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UNIVERSITY OF GOTHENBURG
LETStudio




    Creating live experiences with real and
    stuffed animals:
    The use of mobile technologies in museums

    Thomas Hillman, Department of Education, Communication & Learning, University of Gothenburg

    Alexandra Weilenmann, Department of Applied IT, University of Gothenburg

    Beata Jungselius, Department of Applied IT, University of Gothenburg




                                                                                                  www.letstudio.gu.se
UNIVERSITY OF GOTHENBURG
LETStudio




     Study background
       •    Focus on how young people use mobile technology
            as part of visits to informal learning settings
             o
                 Use of visitors’ own mobile technology

       •    Documentation and sharing practices
             o   Focus on photo and video




                                                              www.letstudio.gu.se
UNIVERSITY OF GOTHENBURG
LETStudio




     Nature of interactivity & sociality in museums
       •    Interactive exhibits & guide technologies
             o   'Interactive' but often limit inter-visitor interaction
                      Myth of the individual user (headphones!)
                      My-turn-your-turn

             o
                 Disrupt sociality?

       •    Visitor owned interactive technologies
             o   Reconfigure interactivity
                   
                       Within exhibitions
                   
                       Outside museum walls
                      Creative production
             o
                 Enhance sociality?




                                                                           www.letstudio.gu.se
UNIVERSITY OF GOTHENBURG
LETStudio




     Universeum
       • Live animals
            o   Indoor zoo

            o   Aquarium

       •    Science centre
            o
                Several exhibitions with hands-on exhibits




                                                             www.letstudio.gu.se
UNIVERSITY OF GOTHENBURG
LETStudio




            Gothenburg Natural History Museum

       •    'Stuffed' animals
             o
                 Mounted zoological specimens

             o
                 Dioramas

       •    Little updating since 1950s
             o
                 Museum of museums




                                                www.letstudio.gu.se
UNIVERSITY OF GOTHENBURG
LETStudio




     Data collection
       •    Observation notes, photos & video
             o
                 Extensive time spent within exhibitions

       •    Following visitor produced content online
             o
                 Primarily photos & videos on YouTube, Instagram, etc

       •    Interviews
             o
                 Informal in-situ with visitors

             o
                 Semi-structured with museum staff

                                                                    www.letstudio.gu.se
UNIVERSITY OF GOTHENBURG
LETStudio




     Documenting and sharing

     Why were you recording videos with your phone?"



     I record a video to my family, my spanish family. I have visitors
     here, my sister and my brother in law and I want [that] they have
     [a] little perspective about the museum, know something special
     that is more about remembering the area than knowing the
     animal[s] in particular"

                  Spanish speaking visitor with large family group - GNHM 120412)




                                                                              www.letstudio.gu.se
UNIVERSITY OF GOTHENBURG
LETStudio




     Documenting and sharing

     Do you plan to upload the pictures on the Internet?"



     I usually do that. Send them to their mother, so that she gets an
     update of what's happening. It's quite useful, like it gets her
     involved in a way."

                                       Father with 2 children - GNHM 120412)




                                                                         www.letstudio.gu.se
UNIVERSITY OF GOTHENBURG
LETStudio




     Sharing experiences through
     online video
                                        3 - is that in cologne zooo?

                                         - Like the description says
                                        "Universeum in Gothenburg" it's in
                                        Gothenburg, Sweden, at a place called
                                        Universeum, a hugde in-door
                                        rainforest place, totally awedome.

                                        5 - The electric eel is the animal
                                        that is the closest to being
                                        "invincible!" The have been known to
                                        kill caimans anacondas and just about
                                        anything that gets too close to it!

                  (Universeum 110606)   2 - shut up

                                        6 - never heard of them killing them,
                                        I have seen them kill thewww.letstudio.gu.se
                                                                  eels but ot
UNIVERSITY OF GOTHENBURG
LETStudio




     Communicating experiences through
     photo choices




                                (GNHM 120503)

                                           www.letstudio.gu.se
UNIVERSITY OF GOTHENBURG
LETStudio




     Communicating experiences through
     photo choices
       • Many visitors manipulate their media before sharing it
             o   Filters

             o   Frames

             o
                 Graphical elements

       •    Of the 66 most recent photographs shared on
            Instagram from GNHM
             o   Only five had been posted without first being manipulated with a
                 filter to look 'vintage'



                                                                                www.letstudio.gu.se
UNIVERSITY OF GOTHENBURG
LETStudio




     Conclusion
       •    Museum visits are re-configured through digital
            documentation practices
             o
                 Visitors experiences are not only recorded but also structured by
                 the activity of documenting

       •    The boundaries of museum experiences are
            expanded
             o   Visitors take photos & video not just to document but also to
                 include others in museum experiences

       • New tools offer expanded communicative possibilities
             o   Visitors share their experiences through both photo content and
                 manipulation choices



                                                                                 www.letstudio.gu.se
UNIVERSITY OF GOTHENBURG
LETStudio




                           Questions?




                                    www.letstudio.gu.se

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Creating live experiences with real and stuffed animals

  • 1. UNIVERSITY OF GOTHENBURG LETStudio Creating live experiences with real and stuffed animals: The use of mobile technologies in museums Thomas Hillman, Department of Education, Communication & Learning, University of Gothenburg Alexandra Weilenmann, Department of Applied IT, University of Gothenburg Beata Jungselius, Department of Applied IT, University of Gothenburg www.letstudio.gu.se
  • 2. UNIVERSITY OF GOTHENBURG LETStudio Study background • Focus on how young people use mobile technology as part of visits to informal learning settings o Use of visitors’ own mobile technology • Documentation and sharing practices o Focus on photo and video www.letstudio.gu.se
  • 3. UNIVERSITY OF GOTHENBURG LETStudio Nature of interactivity & sociality in museums • Interactive exhibits & guide technologies o 'Interactive' but often limit inter-visitor interaction  Myth of the individual user (headphones!)  My-turn-your-turn o Disrupt sociality? • Visitor owned interactive technologies o Reconfigure interactivity  Within exhibitions  Outside museum walls  Creative production o Enhance sociality? www.letstudio.gu.se
  • 4. UNIVERSITY OF GOTHENBURG LETStudio Universeum • Live animals o Indoor zoo o Aquarium • Science centre o Several exhibitions with hands-on exhibits www.letstudio.gu.se
  • 5. UNIVERSITY OF GOTHENBURG LETStudio Gothenburg Natural History Museum • 'Stuffed' animals o Mounted zoological specimens o Dioramas • Little updating since 1950s o Museum of museums www.letstudio.gu.se
  • 6. UNIVERSITY OF GOTHENBURG LETStudio Data collection • Observation notes, photos & video o Extensive time spent within exhibitions • Following visitor produced content online o Primarily photos & videos on YouTube, Instagram, etc • Interviews o Informal in-situ with visitors o Semi-structured with museum staff www.letstudio.gu.se
  • 7. UNIVERSITY OF GOTHENBURG LETStudio Documenting and sharing Why were you recording videos with your phone?" I record a video to my family, my spanish family. I have visitors here, my sister and my brother in law and I want [that] they have [a] little perspective about the museum, know something special that is more about remembering the area than knowing the animal[s] in particular" Spanish speaking visitor with large family group - GNHM 120412) www.letstudio.gu.se
  • 8. UNIVERSITY OF GOTHENBURG LETStudio Documenting and sharing Do you plan to upload the pictures on the Internet?" I usually do that. Send them to their mother, so that she gets an update of what's happening. It's quite useful, like it gets her involved in a way." Father with 2 children - GNHM 120412) www.letstudio.gu.se
  • 9. UNIVERSITY OF GOTHENBURG LETStudio Sharing experiences through online video 3 - is that in cologne zooo? - Like the description says "Universeum in Gothenburg" it's in Gothenburg, Sweden, at a place called Universeum, a hugde in-door rainforest place, totally awedome. 5 - The electric eel is the animal that is the closest to being "invincible!" The have been known to kill caimans anacondas and just about anything that gets too close to it! (Universeum 110606) 2 - shut up 6 - never heard of them killing them, I have seen them kill thewww.letstudio.gu.se eels but ot
  • 10. UNIVERSITY OF GOTHENBURG LETStudio Communicating experiences through photo choices (GNHM 120503) www.letstudio.gu.se
  • 11. UNIVERSITY OF GOTHENBURG LETStudio Communicating experiences through photo choices • Many visitors manipulate their media before sharing it o Filters o Frames o Graphical elements • Of the 66 most recent photographs shared on Instagram from GNHM o Only five had been posted without first being manipulated with a filter to look 'vintage' www.letstudio.gu.se
  • 12. UNIVERSITY OF GOTHENBURG LETStudio Conclusion • Museum visits are re-configured through digital documentation practices o Visitors experiences are not only recorded but also structured by the activity of documenting • The boundaries of museum experiences are expanded o Visitors take photos & video not just to document but also to include others in museum experiences • New tools offer expanded communicative possibilities o Visitors share their experiences through both photo content and manipulation choices www.letstudio.gu.se
  • 13. UNIVERSITY OF GOTHENBURG LETStudio Questions? www.letstudio.gu.se