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Library Research

…with or without


            research @
Databases vs. Google
Databases:                   Google:

   Professionally
                                Much personally
    published                    generated content
    information
                                Questionable
                                 authority
   Identifiable authority      Difficult to focus
   Easy search                  search
    paramaters                  May take a long
   Quick access to              time to get quality
    quality information          information
Google

 Offersthe most popular search engine
 Has developed lots of other applications
 The most successful advertising
  company in history
 Uses data mining & targeted advertising
  based on user habits
Google Search Results
    Results page lists links delivered in order
    of “Google authority,” affected by, amongst
    other things:

   Page content (relevancy)
   Backlinks (domain authority)
   Profitability for Google
Google “Authority” Implications:
 Google   good for quickly finding non-
  controversial, authoritative sites
  (eg: a movie home page)
 Google bad for quickly finding factual
  information on controversial topics
  (eg: Israel-Palestine conflict)
 Skewed results towards “page
  spammers,” “content farmers,” and
  commercial / Google-owned sites
Google Search Example:

  “Global Warming”

                     www.google.ca
“Global Warming”
   ~197,000,000 results (@ time slide created)
   Lots of sponsored links - $$$ factor
   Wikipedia entry - $$$ factor
   Google News - $$$ factor
   Charities - $$$ factor
   Good (and poor / biased / outdated)
    information sources

      You must spend a lot of time assessing
     page content to assure quality information!
Who wants to spend that much
time trying to find good
information?
Online Databases

…the time-saving solution!
Databases available to CKSS:
 EBSCO     Host – huge database;
  international focus
 Gale Cengage – “Powersearch” =

  big database; lots of Cdn. Content
 SIRS (Social Issues Resource Series) –
  large; issue-based, American focus

   Home-use passwords available!
Databases Available 24/7 Online:


… via the CKSS Library
   Research Page
Thanks for viewing this
tutorial presentation!




    cksslibrary.blogspot.ca

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Databases vs. Google

  • 1. Library Research …with or without research @
  • 2. Databases vs. Google Databases: Google:  Professionally  Much personally published generated content information  Questionable authority  Identifiable authority  Difficult to focus  Easy search search paramaters  May take a long  Quick access to time to get quality quality information information
  • 3. Google  Offersthe most popular search engine  Has developed lots of other applications  The most successful advertising company in history  Uses data mining & targeted advertising based on user habits
  • 4. Google Search Results Results page lists links delivered in order of “Google authority,” affected by, amongst other things:  Page content (relevancy)  Backlinks (domain authority)  Profitability for Google
  • 5. Google “Authority” Implications:  Google good for quickly finding non- controversial, authoritative sites (eg: a movie home page)  Google bad for quickly finding factual information on controversial topics (eg: Israel-Palestine conflict)  Skewed results towards “page spammers,” “content farmers,” and commercial / Google-owned sites
  • 6. Google Search Example: “Global Warming” www.google.ca
  • 7. “Global Warming”  ~197,000,000 results (@ time slide created)  Lots of sponsored links - $$$ factor  Wikipedia entry - $$$ factor  Google News - $$$ factor  Charities - $$$ factor  Good (and poor / biased / outdated) information sources You must spend a lot of time assessing page content to assure quality information!
  • 8. Who wants to spend that much time trying to find good information?
  • 10. Databases available to CKSS:  EBSCO Host – huge database; international focus  Gale Cengage – “Powersearch” = big database; lots of Cdn. Content  SIRS (Social Issues Resource Series) – large; issue-based, American focus Home-use passwords available!
  • 11. Databases Available 24/7 Online: … via the CKSS Library Research Page
  • 12. Thanks for viewing this tutorial presentation! cksslibrary.blogspot.ca