L10N Meets CRM: How To Retain Customers and Improve Sales Using Localization
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Robson Teles, Global Localization Specialist for Nokia, explains how Nokia has been using localization and the power of social media to reach mobile telephone customers and retaining them worldwide. The video of this presentation can be seen here: http://www.youtube.com/watch?v=qLhF0h9O4xw
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L10N Meets CRM: How To Retain Customers and Improve Sales Using Localization
- 6. Consumers Nielsen 25k Internet Users 50 countries
- 11. User Experience: Study Case “ You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.” “ I want to put a ding in the universe.” “ Fit and Finish” “ We have been working hard on fashion, which is very important in the consumer market” “ Innovation distinguishes between a leader and a follower.” “ Disney and Apple are offering customers a new and exciting way to experience television” “ Design is not just what it looks like and feels like. Design is how it works.”
- 12. CRM (Customer Relationship Management)
- 17. Channels
- 18. Channels Have you already thought about using SM for creating your own content? Or Localization? New trends … Stay tuned!
- 19. Social Media Revolution Click to play
- 20. Social Influence STRATEGY OPERATIONS ORGANIZATION SOCIAL INFLUENCE
- 23. Latin America
- 26. Internet Data
- 28. THANK YOU! Robson Teles [email_address]