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Donor Acquisition Is Changing by Save The Children

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GOOD Agency
GOOD Agency

The Good Agency are running a series of free breakfast seminars. Donor Acquisition is Changing was the first in the series, and Sarah Fitzgerald O'Connor from Save the Children very kindly came along to talk about how they recruit their donors.

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Meaningful actions, for long term support Sarah Fitzgerald O’Connor Supporter Acquisition Manager
 
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Objectives & Strategy ,[object Object],[object Object],[object Object],[object Object]
 
An overwhelming response
 
 
Continuing the conversation Saw press ad or word of mouth Texted Ceasefire Received thank you bounceback with URL Received Downing St SMS ,[object Object],[object Object]
A secondary objective ,[object Object],[object Object],[object Object],[object Object]
Cash vs. Committed test 1,535 contacted Unrestricted direct debit ask ,[object Object],[object Object],1,092 contacted Cash ask for Gaza ROI 1.33 ROI 0.63
Identify hot prospects? 15,000 SMS sent 3.7% request call back 15,000 MMS sent 0.88% request call back ,[object Object],[object Object],[object Object],ROI 1.51 ROI 0.37
The success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learnings ,[object Object],[object Object],[object Object],[object Object]
How to replicate? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you Questions?

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