
Here are some principles that I follow In my work as a consultant and coach They are not “effective”, “successful”or “right” This is just something I believe in Yes, they come from years of experience But also from some books I’ve read as a child So without further ado, principle # 1 is...
WHAT is far more important than how
Presentations are not about acting Rather, they are about being authentic Why most coaches work on body language? Because it’s difficult to work on content But content is far more important When speaker is comfortable with the content Body language just comes naturally
peer-to-peer communication
Presentations are not about manipulating Other people into doing stuff for you Rather, they are about communication Same root as community, yes They are about sharing ideas They are about giving your audience a choice And making clear what your position is
PLEASE INTERRUPT ME
Presentations are conversations Conversations are unpredictable So heavily scripted presentations will suck (About 99% of the time) Are you still with me? I need your feedback. Feedback comes from laughter and applause but also from facial expressions and questions We have to ask for it, notice it and react to it
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small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print Let’s make the small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print 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If I cannot fix it I will feature it But I will not hide it, because The audience will discover it sooner or later They’ll get upset and I’ll lose their trust Also I need that problematic part To make my story work (no problem — no story!) Strengths and weaknesses ARE the same thing
YO U ARE THE H E RO
In a presentation it’s ok to talk about yourself A LOT Not because you’re awesome, but because Best talks come from experience It’s not about showing off or bragging It’s about revealing yourself Being transparent and honest
My target audience is simply “humans”
“ Target audience” is an abstraction So talking to “target audience” is pointless Of course trying to please everyone Is equally pointless, but the trouble is With the word “please” Rather than “pleasing” we should create An emotional connection with other humans
TECHNOLOGY MATTERS
Speakers can accomplish a lot more by using: Slide-ware / Clicker / Microphone Lots of people are scared of technology Because it feels like surrendering your control To something that never quite works But learning to handle those devices Makes them work so much better
WWW.KAPTEREV.COM If these principles resonate with you, there’s a chance you’ll like the book !

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My 7 principles for presentations

  • 1. 7 PRINCIPLES FOR PRESENTATIONS by Alexei Kapterev
  • 2. Here are some principles that I follow In my work as a consultant and coach They are not “effective”, “successful”or “right” This is just something I believe in Yes, they come from years of experience But also from some books I’ve read as a child So without further ado, principle # 1 is...
  • 3. WHAT is far more important than how
  • 4. Presentations are not about acting Rather, they are about being authentic Why most coaches work on body language? Because it’s difficult to work on content But content is far more important When speaker is comfortable with the content Body language just comes naturally
  • 6. Presentations are not about manipulating Other people into doing stuff for you Rather, they are about communication Same root as community, yes They are about sharing ideas They are about giving your audience a choice And making clear what your position is
  • 8. Presentations are conversations Conversations are unpredictable So heavily scripted presentations will suck (About 99% of the time) Are you still with me? I need your feedback. Feedback comes from laughter and applause but also from facial expressions and questions We have to ask for it, notice it and react to it
  • 9. small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small 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print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print small print
  • 10. If I cannot fix it I will feature it But I will not hide it, because The audience will discover it sooner or later They’ll get upset and I’ll lose their trust Also I need that problematic part To make my story work (no problem — no story!) Strengths and weaknesses ARE the same thing
  • 11. YO U ARE THE H E RO
  • 12. In a presentation it’s ok to talk about yourself A LOT Not because you’re awesome, but because Best talks come from experience It’s not about showing off or bragging It’s about revealing yourself Being transparent and honest
  • 13. My target audience is simply “humans”
  • 14. “ Target audience” is an abstraction So talking to “target audience” is pointless Of course trying to please everyone Is equally pointless, but the trouble is With the word “please” Rather than “pleasing” we should create An emotional connection with other humans
  • 16. Speakers can accomplish a lot more by using: Slide-ware / Clicker / Microphone Lots of people are scared of technology Because it feels like surrendering your control To something that never quite works But learning to handle those devices Makes them work so much better
  • 17. WWW.KAPTEREV.COM If these principles resonate with you, there’s a chance you’ll like the book !